01/20/21: Allied Esports Entertainment sold WPT to Element Partners


Medias First Morning Read


Wednesday January 20, 2021

Allied Esports Entertainment announced the sale of World Poker Tour and other poker assets to Element Partners. Element will acquire World Poker Tour for a total of $78,250,000, consisting of a $68,250,000 upfront payment and a fully guaranteed revenue share of 5% of WPT-branded tournament entry fees on Element-owned or licensed gaming platforms, up to a maximum of $10 million, payable over three years after closing. In addition, Allied Esports, and the Company’s Board agreed to explore strategic options for the esports business, including a possible sale. The company has engaged Lake Street Capital Markets to assist with the process.


ESPN locked in its broadcast team for the 2021 season of Sunday Night Baseball presented by Taco Bell, with analyst Alex Rodriguez re-signing, along with play-by-play voice Matt Vasgersian, and reporter Buster Olney all returning for their second season as a trio and their fourth season together overall. The threesome will call ESPN’s exclusive Opening Night telecast of New York Mets at Washington Nationals on April 1 at 7p, followed by the Sunday Night Baseball season debut on April 4 as the Los Angeles Angels host the Chicago White Sox at 8:30p.

On the ratings front, FOX Sports reports that its coverage of the Bucs and Saints in the NFL Divisional Round this past weekend notched the best rating for an NFL telecast of any kind since the last Super Bowl, laying claim to a 21.2/39. Tampa led all markets with a 34.9/53, followed by Providence, Milwaukee, Boston and Kansas City.

TNT is boasting that its MLK Day primetime doubleheader coveragefeaturing Bucks/Nets and Warriors/Lakers – averaged 2.1 million viewers for a lift of 31% over last year’s comparable coverage, according to Nielsen Fast Nationals. Overall, TNT’s MLK Day tripleheader, which also included the Suns/Grizzlies, averaged 1.6 million viewers across TNT and TV Everywhere platforms, up 26% over last year’s coverage.

The first game of the 2020-21 NHL season last week between the Penguins and Flyers averaged a Total Audience Delivery of 972,000 viewers on NBCSN, making it the network’s most-watched regular-season game on record. The Opening Night tripleheader on NBCSN, which also included Chicago/Tampa Bay and St. Louis/Colorado, averaged a TAD of 774,000 viewers, making it the network’s most-watched multi-game Opening Night on record and up 29% from last year’s doubleheader (600,000).

EA SPORTS and the NFL shared more details about the new virtual 2021 Pro Bowl Presented by Verizon experience. On Sunday, January 31, EA SPORTS and the NFL will host a special presentation of Pro Bowl: The Madden NFL 21 Edition Presented by Verizon on NFL social channels and simulcast on NFL Network at 5p. During the event, Houston Texans’ Deshaun Watson and Arizona Cardinals’ Kyler Murray will lead two teams of fellow NFL stars and celebrities going head-to-head in the Madden NFL 21 video game with the official AFC and NFC all-star rosters.

ESPN re-signed sports broadcaster and author Mark Kriegel to its boxing announcer team. Kriegel, who joined ESPN in 2017, will continue to serve as an essayist, commentator and reporter on Top Rank on ESPN events. In addition to his on-air boxing duties, Kriegel will continue to do long-form story-telling, and video and print features and columns, on a wide array of subjects.

Bleacher Report and DraftKings are teaming up to provide football fans with an exclusive first glimpse at DraftKings’ proprietary Super Bowl prop bets in a new reveal show streamed live on the Bleacher Report app. B/R Drop Zone: DraftKings Big Game Prop Reveal takes place on Jan. 25 at 6p and be hosted by Bleacher Report’s Cabbie Richards and Greg Ivory.

WWE announced upcoming host cities for WrestleMania, spanning 2021-23 and beginning with WrestleMania 37 on April 10 and 11 from Raymond James Stadium in Tampa Bay this year. The event then moves to Arlington/Dallas at AT&T Stadium on April 3, 2022, and caps 2023 at SoFi Stadium and Hollywood Park in Los Angeles.

FIGHT SPORTS announced that it secured rights to a slate of events to open 2021 that include back-to-back world title fights in February. The events will be held on Feb. 13 and 20 and include bouts for the WBO Light Heavyweight World Title and a super-featherweight title clash for the WBC Super Featherweight World Championship. The company will be broadcasting both events exclusively and Live in over 30 countries throughout Europe and Asia, including Spain, Belgium, and Greece, as well as Indonesia, Singapore, Thailand, and the Philippines.

