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Wednesday January 13, 2021
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| The Atlantic 10 Conference and NBC Sports extended their agreement for men’s and women’s basketball via a multi-year renewal of their media rights agreement. The deal sees NBC Sports continue to provide live linear and streaming coverage of more than 35 A-10 men’s and women’s basketball games, including more than 25 regular-season games and eight games of the A-10 Men’s Basketball Championship.
“The Atlantic 10 has enjoyed a strong relationship with NBC Sports for the past eight years,” stated Commissioner Bernadette V. McGlade. “NBC Sports’ high-quality productions during the regular season and across eight championship games have provided tremendous distribution for the conference. This extension is exciting and we’re looking forward to continuing this great partnership.”
“We’re thrilled to continue our partnership with the Atlantic 10 Conference, which consistently provides high-quality, compelling competition for college basketball fans across the nation,” said Marc Iacovelli, senior director, programming, NBC Sports. “We’ve enjoyed a great relationship with the A-10 and Commissioner McGlade for the better part of a decade and we look forward to showcasing the conference in the years to come.”
PROGRAMMING
The NFL on CBS Super Wild Card Weekend coverage on Sunday across CBS and Nickelodeon reeled in an average of 30.653 million viewers for the Bears/Saints NFC Wild Card game across both networks to rank as the most-watched game of Super Wild Card Weekend, according to Nielsen, delivering more viewership than any CBS Sunday Wild Card game in seven years. Sunday’s telecast on Nickelodeon was the network’s most-watched program among total viewers in nearly four years, delivering 2.061 million viewers and up 245% versus the comparable window a year ago.
Saturday’s games were led by FOX Sports, with more than 24.559 million viewers tuning in across all platforms to see the Rams top the Seahawks. The game also ranked as the second most-streamed Wild Card Game for the company, averaging 803K viewers.
ESPN’s MegaCast presentation of the Ravens/Titans on Sunday delivered an audience of 24,822,000 viewers, ranking as the second-best Wild Card offering on ESPN’s networks over the past four seasons The audience surpassed ESPN’s Wild Card Game audience following the 2018 NFL season (Indianapolis at Houston) by 9% and the 2017 season (Tennessee at Kansas City) by 12%. Nashville was the highest-rated local market, drawing a 36.7 rating, followed by Baltimore with a 33.1 rating
NBC Sports’ presentation of a pair of NFL Super Wild Card Weekend games saw the Browns’ win over the Steelers average a Total Audience Delivery of 26.0 million viewers across NBC TV, Telemundo, Peacock, NBC Sports Digital and NFL Digital platforms, and Verizon Media mobile properties, according to official data released today by Nielsen, and digital data from Adobe Analytics. Saturday’s matchup between the Bucs and Washington registered a TAD of 22.2 million on Saturday night to rank as the most-watched Saturday primetime show on any network since the Titans-Ravens 2019 AFC Divisional Playoff (1/11/20 on CBS).
Speaking of which, NBC Sports drops the puck on the 2020-21 NHL season tonight with a tripleheader on NBCSN. The company announced its team of more than 20 game and studio commentators for its coverage of the 2020-21 NHL regular season, utilizing nearly 15 play-by-play commentators and analysts throughout the 2020-21 season. Kenny Albert, Brendan Burke and John Forslund will headline the group of play-by-play commentators. Eddie Olczyk, Brian Boucher, Pierre McGuire and AJ Mleczko will lead NBC Sports’ game analyst team, all appearing on the season’s opening night Wednesday Night Hockey tripleheader. Kendall Coyne Schofield will take on a recurring role as a game analyst this season. In addition, many analysts, such as Olczyk, Anson Carter and Keith Jones, will contribute to both game and studio coverage during the year.
With the NHL season underway, NHL Network carries live coverage every day of the season starting today. Analysis, commentary, highlights and interviews will be featured daily on NHL Now at 4p, HL Tonight at 6p and On The Fly.
