New technology enhancing the viewer experience and facilitating seamless transactions has made shoppable TV a massive opportunity for advertisers. Retail media is one of the fastest-growing sectors in digital advertising, offering brands the opportunity to reach consumers at the point of purchase. But what are the challenges brands face with e-commerce, like data privacy, and how are those they being addressed? Let’s discuss.

What’s better: linear TV or CTV? As the media landscape continues to evolve, advertisers are faced with a critical decision: stick with the traditional, broad-reach power of linear TV, or embrace the data-driven precision of programmatic TV. Two industry experts will debate  the strengths, challenges, and opportunities of both approaches in today's dynamic market. Prepare for a provocative discussion!

Viewers are flocking to CTV, but Issues like overly complex interfaces, ad frequency, and content discovery mar the experience. We’ll explore innovative solutions and emerging best practices to make the CTV experience more intuitive and enjoyable for viewers, and valuable to advertisers. Industry experts will discuss ways to address friction points while sharing strategies to improve personalization, interactivity, and seamlessness in CTV environments.

Programmatic CTV unlocks needed liquidity for both media buyers and media sellers and is well positioned to power a growing share of TV advertising investments. But there remain arbitrage opportunities for ad tech middlemen to siphon unwarranted fees from the programmatic supply chain, and these middlemen exist across both the open auction and private marketplaces. Attend this session to follow the programmatic pipes from start to finish. Understand the various ways programmatic auctions can be resold, adding cost and reducing the transparency buyers expect with an on-glass ad experience. Come away with best practices for programmatic CTV buying and the questions you should ask to ensure your ads deliver in the right places and at the right price.

Connected TV is reshaping the advertising landscape by offering targeted, measurable, and cost-effective advertising solutions that are accessible to small and medium-sized businesses. This panel will explore how SMBs can use CTV to expand their reach, optimize their marketing spend, and compete effectively in today’s media environment.

For performance-minded brands, the right media mix is key to driving incremental growth. But how can you most efficiently buy CTV amidst rising transparency and measurement challenges? Learn how prioritizing premium inventory, using custom algorithms and validating through advanced analytics can add value to your CTV media buys from the independent agency perspective.

When it comes to distributing live sports, CTV is the rookie of the year, and linear is the legend headed for retirement and the hall of fame. Now that the most pinnacle live sports events are available through streaming, more change is on the horizon. From the technical and product challenges involved with live, to the promise of making sports more addressable and measurable, how sports events and advertising is being delivered is in the midst of massive change. Join top programmers and an agency investment lead, who will discuss how they are mapping out the next play.