YouTube viewers aren’t the only ones thinking big. When it comes to watching programs on streaming services, a survey from LoopMe had the big screen ranking as the number one viewing device at 45% (perhaps tied to the fact that many smart TVs come with pre-installed streaming service apps). However, age was a key factor in determining device preference. While 61% of 45-54-year-olds prefer a TV to watch streaming services, just 28% of the 18-24 group opted for TV.

Consumer perception of Amazon Prime’s value for money has dropped 47% since Prime Video introduced ads in February 2024, according to a survey from technology company LoopMe. While in 2024 a similar LoopMe survey found that 85% of people surveyed viewed Prime Video as offering value before introducing ads, that number fell to 38% in 2025. The new survey also shows a rise in people’s unwillingness to pay to opt out of receiving ads, particularly among 25-34-year-olds. In 2024, 12% stated they were happy to pay – the highest for any age demographic – but that has fallen to 7%.

PBS is shutting down its DEI office, with two DEI executives losing their jobs. “To ensure that we are complying with the President’s Executive Order we have closed our DEI office, and [SVP of DEI] Cecilia Loving and [Director of DEI] Gina Leow are leaving PBS,” said PBS CEO Paula Kerger said in a note to staff, adding, that PBS will remain “a welcoming place for everyone.”

Disney is also disbanding some DEI actions as a result of Trump’s DEI directive. The company removed the “Reimagine Tomorrow” program from its DEI section in an SEC filing, and is reportedly replacing its “Diversity & Inclusion” performance evaluation with “Talent Strategy.”

Philo said it has hit 1.3 million subscribers, up 20% year-over-year. The subscription streaming service also reported $450 million in annual revenue, with expectations to turn its first profit this year. It’s the first time Philo has shared revenue numbers. The company has also acquired TVOD rental service Row8, set to integrate later this year and be live within product by early 2026, and hired Edward King, former VP of Product at Tubi, as Chief Product Officer.

The Super Bowl wasn’t without glitches, streaming-wise. Phenix data showed Tubi had the best results, with an average latency of 41 seconds, followed by NFL+ (51 second lag), Hulu (62 seconds), DirecTV (63 seconds), Sling (64 seconds), YouTube TV (67 seconds) and Fubo (78 seconds).

Enough is enough, said New York Gov. Kathy Hochul about the carriage dispute between Altice USA and MSG Networks that has cost Altice’s Optimum subscribers access to New York Knicks, Rangers, Islanders and New Jersey Devils games. “New Yorkers are proud sports fanatics, and blocking Knicks, Rangers and Islanders fans from watching programming they’ve paid to watch is simply unconscionable,” said Hochul, who directed the state’s Department of Public Service to put an end to the sports networks’ blackouts and get refunds to consumers. “Denying fans access to live sports because of a ridiculous dispute between Optimum and MSG is unfair to New Yorkers and our patience has expired. This has gone on for long enough — it’s time for both sides to get back to the negotiating table and resolve this for the good of New Yorkers.”

The big reveal happens in the coming weeks! Here’s a clue: this trailblazing media platform, founded by four world-class athletes, is redefining how women’s stories are told, showcasing a diverse and inclusive community of game changers and culture shapers. Any guesses?

Join us in celebrating their remarkable achievements and the best in sports media on June 4 in NYC. Prices increase February 26, but why wait?

Enter Today to Be Part of the Celebration!

Six-part docuseries, “Get Hooked,” redefining what it means to fish, premieres Monday, March 17 on AMI+ (Canada), OUTtv.com (Canada, USA, Australia, New Zealand), and OUTflix.com (UK, Ireland, and Sweden, Denmark, Norway, Finland via Allente).

Polish true-crime docuseries “The Case of Iwona Wieczorek” premieres as a US exclusive on Viaplay’s streaming service on Thursday, February 27. The show includes interviews with Iwona’s mother and key figures involved in the case, along with experts, criminologists, and journalists.

Amy Adams (“Nightbitch”) will star in and executive produce Apple TV+ thriller “Cape Fear.” The drama comes from Nick Antosca, Martin Scorsese and Steven Spielberg. Javier Bardem also stars and exec produces.

Also doing double duty as star and executive producer is Matthew Rhys (“The Americans”), in Apple TV+’s “Widow’s Bay.” The drama is set on a cursed New England island, led by a mayor who refuses to believe the warnings of its superstitious citizens.

“The industry realizes the promise of commerce advertising as a critical growth driver with the majority of budgets planning to increase this year despite economic uncertainties,” said Dave Reed, CEO of mrge. “Engaging shoppers at the right moment with the right offer is crucial.”
For a deeper dive into the massive opportunity of ecommerce, join a discussion with Horizon Media, Uber, Annalect and Advertiser Perceptions next month at CTV Connect.

Sabio announced that its App Science™ household graph now reaches 80 million households, or 70% of all US streaming households. The data entity matches mobile device and CTV streaming data from more than 1 billion device IDs to deliver audiences at scale. “App Science’s household graph is not static; it’s a living, breathing entity that evolves daily with new traffic and updates,” said Josh Melick, SVP of Product and Data at App Science. “This achievement exemplifies our commitment and that of Sabio to scale precision and inclusivity in targeting, activating, and measuring streaming audiences.”

While three quarters of US agencies and marketers say omnichannel campaign management has a positive impact on both advertising effectiveness and efficiency, nearly half say omnichannel campaign management is complex. A study, commissioned with Advertiser Perception by ADvendio, identifies the top three most challenging aspects of omnichannel campaign management for advertisers as attribution modeling (ranked as a top concern by 25% of respondents), followed by connecting online and offline data (17%) and performance optimization (15%). “While there is a recognized complexity to omnichannel campaign measurement, we continue to see many marketers and agencies rely on simple tools like Microsoft Excel for planning and buying,” said Lauren Fisher, GM, Business Intelligence, Advertiser Perceptions. “And as that complexity grows, it becomes more challenging to integrate, analyze and socialize data and insights via Excel alone.” Additionally, while 63% of respondents reported having a general-to-high understanding of adtech, 36% say they have moderate to no understanding. 58% said they were mostly to very comfortable using adtech, while 42% say they are moderately to not at all comfortable.

Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander Berlinski, SVP, strategy and business development, talks global strategy in Cynsiders.

The Fox News Super Bowl interview with President Trump during the pregame show delivered 11.16 million viewers and 4.08 million in the 25-54 demo on Fox and Tubi, according to Nielsen.

Post Super Bowl, the season three premiere of “The Floor” delivered 14 million total viewers to rank as the season’s #1 entertainment series telecast in A18-49, marking the first time a game show has been the top telecast. The show averaged a 3.7 Live + Same Day rating among A18-49, a series high.

Netflix movie “Kinda Pregnant,” starring Amy Schumer, delivered 25.1 million viewers it first week, to rank as the most-watched title on the streamier the week of February 3.

Basic Cable Ratings for the week of February 3
P2+ AA (000)
Primetime
Fox News 3036
MSNBC 1150
ESPN 901
TNT 614
HGTV 608
History 509
CNN 508
Hallmark Channel 503
INSP 465
USA 445
Total Day
Fox News 2026
MSNBC 657
ESPN 504
CNN 417
HGTV 332
Hallmark Channel 294
TBS 283
Food Network 265
History 260
TNT 248
Source: Nielsen

Today’s Trivia Question
On whose table did Cheryl’s coffee cup leave a stain that led to her final separation from Larry on “Curb Your Enthusiasm” (2000-24)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)