Finally, the NHL formalized plans to play outdoors in a new event via NHL Outdoors at Lake Tahoe, which will see two regular-season games take place as part of the festivities. The Avalanche and Golden Knights will play in the Bridgestone NHL Outdoors on Feb. 20 at 3p on NBC while the Bruins and Flyers will play in the Honda NHL Outdoors Sunday on Feb. 21 at 3p. The rink will be on the 18th fairway of the golf course at Edgewood Tahoe Resort near the California-Nevada border in Stateline, Nevada,
Rounding out the ratings news, Univision’s Sabado Futbolero returned last weekend for matchday 1 of the Liga MX Guardianes 2021, with America-San Luis at 10p scoring over 1.05 million Total Viewers 2+ and 598,000 Adults 18-49. That marks the highest-rated opening Sabado Futbolero Clausura match since 2017.
Turner Sports’ Bleacher Report will debut a new content series in partnership with NFL Films called B/R Gridiron All You Got that will intersperse critical gameplay footage from the field, player reactions on the sidelines and fan-driven user-generated content to deliver a “holistic new viewing experience for young, digital-native audiences.” The series will debut Jan. 13 on the Bleacher Report app and on B/R Gridiron social channels.
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SPONSORSHIP & PROMOTION
Pepsi is lining up big promotion for the 10th Pepsi Super Bowl Halftime Show courtesy of a month long, multi-channel campaign, including the debut of a national TV spot featuring international phenom and Halftime Show headliner The Weeknd, titled “Get Ready.” The brand’s month-long campaign will activate across multiple retail and digital components, and bring fans closer than ever to the year’s biggest performance, starting immediately with the launch of PepsiHalftime.com – a digital fan portal. “Over the past decade, the Pepsi Super Bowl Halftime Show has become one of the most anticipated, viewed, and talked about moments in music and entertainment. So, this year, instead of buying a traditional 30-second in-game Super Bowl ad, we decided to double down on the 12 minutes Pepsi already has in the middle of the game – the Pepsi Super Bowl Halftime Show,” said Todd Kaplan, VP of Marketing – Pepsi. “Coming off of a year that was mostly void of live music, we are reimagining the Pepsi Super Bowl Halftime Show to ensure fans can experience The Weeknd’s performance in new ways that have never been done before, with tons of exclusive access and content leading up to the show.”
Celsius Holdings officially signed Dustin Poirier to Team CELSIUS to act as an ambassador and engage with fans and consumers on behalf of the brand. “We couldn’t pass up the opportunity to collaborate with an athlete of Dustin’s caliber who happens to be a huge fan of the product and is also practically a neighbor,” added Celsius Holding Inc.’s CEO John Fieldly. “We look forward to working with Dustin to introduce CELSIUS to new fans and to get our existing fans even more excited.”
DIGITAL, DATA & TECH
fuboTV executed a binding letter of intent to acquire sports betting and interactive gaming company Vigtory, and expects to launch a sportsbook before the end of the year. fuboTV intends to leverage Vigtory’s sportsbook platform and digital gaming assets, and its consumer-driven betting technology, to develop a “frictionless betting experience” for fubo’s customers. Additionally, Vigtory has been in discussions for market access agreements in the eastern part of the United States and currently has a deal secured in Iowa through Casino Queen.
The Patriot League partnered with Teamworks in a move to “facilitate a standard of easily accessible and centralized communication in preparation for a non-traditional championship season this spring.” “Everything about how a team prepares for competition and how the competition itself is conducted has changed in the last year,” said Patriot League Commissioner Jennifer Heppel. “It only makes sense that the League office change how we support and work with our institutions. Teamworks will be our most critical partner in the League-wide efforts to return to competition and foster streamlined processes in all areas from document sharing, including the uploading and filling out of forms, to our daily messaging and communication efforts.”
Sportradar announced the launch of Sportradar Connect, its new multi-faceted in-house curated event series which will provide exclusive insight, analysis and ideas on the business of sport, technology and innovation. Content will feature conversations with a range of prominent thought leaders and executives organized by Sportradar.
 ESPORTS
TSM locked in a partnership with Cadillac, marking the first time the automotive brand has partnered with an esports organization. Cadillac serves as the exclusive automotive partner of TSM with the campaign kicking off with the unveiling of the all-new TSM jersey featuring the Cadillac logo. “Cadillac is excited to enter the esports space as part of the TSM family,” says Bryan Steele, Manager of Emerging Media and Partnerships for GM. “Whether on the road, or on the Rift, our organizations place an incredibly high value on innovation and craftsmanship. Given our shared values, and the pedigree of Cadillac and TSM, it was a natural fit to team up with one of the most decorated esports teams in the world.”
