CYNOPSISDIGITAL 05.04.16 Good morning. It’s Wednesday May 4, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Click-through rate: In digital advertising, “click-through rate” refers to the percentage of people visiting a page who access a link to a particular ad. It’s a vital metric for judging the success of an online […]
CYNOPSISDIGITAL 05.03.16 Good morning. It’s Tuesday May 3, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER IPTV: Short for Internet Protocol television. IPTV is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as a LAN or the Internet – as […]
CYNOPSISDIGITAL 05.02.16 Good morning. It’s Monday May 2, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Shoppable content: Editorial, image, or video content is “shoppable” when it provides an easy way for consumers to directly purchase its featured products. For instance: If an ad for a handbag is clickable, and […]
CYNOPSISDIGITAL 04.29.16 Good morning. It’s Friday April 29, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER TV Everywhere: A TV Everywhere platform (generally a mobile app or an Internet-based service) allows consumers to view pay TV content by authenticating themselves as current subscribers to a channel. As long as you […]
CYNOPSISDIGITAL 04.28.16 Good morning. It’s Thursday April 28, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Earned Content: Content created and shared to social and digital platforms by fans of a marketer’s message – as opposed to the marketer itself. TOP NEWS With all the drama surrounding […]
CYNOPSISDIGITAL 04.27.16 Good morning. It’s Wednesday April 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Data onboarding: Data onboarding – sometimes called ‘data on-ramping’ – is the process of transferring offline data into actionable digital data. Vendors specializing in data onboarding will use a company’s offline data – such […]
A CYNOPSIS MESSAGE FROM PHUNWARE CLAIM YOUR SPOT ON THE COUCH PHUNWARE’S RECOMMENDATIONS FOR APPLE TV Download this infographic to learn: Why it’s important to establish an early presence Where to start and when to go big Tips for maximizing your Apple TV experience and much more! FREE infographic from the experts at Phunware Mobile […]
CYNOPSISDIGITAL 04.25.16 Good morning. It’s Monday April 25, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER SDK: Short for Software Development Kit. An SDK is a set of software development tools that allows for the creation of applications for a specific development platform. For instance, developers creating an iPhone app […]
CYNOPSISDIGITAL 04.22.16 Good morning. It’s Friday April 22, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Dynamic Ad Insertion: Dynamic Ad Insertion technology allows advertisers to remove the ads that aired during initial broadcast, replacing them with new ads. The technology can theoretically be used across all VOD platforms, both […]
CYNOPSISDIGITAL 04.21.16 Good morning. It’s Thursday April 21, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Content Obligations: Any outstanding costs that a distributor or service is contractually obligated to pay to producers or licensors for content. TOP NEWS The line between traditional TV and digital just […]
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