CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]
CynopsisDigital Good morning. It’s Tuesday November 21, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER Double Opt-In: Double opt-in is a method of building email lists. First, users subscribe to a newsletter, mailing list, or email marketing message. Then they confirm that the email address […]
CynopsisDigital Good morning. It’s Monday November 20, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER Lead Generation: Lead Generation is a process that creates interest in an organization’s service or product, with the goal of converting that interest into sales. Leads can come from a […]
CynopsisDigital Good morning. It’s Friday November 17, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER People-Based Marketing: People-based marketing is a marketing technique in which real, individual people are targeted and measured – as opposed to simply targeting devices. People-based marketing is achieved by resolving […]
CynopsisDigital Good morning. It’s Thursday November 16, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER Baseline: A baseline is an established level of normalcy. In digital marketing, the word often refers to the normal number of unique visitors that visits a website per day. […]
CynopsisDigital Good morning. It’s Wednesday November 15, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER Active Presence: In virtual reality, active presence (also known as hand presence) is an immersive state that is reached as a result of using a handheld device within a VR […]
CynopsisDigital Good morning. It’s Tuesday November 14, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER Content Delivery Network: A content delivery network (also known as a content distribution network, or CDN) is a geographically distributed network of proxy servers, along with their data centers. CDNs […]
CynopsisDigital Good morning. It’s Monday November 13, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER Training Data: In machine learning, training data is the data that’s initially given to a program to help it “learn” and identify patterns. Afterward, additional test data sets are given […]
CynopsisDigital Good morning. It’s Friday November 10, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER Autonomous: Any artificial intelligence construct that doesn’t need help from humans is said to be autonomous. For instance, the term could be used of a driverless car that doesn’t need […]
CynopsisDigital Good morning. It’s Thursday November 9, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER Scareware: Scareware is a type of malware that exploits a sense of threat or anxiety to lure people into downloading malicious software. One common example: Popups that fool users into […]
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