LG Electronics cemented a partnership with Gen.G Esports with the pair set to collaborate to further develop the esports scene internationally with the help of LG’s UltraGear gaming monitors. “With a young and dynamic brand such as LG UltraGear as our partner, we look forward to providing the ultimate gaming experience to not just professional players but to gaming fans across the globe,” said Chris Park, CEO of Gen.G Esports. “Based on our common objectives and values, I’m excited about the diverse possibilities this collaboration will deliver to our fans and customers.”
Evil Geniuses announced the start of its partnership with Cxmmunity in a move designed to forge a relationship with the student populations at Morehouse College, North Carolina Central University, Oakwood University, Johnson C. Smith University, and 16 other prestigious Historically Black Colleges and Universities across the United States. In accordance with this newly established relationship, Evil Geniuses is committing 25% of their ‘Genius League’ professional internship program candidacies towards applicants from HBCUs that are reached through this relationship. “In my experience with HBCUs, often the most prominent hurdle is access to viable employment opportunities within emerging industries,” said Chris Peay, co-founder of Cxmmunity. “Evil Geniuses is the perfect organization to surmount the opportunity gap for these talented candidates and help them translate their passion for the industry into a lasting career.”
INDUSTRY & ROSTER MOVES
Legends signed an agreement to receive a majority investment from investment firm Sixth Street, with the investment designed to support the long-term growth of the Company’s global client relationships and further enhancements to its platform of premium experience offerings. “The Legends commitment to excellence, instilled from its inception, enabled it to grow a new category of holistic sports and entertainment services, and we are excited to be joining their culture of ‘winning together’,” said Alan Waxman, Co-Founder and CEO of Sixth Street. “Legends will continue to stay on offense with an industry-leading management team doing what it does best: delivering value-creating projects and operations, innovating new technology-enabled service offerings, and creating immersive customer experiences.”
Engine Shop announced the promotion of Christopher Handy to Chief Executive Officer. “The notion of humanity became paramount last year–in politics, health, business and society at large. And humanity will be heightened in this agency’s approach in 2021 and beyond,” said Handy. “This is a necessary time to get back to the days when ‘impressions’ meant not how many people saw you, but the thoughts and feelings you created for them.”
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On this Day
1974: The Dolphins win back-to-back Super Bowls.
IN THE KNOW
The Washington Capitals retired #32 in honor of which player? (Email [email protected] with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
In bowling, which pin is known as the head pin? Answer: #1. Kudos: Keith “The King Pin” Marder-Brown Harris Stevens Real Estate/NY; Denis Barry-CBS/NY; Greg Maltzman-Up Down Digital/NY; Scott Jenkins-Gracenote/NY; Michael Ritz-Lenox Advisors/NY; Matt Sautter-WideOrbit/Harrisburg; Synda Kollman-Charter Marketing Group/Boca Raton; C.J. Bottitta-BPPC, LLC/Apex; Creed Heilskov-ImOn Communications/Cedar Rapids; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; Miriam Aardahl-OMD/LA; Nick Monroe-Monroe Photography/San Diego; Larry Hutchings/San Luis Obispo; Greg Dudsic/Venice; Bob Ramsey/Palm Springs
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TECHNICAL DIRECTOR >>
NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3 yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (1/27)
VIDEO ENGINEER & ROBOTIC CAMERA OPERATOR >>
NEWSMAX MEDIA/NY, NY: Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4 yrs exp. Full info HERE (1/27)
FEEDS MANAGER >>
NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3 yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (1/27)
GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3 yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (1/27)
AUDIO TECHNICIAN >>
NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2 yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (1/27)
EXECUTIVE PRODUCER >>
NEWSMAX MEDIA/NYC: Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (1/27)
ASSOCIATE PRODUCER >>
NEWSMAX MEDIA/NYC: Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (1/27)
SENIOR LINE PRODUCER >>
NEWSMAX MEDIA/NYC: Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (1/27)
PRODUCER >>
NEWSMAX MEDIA/NYC: Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (1/27)
SENIOR DIRECTOR, DATA SCIENCE >>
