Thursday January 28, 2021 Good morning! This is your weekly Esports Brief. The Rocket League Championship Series fueled up a deal with Ford to serve as the presenting sponsor for all of the RLCS X Winter Majors. The RLCS X Winter Split launches on Feb. 5, with Majors then running every weekend of […]
Wednesday January 27, 2021 Some great storylines and matchups helped propel the NFL’s Conference Championships this past Sunday to an average of 44.3 million TV and digital viewers, growing 3% over last year’s tally. The NFC Championship helped blaze the way, as Tom Brady and the Buccaneers clinched a ticket to Super Bowl […]
Monday January 25, 2021 Last week saw the release of the 2020 ESPN Corporate Citizenship Report, laying out the company’s roadmap of corporate social responsibility in year marked by a global pandemic, social movements and a high-stakes election with profound political divides. The initiatives work hand-in-hand with the content teams to “thoughtfully integrate […]
Friday January 22, 2021 CBS Sports laid out its roadmap for Super Bowl LV, marking the company’s 21st Super Bowl telecast on Feb. 7 with kickoff at 6:30p. Jim Nantz and Tony Romo will call the Super Bowl, along with reporters Tracy Wolfson, Evan Washburn and Jay Feely and Rules Analyst Gene Steratore. […]
Wednesday January 20, 2021 Allied Esports Entertainment announced the sale of World Poker Tour and other poker assets to Element Partners. Element will acquire World Poker Tour for a total of $78,250,000, consisting of a $68,250,000 upfront payment and a fully guaranteed revenue share of 5% of WPT-branded tournament entry fees on Element-owned […]
Friday January 15, 2021 The NBA umbrella tips off leaguewide efforts to honor the life and legacy of Dr. Martin Luther King Jr. throughout this weekend as the league, teams, coaches and current and former players engage in the national dialogue on race and equality on our platforms and encourage collective action in […]
Thursday January 14, 2021 Good morning! This is your weekly Esports Brief. AT&T is dialing up a big deal with 100 Thieves, serving as an organization-wide sponsor for 100 Thieves as well as the presenting sponsor for 100 Thieves’ VALORANT esports team, which won the VALORANT First Strike North American Finals. The deal […]
Wednesday January 13, 2021 The Atlantic 10 Conference and NBC Sports extended their agreement for men’s and women’s basketball via a multi-year renewal of their media rights agreement. The deal sees NBC Sports continue to provide live linear and streaming coverage of more than 35 A-10 men’s and women’s basketball games, including more […]
Monday January 11, 2021 As the world awaits a champion tonight when Ohio State and Alabama square off in the College Football Playoff National Championship Presented by AT&T, Pac-12 officials are looking down the road as the conference’s media rights deals prepare to expire. A rapidly changing media landscape, a sports world in […]
Friday January 8, 2021 ESPN laid out its MegaCast plans for the College Football Playoff National Championship Presented by AT&T this Monday, with Alabama and Ohio State squaring off at 8p. Overall, 14 total presentations of the game will be carried on ESPN platforms, with ESPN’s main telecast headlining the MegaCast production as […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5