Cynopsis: Esports

01/28/21: RLCS locked in Ford for a new deal

RLCS fuels Ford deal

    Thursday January 28, 2021 Good morning! This is your weekly Esports Brief. The Rocket League Championship Series fueled up a deal with Ford to serve as the presenting sponsor for all of the RLCS X Winter Majors. The RLCS X Winter Split launches on Feb. 5, with Majors then running every weekend of […]

01/25/21: ESPN’s Martinez breaks down social responsibility in 2020

ESPN talks social responsibility

    Monday January 25, 2021 Last week saw the release of the 2020 ESPN Corporate Citizenship Report, laying out the company’s roadmap of corporate social responsibility in year marked by a global pandemic, social movements and a high-stakes election with profound political divides. The initiatives work hand-in-hand with the content teams to “thoughtfully integrate […]

Advertisement

01/13/21: NBC Sports renewed its deal with the Atlantic 10.

NBC makes another Atlantic run

    Wednesday January 13, 2021 The Atlantic 10 Conference and NBC Sports extended their agreement for men’s and women’s basketball via a multi-year renewal of their media rights agreement. The deal sees NBC Sports continue to provide live linear and streaming coverage of more than 35 A-10 men’s and women’s basketball games, including more […]

01/11/21: The Pac-12 breaks down its plans as rights expire

Pac-12 looks forward

    Monday January 11, 2021 As the world awaits a champion tonight when Ohio State and Alabama square off in the College Football Playoff National Championship Presented by AT&T, Pac-12 officials are looking down the road as the conference’s media rights deals prepare to expire. A rapidly changing media landscape, a sports world in […]

CynCity

Cynsiders

Instagram