CBS Sports will see its long-running golf coverage taken over this year by new lead producer Sellers Shy, who becomes only the third lead producer in CBS Sports’ storied golf history. The company will debut new elements to enhance the golf broadcast, including a constant mini-leaderboard; new theme music; a dedicated PGA TOUR rules official; enhanced capabilities and presentation for SmartCart; live drone coverage, and more beginning with the Farmers Insurance Open next weekend on Jan. 30 from 3-6p.

YES reports that its telecast of the Magic/Nets game averaged 143,000 viewers in the New York DMA, nearly double YES’ season-to-date average of 72,000 viewers., despite running up against NFL playoff action and the Rangers/Islanders game. The Magic-Nets telecast was the second-most viewed Nets telecast of the season for YES, after its December 27 Nets-Charlotte telecast.

Telemundo Deportes announced that it will bring Telemundo’s exclusive broadcast coverage of LigaMX legends, C.D. Guadalajara, also known as Chivas de Guadalajara, to SiriusXM listeners nationwide. The agreement will allow SiriusXM to air Telemundo Deportes’ live English-language audio coverage of all Chivas de Guadalajara home matches throughout the Guard1anes 2021 Clausura Tournament on the NBC Sports Audio channel.

New Year. New Categories. New Opportunities.
[ ENTER BY 1/27 ]


Due Next Week: Your Cynopsis Sports Media Awards application.
2020 was no easy feat for the industry, and we want to honor the resilience, innovation, and hard work it took for you to come out on top. That’s why this year, we’ve added new category: Innovation During the COVID-19 Pandemic. Start your application across 40+ categories, enter before next Wednesday and save $200.




SkipTheDishes, Canada’s largest and most popular food delivery network, and the NHL announced a multiyear Canadian partnership, naming Skip the Official Food Delivery App of the NHL in the country. “We’re delighted to welcome SkipTheDishes, the premier Food Delivery App in Canada to the NHL,” said Kyle McMann, NHL Senior Vice President, North American Business Development & Global Partnerships. “We look forward to building many impactful and creative fan-focused programs through this partnership that will be promoted across NHL and Skip media platforms to engage our passionate fans in Canada.”

OOFOS and the National Women’s Hockey League announced a strategic partnership for the 2021 season with the footwear brand set to become the Official Recovery Footwear Sponsor. Throughout the 2021 season, OOFOS will outfit athletes and staff with a signature, co-branded OOFOS SportFlex Slide and the OOFOS OOmg Boot.

The Montreal Impact announced an identity change on Thursday, becoming Club de Foot Montréal (CF Montréal, CFM or CFMTL). “Football is more established than ever in Montreal, and its history, which dates to the late 1800s, continues to evolve with this announcement. We wanted to connect our identity even more strongly to that of our city. We were inspired by Montréal and its supporters to create this local Montreal brand image, made by Montrealers, to state that we are here to stay”, said the co-creative director of Club de Foot Montréal, Justin Kingsley.

USA Triathlon announced a partnership with Zone3 as the organization’s Exclusive Swimwear Partner through 2024. Zone3 will provide open water accessories, goggles, swimwear, swim accessories, transition packs and bags to athletes on the U.S. National Team and Toyota U.S. Paratriathlon National Team and will also support designated high-performance teams, coaches and staff.

Menswear brand Swet Tailor locked in a deal with the Reese’s Senior Bowl to exclusively sponsor the off-the-field wardrobe for players, coaches and staff. This marks the first time the Senior Bowl has brought on a brand to handle all non-field related apparel in the history of the game. “This is an exciting partnership for the Reese’s Senior Bowl. We are always looking for sponsors that bring added value to our players and making Swet Tailor our official off-field apparel partner does just that,” said Jim Nagy, Executive Director of the Reese’s Senior Bowl. “Our Senior Bowl players will appreciate the comfort and quality of Swet Tailor products, especially the big guys. We expect Swet Tailor’s new High & Mighty line for big and tall men to be a huge hit with our linemen.”


John Skipper and Dan Le Batard cemented their much-discussed partnership, forming a company that will be known as Meadowlark Media, according to multiple reports. The content venture will be backed by Len Blavatnik’s Access Industries. “I’m thrilled to be back in business with Dan, one of the leading and most unique voices in sports media,” said Skipper. “We have a lot in the works, but the first order of business will be to find Dan a new home for his wildly popular audio programs.”

DraftKings Inc. announced the upcoming launch in Michigan of its mobile Sportsbook and Casino app, starting Jan. 22. The launch of DraftKings Sportsbook in Michigan follows an expansive year during which DraftKings broadened its national sportsbook product footprint to include Colorado, Illinois, Iowa and Tennessee. Upon successful launch on Friday, the company will be live with mobile sports betting in 11 states.


