01/14/21: AT&T locked in a new sponsorship deal with 100 Thieves

 

Medias First Morning Read

 

Thursday January 14, 2021

Good morning! This is your weekly Esports Brief.
AT&T is dialing up a big deal with 100 Thieves, serving as an organization-wide sponsor for 100 Thieves as well as the presenting sponsor for 100 Thieves’ VALORANT esports team, which won the VALORANT First Strike North American Finals. The deal sees 100 Thieves work with AT&T to deliver original gaming content and live events highlighting 5G and AT&T Fiber. In addition, AT&T will create the AT&T VALORANT Training Room at the 100 Thieves Cash App Compound, equipped with AT&T products and services and will also be featured on all team jerseys.

“AT&T has been elevating the culture of gaming and esports with some really unique and inclusive programs, which is a perfect match for 100 Thieves. We can’t wait to do amazing things together,” said Matthew “Nadeshot” Haag, 100 Thieves Founder & CEO. “We know our VALORANT team is the best team in North America, thanks to our First Strike championships win. Being able to work with AT&T and utilize their products and services will only elevate the team’s play going forward.”

“100 Thieves continues to push the envelope in the gaming industry with an unmatched blend of esports and gaming tastemakers,” said Shiz Suzuki, assistant vice president, AT&T – Sponsorships and Experiential Marketing. “Their approach to content and elevating and supporting women in gaming is something we share as a brand. We can’t wait to power their efforts as a network while also creating cultural moments together, putting the fans at the center of everything we do.”

COMPETITION
The Call of Duty League locked in plans to open the new season beginning with the Kickoff Special, slated for Jan. 23-24 with all 12 teams in action. The top three regular-season teams from last season in Dallas Empire, Atlanta FaZe, OpTic Chicago will host online polls to determine which team they will face-off against at the event. Then, Atlanta FaZe will host the very first event of the regular season in their online Home Series from February 11-14 with the top two teams from last year in Dallas and Atlanta reportedly selecting the other’s brackets and opponents.

As a new season of League of Legends esports prepares to get underway this week, Riot Games confirmed that the League of Legends World Championship will return to China in 2021, with Shenzhen hosting the Grand Final, following a prospective multi-city tour across the country for the tournament. Last year saw the publisher also host the event in China, taking place in Shanghai, but attendance was limited due to restrictions from the pandemic.

The Arena World Championship returns tomorrow, with the first of four Cups begins with teams from North America and Europe battling to earn points towards advancing to the Season 1 Circuit. Over 200 teams have signed up to compete in open tournaments each week, with the top twelve teams from each region making it into the Cup for a shot at the prizing and points. Competition runs Jan. 15-March 7, with broadcasts at 10a led by casters Gillian “Eiya” Long, Mohamed “Ziqo” Beshir, Sid “Supatease” Compston and Elliot “Venruki” Venczel.

Formula E is launching a six-round esports competition titled Formula E Accelerate, that will be made up of a grid of the 12 teams from the ABB FIA Formula E World Championship. Potential racers will have the chance to showcase their speed in the Formula E Accelerate Qualifiers before teams get an opportunity to select from at least three of the fastest qualifiers.

Who is ready to be taken to school? The Esports Business Summit is revving up for EBSU, taking our unique touch and insights to the university esports ecosystem, with a fully dedicated conference that will feature some of the biggest names in university sports and esports rallying to build the community. See ya in March!

ACTIVATION
HyperX and Allied Esports announced the renewal of their exclusive naming rights agreement for Allied Esports’ global flagship property, HyperX Esports Arena Las Vegas, located at Luxor Hotel and Casino on the Las Vegas Strip. In the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms. HyperX and Allied Esports will continue to partner on a variety of co-branded experiences and events at the arena focused on growing their gaming and esports communities. “HyperX has been an incredible naming rights partner for our flagship property, bringing authenticity and credibility to the most recognized esports venue and production facility in the world,” said Jud Hannigan, CEO of Allied Esports. “We are thrilled to extend this landmark alliance as we work together to continue delivering exciting experiences and content for customers and partners alike.”