NBCUNIVERSAL/NYC: Lead and manage a team of Data Scientists in the development of high-impact tools for ad hoc projects and on-going operational analytic platforms, partner with business leaders across NBCUniversal to identify, build, and implement capabilities to leverage advanced data science. Advanced Degree (PhD strongly preferred) with a specialization in Statistics, Computer Science, Data Science, Economics, Mathematics, Operations Research, or other equivalent quantitative fields. Full info HERE (1/25)
ASSOCIATE DIRECTOR, AD SALES RESEARCH, INSIGHTS AND INNOVATION >>
THE WEATHER GROUP/ATLANTA: Create effective sales positioning, develop a strategic plan to leverage research and insights. 8-10 years’ experience in TV, Digital and Social media ad sales research required. Full info HERE (1/21)
SALES PLANNER >>
UPTV/NYC: Work with advertising agency contacts and other advertising sales personnel to ensure that administration aspects of accounts are in order, build, revise and maintain all sales proposals for AEs. Bachelor’s degree from a four-year college or university; at least 1+ years related cable experience preferred. Full info HERE (1/21)
MANAGER, DIGITAL MARKETING >>
A+E NETWORKS/NYC: Dynamic digital marketer to drive growth in A+E’s Digital business by acquiring OTT, mobile, and website video streamers for A&E, HISTORY and Lifetime brands. Leverage owned, earned, and paid marketing tactics. 5 years’ experience with direct response digital marketing. Full info HERE (1/21)
DIRECTOR, VENDOR & SUPPLY CHAIN MANAGEMENT >>
A+E NETWORKS/NYC: Critical role in media acquisition team as tech liaison for suppliers/production teams to intake content and shepherd through to air. Project leadership + Media Supply Chain tech exp (camera technology/NLE workflows/content acquisition/QC). Act as technical consultant on prod/post prod. workflows across all A+E formats-scripted/non-scripted/live/movies/episodic series. 4+ yrs hands-on technical exp.(Post-Prod Sup./Online/Finishing Prod. Full info HERE (1/20)
SR PRODUCER/WRITER, ORIGINAL CONTENT MARKETING >>
NBCUNIVERSAL/NYC: Concept, write, produce and execute best-in-class creative launch campaigns for Peacock Originals for use on all platforms. Minimum 7 years of experience in writing, producing and video editing, experience leading 360° Originals creative campaigns in television or entertainment and Expert in digital video file formats. Full info HERE (1/19)
SR DATA ENGINEER >>
NBCUNIVERSAL/NYC: Looking for a Data Engineer who will be directly responsible for developing efficient data ingestion processes and automated management; develop and operationalize of machine learning models; and building robust data platforms to enable scaling of our products. 4+ years’ experience processing large amounts of structured and unstructured data in a cluster-computing environment required or similar experience in academia. Full Info HERE (1/19)
CONTRACTS ADMINISTRATOR >>
THE JIM HENSON COMPANY/LA: Collect and track pertinent data and information from production, talent, and license contracts, assist with negotiating terms and conditions of contracts and draft initial contracts and revise as needed. Minimum of two years’ experience in a law firm, network, or studio. Experience with guild agreements and/or Paralegal training and certification a plus. Full info HERE (1/19)
EVP, GENERAL COUNSEL >>
CROWN MEDIA FAMILY NETWORKS/STUDIO CITY, CA
Provide strategic legal counsel to Crown Media executives, on matters of the highest profile, impact, complexity or sensitivity and leads the attorney and legal specialist team members. Substantive experience handling and advising on entertainment network legal issues within a broadcast/cable/digital in-house environment is sought. HERE (1/18)
SR. MANAGER, COMMERCIAL CLEARANCE >>
A+E NETWORKS/NYC: Ensure Ads are compliant with A+E’s policies and federal guidelines during content and advertising review. Liaise with internal Ad Sales executives and external Ad Agencies. 5+ years experience, preferably at a network working in Ad Standards & Practices/Commercial Clearance. Strong familiarity with rules including FDA, FTC and FCC regulations, indecency and trade libel. Full info HERE (1/17)
SENIOR ART DIRECTOR >>
A+E NETWORKS/NYC: Creative point in print, promotion, and marketing from concept to development across A&E, History & Lifetime projects. Must be well versed in managing design principles for both print and digital deliverables. Demonstrated hands-on ability to create key art and design projects from conception to completion. Expert in Adobe Creative Suite software and industry standard programs and software. 5 years experience working for network, film or other entertainment outlets. Full info HERE (1/17)
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