Fortnite revealed its largest sports partnership to-date, teaming up with 23 soccer clubs around the world in addition to soccer star Pelé to offer Fortnite players items such as skins, emotes as well as a way to play soccer within the game’s world. Jan. 23 will see the game open with 10 different outfit variants that can be changed out to represent any of the participating clubs, including the likes of AC Milan, Manchester City, Melbourne City and Los Angeles FC. Clubs will also host their own Fortnite tournaments with custom jerseys and rewards. In addition, Epic Games announced that the Fortnite Championship Series will boast a prize pool of $20 million in 2021.

Riot Games announced that the 2021 VALORANT Champions Tour will launch in North America on Jan. 27, and tapped the services of Nerd Street Gamers to serve as the official tournament operator and producer for VCT Stage 1. The stage will run through March 21, and will provide a mix of open and closed qualifiers to ensure opportunities for both amateur and established orgs to qualify into the Masters. The first stage will consist of three Challenger Weekends, which function as closed qualifiers to determine who moves on to the concluding Masters event. A weekly open qualifier will determine which teams compete in the Challenger Weekend.

Psyonix and ESPN’s X Games teamed up to celebrate the upcoming X Games in Aspen with new Rocket League items as well as a Rocket League Championship Series (RLCS) X Regional event. Rocket League will feature X Games-inspired items in the Item Shop from January 21-24 and from January 28-31. The RLCS X Games: North American Regional will take place online on January 23-24 and January 30-31. This regional is both an official part of the RLCS X circuit and an official X Games Aspen event where the top North American teams will compete against each other, with the winning team earning RLCS X Games medals.

Twitch Rivals is teaming up with Samsung for a partnership this year that cements Samsung Galaxy as the exclusive mobile device partner of the tournament series. Through this partnership, Twitch Rivals and Samsung are launching a year-long program serving up regular, exclusive mobile gaming challenges and events, such as Twitch Rivals Mobile Challenges and Mobile Mondays presented by Samsung, along with the unveiling of the next generation of “mobile gaming heroes” later this year.


SeventySix Capital Sports Advisory announced that former Arena Football League CEO and AOL and Monumental Sports Executive Randy Boe is joining the team as a Senior Advisor. As a Senior Advisor, Boe will work closely with President Dan Bravato and the advisory’s Managing Directors to help advise its client roster. “I’m very excited to join SeventySix Capital Sports Advisory,” said Boe, “I’ve been lucky during my career to have been able to work with some of the most innovative thinkers in sports, technology and media and SeventySix Capital Sports Advisory is at the forefront of some of the most interesting and exciting developments in sports. I think this will be a great m

MKTG Sports & Entertainment Global CEO Matt Manning announced several senior leadership developments in Australia, including the expansion of the role of current Managing Director, Matt Connell, to lead MKTG’s efforts across the APAC region; Jarrad Provis’ promotion to General Manager relocated from New York to Sydney and is rejoining MKTG to run the agency’s global communications effort. She will also head up the newly-developed Hospitality and Events offering, and continue running PR for US’s women’s professional soccer team Angel City FC in Los Angeles.

Take Your Career to the Next Level
What’s your current role? What are your goals for the next year? Which expertise is most helpful to you? Cynopsis wants your feedback…take our survey today—it will only take a minute, we promise!



On this Day
1980: President Jimmy Carter announced that the US will boycott the Olympics in Moscow.

What is the name of the left side of the tennis court for each player? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Who played Cole Trickle in the movie Days of Thunder? Answer: Tom Cruise. Kudos: Holli Sarner-Home Team Sports/NY; Jackie Mahon-Freelance/NY; Luke Watson-Entertaining Concepts/NY; Lori Paterson-Spectrum Reach/NY; Matt Sautter-WideOrbit/Harrisburg; Rick Dascher-WarnerMedia Studios/Atlanta; Ivette Herrera Singh-Singh, Inc./Davenport; Matt Laramee-Southern New Hampshire University/Manchester; Beth Stockton-Spectrum Reach/Kansas City; John Kukla-KDFW/KDFI/Dallas-Fort Worth; Andy Pittman-TAMU/College Station; Kyle Krebs-Intersection/Dallas; Greg Moloznik-GLM Media/Scottsdale; Miriam Aardahl-OMD/LA; Andy Babb-Super League Gaming/Santa Monica; Jen Morton/LA; Lorrie Shilling/El Segundo

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
Mike Farina

Check out more jobs in Cynopsis Classifieds »
Job of the day


Looking for a Media Executive Consultant who can connect a content creator with distribution partners. Will be tasked with consulting production company on strategy of selling content. Must have experience in sales, traditional and digital media, and distribution strategy Full info HERE (1/30)