TSM locked in a partnership with Cadillac, marking the first time the automotive brand has partnered with an esports organization. Cadillac serves as the exclusive automotive partner of TSM with the campaign kicking off with the unveiling of the all-new TSM jersey featuring the Cadillac logo. “Cadillac is excited to enter the esports space as part of the TSM family,” says Bryan Steele, Manager of Emerging Media and Partnerships for GM. “Whether on the road, or on the Rift, our organizations place an incredibly high value on innovation and craftsmanship. Given our shared values, and the pedigree of Cadillac and TSM, it was a natural fit to team up with one of the most decorated esports teams in the world.”

LG Electronics cemented a deal with Gen.G Esports with the pair set to collaborate to further develop the esports scene internationally with the help of LG’s UltraGear gaming monitors. “With a young and dynamic brand such as LG UltraGear as our partner, we look forward to providing the ultimate gaming experience to not just professional players but to gaming fans across the globe,” said Chris Park, CEO of Gen.G Esports. “Based on our common objectives and values, I’m excited about the diverse possibilities this collaboration will deliver to our fans and customers.”

In addition, Gen.G and McDonald’s Southern California franchisees are partnering for a slate of regional esports initiatives that will include a multi-week play-in tournament for employees only as well as a three-day NBA 2K21 All-Star tournament to determine the best young players in Southern California. “We know many Southern California McDonald’s crew members are avid gamers at home, so we wanted to offer new ways for them to connect, have fun and show off their talents in what they’re passionate about,” said Chris Rowe, McDonald’s Southern California franchisee and owner of eight McDonald’s restaurants in San Diego County. “We’re doubling down on our commitment to enhancing the employee experience for our restaurant crew and couldn’t be more excited to partner with Gen.G on our first own esports initiative.”

Speaking of SoCal, Immortals Gaming Club announced that the Southern California Toyota Dealers Association signed on for a second year of partnership as the Official and Exclusive Automotive Partner of Immortals, IGC’s League of Legends and Valorant brand. As part of this renewed agreement, the Toyota Dealers Associations will receive prominent logo placement on all Immortals LCS players’ jerseys, collaborate on new and exciting content videos for Immortals fans. In 2021, the Immortals Valorant team and in-house content creator Sheila “Pterodaclysftw” Weidman will also be part of the deal, promising to bring into the partnership new esports audiences.

STREAM HATCHET TRENDS
This week, Stream Hatchet released the top games of 2020 across Twitch, YouTube Gaming, and Facebook Gaming. League Of Legends is one of the most popular games globally and was able to safely secure the top spot, beating Fortnite by about 300M hours watched. Games with prosperous esports leagues and an abundance of streamers playing the game tend to rise to the top of the list. For example, League Of Legends has one of the best esports ecosystems and Fortnite and PUBG Mobile boast some of the highest unique streamer counts and overall airtime. While game launches are often highly anticipated, only one game from 2020 made the top ten (VALORANT) while the others created value through new updates, cosmetics, and in-game items.
· Released by Riot Games in 2009, League of Legends is the most popular game over a decade later with almost 2B hours watched in 2020.
· Riot Games is the only publisher to produce 2 of the top 10 games with the inclusion of VALORANT, released in April 2020, further proving the power streaming platforms have in audience acquisition.
· Mobile gaming continues to grow on western streaming sites as both PUBG Mobile and Garena Free Fire landed in the top 5 most watched games. However, their presence is mainly found on YouTube Gaming and Facebook Gaming.

Stream Hatchet’s full 2020 Yearly Report containing more insights about the live streaming and gaming industry is available for download through the link below: https://insights.streamhatchet.com/stream-hatchet-2020-yearly-report-1

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PLATFORMS
Spanish streamer TheGrefg smashed multiple Twitch records this week, including most concurrent viewers on a single channel. His livestream, in which fans watched the reveal of his Fortnite skin, delivered nearly 2.5 million live viewers. The record was previously held by ELEAGUE Boston Major 2018 Finals, with 1,088,063 concurrent viewers.

VENN inked a strategic partnership with BLAST to mark VENN’s first major expansion into the esports market where the two companies will look to “expand their global footprint and premier position within the professional esports industry through new content offerings and enhanced audience engagement.” The initial team-up will be on the upcoming BLAST Premier Global Final next week. VENN will produce multiple segments from the VENN Playa Vista, Los Angeles studio. The Global Final is the culmination of a 12-month Counter-Strike tournament series during which the eight best teams and challengers battle it out for a $1M prize pool.

