An exclusive luncheon and private discussion designed for industry leaders to share their insights. Want to join the conversation? Request an invitation by emailing [email protected]. You will hear back within 48 hours.

*Please note: you must be a confirmed attendee in order to apply to take part in this luncheon

When it comes to distributing live sports, CTV is the rookie of the year, and linear is the legend headed for retirement and the hall of fame. Now that the most pinnacle live sports events are available through streaming, more change is on the horizon. From the technical and product challenges involved with live, to the promise of making sports more addressable and measurable, how sports events and advertising is being delivered is in the midst of massive change. Join top programmers and an agency investment lead, who will discuss how they are mapping out the next play.

In today’s CTV ecosystem, advertisers are walking a fine line between audience engagement and ad fatigue. Frequency – a vital component of campaign success – often gets a bad rap, but the truth is, when managed effectively, it’s a powerful tool for driving results.

This panel will unpack how frequency management is evolving across the buy- and sell-sides, empowering brands to connect with their audiences without overexposure. Industry leaders will discuss:

• The critical role of data and technology in optimizing frequency AND reach across platforms and publishers.
• Insights into achieving the perfect balance between reach and repetition.
• Case studies that prove frequency management isn’t just about reducing waste but unlocking meaningful, measurable ROI.

Let’s reclaim frequency and harness it as a cornerstone for success in the complex, converged TV world.

In an increasingly challenging ecosystem, what must the media industry do to ensure brands get accurate, actionable insights? We will take a hard look at the current state of TV measurement, the issues that still need to be addressed, and the technologies shaping its future.

Take this time to unwind, grab a drink and connect with prospective partners and peers alike.

What’s better: linear TV or CTV? As the media landscape continues to evolve, advertisers are faced with a critical decision: stick with the traditional, broad-reach power of linear TV, or embrace the data-driven precision of programmatic TV. Two industry experts will debate  the strengths, challenges, and opportunities of both approaches in today's dynamic market. Prepare for a provocative discussion!

For performance-minded brands, the right media mix is key to driving incremental growth. But how can you most efficiently buy CTV amidst rising transparency and measurement challenges? Learn how prioritizing premium inventory, utilizing custom algorithms and validating through advanced analytics can add value to your CTV media buys from the independent agency perspective

As SMBs continue to hone their digital marketing strategies, many see the value in looking beyond standard search, display and social media channels to areas like CTV and ecommerce. Historically, these channels may have been off-limits to SMBs, given the cost of advertising or the resources needed to build the right creative. But with ad tech firms increasingly offering self-serve and AI tools to make once difficult tasks easier (like generating creative and digital video), many are now tuning in to CTV to reach customers at scale. This panel will expore the value of using CTV to reach audiences that SMBs care about, discuss some of the ways that SMBs are taking advantage of CTV today, and delve into what's needed to make CTV an even bigger part of SMB's digital programs.

The streaming wars are hotter than ever — and all eyes are on Netflix. The formerly ad-free streamer not only runs ads, it’s gearing up to launch its own ad tech this spring. In the meantime, Netflix has been busy creating new ad formats, inking programmatic partnerships and programming live events to attract subscribers and marketers alike. Can Netflix win the hearts of both viewers and advertisers? Hear from Nicolle Pangis, Netflix’s new advertising VP and former CEO of Ampersand, about how the streamer plans to compete against broadcasters and bring “the Netflix Effect” to advertising.

Let's end the day with a few takeaways from year two!