Looking for a passionate designer, enthusiastic about working on creative and conceptual design projects. The designer will work within a team of Art Directors and Designers to create high impact key art, and streaming platform product art. Candidates should be well versed in design principles for both print and digital deliverables. 7+ years agency experience, background in entertainment design preferred. Full info HERE. (1/30)


NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3 yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (1/27)

Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4 yrs exp. Full info HERE (1/27)

NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3 yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (1/27)

GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3 yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (1/27)

NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2 yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (1/27)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (1/27)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (1/27)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (1/27)

Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (1/27)

NBCUNIVERSAL/NYC: Lead and manage a team of Data Scientists in the development of high-impact tools for ad hoc projects and on-going operational analytic platforms, partner with business leaders across NBCUniversal to identify, build, and implement capabilities to leverage advanced data science. Advanced Degree (PhD strongly preferred) with a specialization in Statistics, Computer Science, Data Science, Economics, Mathematics, Operations Research, or other equivalent quantitative fields. Full info HERE (1/26)

THE WEATHER GROUP/ATLANTA: Create effective sales positioning, develop a strategic plan to leverage research and insights. 8-10 years’ experience in TV, Digital and Social media ad sales research required. Full info HERE (1/26)

UPTV/NYC: Work with advertising agency contacts and other advertising sales personnel to ensure that administration aspects of accounts are in order, build, revise and maintain all sales proposals for AEs. Bachelor’s degree from a four-year college or university; at least 1+ years related cable experience preferred. Full info HERE (1/26)

A+E NETWORKS/NYC: Dynamic digital marketer to drive growth in A+E’s Digital business by acquiring OTT, mobile, and website video streamers for A&E, HISTORY and Lifetime brands. Leverage owned, earned, and paid marketing tactics. 5 years’ experience with direct response digital marketing. Full info HERE (1/26)

A+E NETWORKS/NYC: Critical role in media acquisition team as tech liaison for suppliers/production teams to intake content and shepherd through to air. Project leadership + Media Supply Chain tech exp (camera technology/NLE workflows/content acquisition/QC). Act as technical consultant on prod/post prod. workflows across all A+E formats-scripted/non-scripted/live/movies/episodic series. 4+ yrs hands-on technical exp.(Post-Prod Sup./Online/Finishing Prod. Full info HERE (1/25)

Concept, write, produce and execute best-in-class creative launch campaigns for Peacock Originals for use on all platforms. Minimum 7 years of experience in writing, producing and video editing, experience leading 360° Originals creative campaigns in television or entertainment and Expert in digital video file formats. Full info HERE (1/25)

Looking for a Data Engineer who will be directly responsible for developing efficient data ingestion processes and automated management; develop and operationalize of machine learning models; and building robust data platforms to enable scaling of our products. 4+ years’ experience processing large amounts of structured and unstructured data in a cluster-computing environment required or similar experience in academia. Full Info HERE (1/25)

THE JIM HENSON COMPANY/LA: Collect and track pertinent data and information from production, talent, and license contracts, assist with negotiating terms and conditions of contracts and draft initial contracts and revise as needed. Minimum of two years’ experience in a law firm, network, or studio. Experience with guild agreements and/or Paralegal training and certification a plus. Full info HERE (1/25)

Provide strategic legal counsel to Crown Media executives, on matters of the highest profile, impact, complexity or sensitivity and leads the attorney and legal specialist team members. Substantive experience handling and advising on entertainment network legal issues within a broadcast/cable/digital in-house environment is sought. HERE (1/24)

A+E NETWORKS/NYC: Ensure Ads are compliant with A+E’s policies and federal guidelines during content and advertising review. Liaise with internal Ad Sales executives and external Ad Agencies. 5+ years experience, preferably at a network working in Ad Standards & Practices/Commercial Clearance. Strong familiarity with rules including FDA, FTC and FCC regulations, indecency and trade libel. Full info HERE (1/24)

A+E NETWORKS/NYC: Creative point in print, promotion, and marketing from concept to development across A&E, History & Lifetime projects. Must be well versed in managing design principles for both print and digital deliverables. Demonstrated hands-on ability to create key art and design projects from conception to completion. Expert in Adobe Creative Suite software and industry standard programs and software. 5 years experience working for network, film or other entertainment outlets. Full info HERE (1/24)



Related Stories

Cynopsis Digital Out of Home 07/24/24: Global LED billboard market forecast to hit $7.3 billion by 2031; Amazon’s Audible launches massive AR campaign

Wednesday July 24, 2024 The “DPAA 2024 Omnichannel Decision-Makers Study,” conducted by Advertiser Perceptions and sponsored by Kochava, found that eight in 10 respondents will recommend digital-out-of-home to be part of their media plans over the next 12 months, with 96% of marketers and agencies planning to increase or maintain spending in the next 12 […]

07/24/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]