Riot Games announced the return of Fantasy LCS this season with new partner Sleeper. LCS fans can now draft a team of their favorite pros, play season-long, head-to-head match-ups, and compete with friends and family within the Sleeper app, which will include drops like keys, chests, and legendary skins, awarded for playing the game.

Twitter revealed its final 2020 top lists, noting that there were more than 2 billion Tweets about gaming throughout the year, up 75% from 2019, with a 49% increase in unique authors. In the esports side of the industry, the most talked about esports events were led by League of Legends Worlds 2020, with the top five rounded out by EVO Japan 2020, CBLoL Split 2 Finals 2020, Call of Duty League 2020 Championship, and Overwatch League Grand Finals 2020. The most tweeted about esports teams were led by FaZe Clan, followed by G2 Esports, mibr, Fnatic, and paiN Gaming.

TEAMS
WNBA Champion Aerial Powers’ newest team is esports organization Team Liquid, where she will serve as a streamer and brand and diversity ambassador. She is one of the most popular gamers in professional sports, and joins Liquid’s steaming network, providing content from her various Powerzsurge channels. She will also chair the organization’s recently formed Team Liquid Diversity & Inclusion Task Force, providing strategic counsel on ways to drive meaningful change at both the organizational and industry-wide levels. “Early last year, I had the privilege of playing in Team Liquid’s Valorant Pro-Am, which was an exciting introduction to the organization,” Powers said. “Our relationship has continued to grow since then, a result of shared values and ambitions. I’m beyond eager to take this next step and collaborate with the organization to impact the culture.”

Evil Geniuses announced the start of its partnership with Cxmmunity in a move designed to forge a relationship with the student populations at Morehouse College, North Carolina Central University, Oakwood University, Johnson C. Smith University, and 16 other prestigious Historically Black Colleges and Universities across the United States. In accordance with this newly established relationship, Evil Geniuses is committing 25% of their ‘Genius League’ professional internship program candidacies towards applicants from HBCUs that are reached through this relationship. “In my experience with HBCUs, often the most prominent hurdle is access to viable employment opportunities within emerging industries,” said Chris Peay, co-founder of Cxmmunity. “Evil Geniuses is the perfect organization to surmount the opportunity gap for these talented candidates and help them translate their passion for the industry into a lasting career.”

Dignitas locked in a new partnership with financial technology company Zytara, a digital banking platform and payment network designed for gaming and esports enthusiasts. Zytara will work with bank partners to offer various banking products and services, targeted at gaming and esports enthusiasts including a checking and savings account, a virtual and physical debit card, and access to investment tools. The Dignitas-branded debit cards and mobile app skin will feature the new logo and style of Dignitas’ recently announced rebrand.

READYUP GAMES OF THE WEEK
 

INDUSTRY
The Pokémon Company International is officially celebrating the game’s 25th anniversary and unveiled plans to celebrate through a lineup of music partnerships that is headlined by Katy Perry. To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions. “Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world,” said Perry.

Dolphin Entertainment announced the acquisition of B/HI (formerly Bender/Helper Impact), the entertainment agency that specializes in corporate and product communications programs for interactive gaming, esports, entertainment content and consumer products organizations. As part of the acquisition, B/HI will operate as a division of entertainment PR powerhouse 42West with Dean Bender and Shawna Lynch serving as Co-Presidents.

ROSTER MOVES

NBA 2K League’s Brendan Donohue was promoted to president of the organization. He previously served as Managing Director of the league, assuming the role in April 2017. Season four will tip off later this year.

Save the Date!
Our Best of the Best Awards are coming up…

Join us on Thursday, February 25 for our virtual celebration of the industry’s Best of the Best.

Finalists will be announced later next week!

ON THIS DAY
1987: Zelda II: The Adventure of Link is released.

Trivia
In the Batman universe, Dr. Pamela Isley is better known by what name? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Which game was pictured last week? Answer: StarCraft II.

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CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day

SJI ASSOCIATES
KEY ART DESIGNER / SENIOR DESIGNER
REMOTE

Looking for a passionate designer, enthusiastic about working on creative and conceptual design projects. The designer will work within a team of Art Directors and Designers to create high impact key art, and streaming platform product art. Candidates should be well versed in design principles for both print and digital deliverables. 7+ years agency experience, background in entertainment design preferred. Full info HERE. (1/30)

MEDIA EXECUTIVE CONSULTANT >>
AROUND ROBIN PRODUCTION COMPANY/WASHINGTON, DC: Looking for a Media Executive Consultant who can connect a content creator with distribution partners. Will be tasked with consulting production company on strategy of selling content. Must have experience in sales, traditional and digital media, and distribution strategy Full info HERE (1/30)

TECHNICAL DIRECTOR >>

NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3 yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (1/27)

VIDEO ENGINEER & ROBOTIC CAMERA OPERATOR >>
NEWSMAX MEDIA/NY, NY:
Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4 yrs exp. Full info HERE (1/27)

FEEDS MANAGER >>
NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3 yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (1/27)

GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3 yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (1/27)

AUDIO TECHNICIAN >>
NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2 yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (1/27)

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA/NYC:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (1/27)

ASSOCIATE PRODUCER >>
NEWSMAX MEDIA/NYC:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (1/27)

SENIOR LINE PRODUCER >>
NEWSMAX MEDIA/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (1/27)

PRODUCER >>
NEWSMAX MEDIA/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (1/27)

SENIOR DIRECTOR, DATA SCIENCE >>
NBCUNIVERSAL/NYC: Lead and manage a team of Data Scientists in the development of high-impact tools for ad hoc projects and on-going operational analytic platforms, partner with business leaders across NBCUniversal to identify, build, and implement capabilities to leverage advanced data science. Advanced Degree (PhD strongly preferred) with a specialization in Statistics, Computer Science, Data Science, Economics, Mathematics, Operations Research, or other equivalent quantitative fields. Full info HERE (1/25)

ASSOCIATE DIRECTOR, AD SALES RESEARCH, INSIGHTS AND INNOVATION
>>
THE WEATHER GROUP/ATLANTA: Create effective sales positioning, develop a strategic plan to leverage research and insights. 8-10 years’ experience in TV, Digital and Social media ad sales research required. Full info HERE (1/21)

SALES PLANNER >>
UPTV/NYC: Work with advertising agency contacts and other advertising sales personnel to ensure that administration aspects of accounts are in order, build, revise and maintain all sales proposals for AEs. Bachelor’s degree from a four-year college or university; at least 1+ years related cable experience preferred. Full info HERE (1/21)

MANAGER, DIGITAL MARKETING >>
A+E NETWORKS/NYC: Dynamic digital marketer to drive growth in A+E’s Digital business by acquiring OTT, mobile, and website video streamers for A&E, HISTORY and Lifetime brands. Leverage owned, earned, and paid marketing tactics. 5 years’ experience with direct response digital marketing. Full info HERE (1/21)

DIRECTOR, VENDOR & SUPPLY CHAIN MANAGEMENT
>>
A+E NETWORKS/NYC: Critical role in media acquisition team as tech liaison for suppliers/production teams to intake content and shepherd through to air. Project leadership + Media Supply Chain tech exp (camera technology/NLE workflows/content acquisition/QC). Act as technical consultant on prod/post prod. workflows across all A+E formats-scripted/non-scripted/live/movies/episodic series. 4+ yrs hands-on technical exp.(Post-Prod Sup./Online/Finishing Prod. Full info HERE (1/20)

SR PRODUCER/WRITER, ORIGINAL CONTENT MARKETING
>>
NBCUNIVERSAL/NYC:
Concept, write, produce and execute best-in-class creative launch campaigns for Peacock Originals for use on all platforms. Minimum 7 years of experience in writing, producing and video editing, experience leading 360° Originals creative campaigns in television or entertainment and Expert in digital video file formats. Full info HERE (1/19)

SR DATA ENGINEER
>>
NBCUNIVERSAL/NYC:
Looking for a Data Engineer who will be directly responsible for developing efficient data ingestion processes and automated management; develop and operationalize of machine learning models; and building robust data platforms to enable scaling of our products. 4+ years’ experience processing large amounts of structured and unstructured data in a cluster-computing environment required or similar experience in academia. Full Info HERE (1/19)

CONTRACTS ADMINISTRATOR >>
THE JIM HENSON COMPANY/LA: Collect and track pertinent data and information from production, talent, and license contracts, assist with negotiating terms and conditions of contracts and draft initial contracts and revise as needed. Minimum of two years’ experience in a law firm, network, or studio. Experience with guild agreements and/or Paralegal training and certification a plus. Full info HERE (1/19)

EVP, GENERAL COUNSEL
>>
CROWN MEDIA FAMILY NETWORKS/STUDIO CITY, CA
Provide strategic legal counsel to Crown Media executives, on matters of the highest profile, impact, complexity or sensitivity and leads the attorney and legal specialist team members. Substantive experience handling and advising on entertainment network legal issues within a broadcast/cable/digital in-house environment is sought. HERE (1/18)

SR. MANAGER, COMMERCIAL CLEARANCE
>>
A+E NETWORKS/NYC: Ensure Ads are compliant with A+E’s policies and federal guidelines during content and advertising review. Liaise with internal Ad Sales executives and external Ad Agencies. 5+ years experience, preferably at a network working in Ad Standards & Practices/Commercial Clearance. Strong familiarity with rules including FDA, FTC and FCC regulations, indecency and trade libel. Full info HERE (1/17)

SENIOR ART DIRECTOR >>
A+E NETWORKS/NYC: Creative point in print, promotion, and marketing from concept to development across A&E, History & Lifetime projects. Must be well versed in managing design principles for both print and digital deliverables. Demonstrated hands-on ability to create key art and design projects from conception to completion. Expert in Adobe Creative Suite software and industry standard programs and software. 5 years experience working for network, film or other entertainment outlets. Full info HERE (1/17)

OTHER JOBS OF INTEREST

Work closely with the Art Director, a team of artists, and level designers to assemble and detail game environments.

Senior Environment Artist
Activision
Albany NY

https://careers.activision.com/

You will create several additional concepts including creature design, hard surface props, and vehicles.
Concept Artist
Bioware
Austin TX

https://www.bioware.com/careers/

Take requests, prioritize, and delegate work across the Technical Animation department while maintaining a consistent task list and priorities for the technical art team
Lead Technical Animator
id Software
Austin TX

https://www.idsoftware.com/en-us

Collaborate with producers, designers, and artists on individual AI archetypes from conception to completion.
Senior AI Engineer
id Software
Austin TX

https://www.idsoftware.com/en-us

Design and implement solutions targeting Microsoft Windows desktop operating systems, using technologies such as C++ and Rust.
Senior Software Engineer (Rust & C++)
NZXT
Remote CA

https://www.nzxt.com/careers/available-positions

Implement systems and automation to bring greater efficiency and scalability to operational tasks.
Senior Director, Worldwide Production Operations
NZXT
City of Industry CA

https://www.nzxt.com/careers/available-positions

Planning, design, development, and testing of software capabilities for any of Elgato’s hardware and software products.
Backend Software Engineer
Elgato Gaming
Los Gatos CA

https://www.elgato.com/en/careers

Define all stages of your work with your team and ensure you deliver a tested and testable solution.
Junior Software Engineer
Elgato Gaming
Los Gatos CA

https://www.elgato.com/en/careers

Design for Reliability (DfR) consultation primarily for PCBA (board) and System products but extending to electronic components and subassemblies.
Senior Reliability Engineer
NVIDIA
Santa Clara CA

https://www.nvidia.com/en-us/about-nvidia/careers/

Lead hardware and software system security design reviews with an eye to identifying critical gaps that arise in complex system integration.
Senior Systems Security Architect
NVIDIA
Santa Clara CA

https://www.nvidia.com/en-us/about-nvidia/careers/

Design, implement, debug, optimize and refine game and engine systems, features, pipelines, tools and infrastructure as needed.
Senior Systems Engineer, Mobile
Activision
Santa Monica CA

https://careers.activision.com/

Develop comprehensive product launch plan for all new launches, presents to internal stakeholders and drives execution of plan at detailed level.
Senior Product Marketing Manager
Razer
Irvine CA

https://careers.razer.com/search_us.php

Work with a team of highly talented individuals to release new features in a timely manner.
Senior C++ Developer
Streamlabs OBS
San Francisco CA

https://streamlabs.com/careers

Work with a team of highly talented individuals to build and release complex, data-driven frontend applications in a timely manner
Senior Frontend Engineer
Streamlabs OBS
San Francisco CA

https://streamlabs.com/careers

Monitoring & adjusting capacity plans for a project or multiple teams to address skill gaps and identify funding needs.
Senior Development Director
Bioware
Los Angeles CA

https://www.bioware.com/careers/

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