CYNOPSISDIGITAL
04.28.16 Good morning. It’s Thursday April 28, 2016, and this is your first early morning digital briefing.
Earned Content: Content created and shared to social and digital platforms by fans of a marketer’s message – as opposed to the marketer itself.
TOP NEWS
With all the drama surrounding Yahoo’s impending sale, it was easy to forget that the activist investor Starboard Value had been attempting to take over Yahoo’s board, with the not-too-veiled goal of deposing CEO Marissa Mayer, since late March. Well, the proxy fight has resolved, and Starboard has won a partial victory; four members nominated by the hedge fund will join Yahoo’s board, out of 11 board-members total. It’s not a majority, but it’s enough to wield major influence, especially as the company moves closer to being sold.
On Tuesday, MediaPost’s real-time daily blog called for a third party to volunteer to track, monitor, and gather data on ad blocking. Now the non-profit media auditor BPA Worldwide has expressed interest in taking up the call. Of course, the undertaking would need a lot of support to go into effect, including promotion from the Association of National Advertisers (ANA) and perhaps the American Association of Advertising Agencies (the 4As) as well. You can learn more here.
It would seem the Gear VR isn’t the end-all-be-all for Samsung. Injong Rhee, the company’s software R&D chief, announced that Samsung will be building a standalone virtual reality headset, complete with positional tracking tools similar to those of the HTC Vive. The Gear VR, Samsung’s current claim to fame in the VR marketplace, requires a Samsung mobile phone to operate. While the company has no plans to stop promoting the Gear VR, a standalone model would allow the company to be less wholly reliant on Facebook’s Oculus, which powers the headset.
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Tuesday, June 7 / NYC
OPS is the best place to connect with other digital media strategists and make the next steps in turning your digital media business into a profitable and efficient enterprise. You’ll hear from longtime industry stalwarts, learn from the sharpest minds in digital advertising, and meet the tech providers shaping the future of digital media marketing and monetization.
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CNN and comScore announced that CNN is one of the first media companies to make use of Xmedia, comScore’s cross-platform audience measurement service combining linear and digital audience metrics. The companies say that CNN will use Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. According to a report from the companies, xMedia data measured CNN as reaching 117 million people monthly with TV, 43 million via desktops, and 56 million from mobile, accounting for an unduplicated audience of 174 million.
The video analytics firm Tubular Labs announced the launch of Tubular Video Ratings, a new standardized metric. Tubular says that the metric rates every online video, publisher, and influencer according to views and engagement. According to Tubular, Tubular Video Ratings are the first metric to benchmark engagement and views for video content (not ads) across the entire video ecosystem. Scored across 100 Million videos and 5 Million brands and influencers, the metric covers videos uploaded to YouTube, Facebook, and Vine.
Paramount and the multi-channel media company Studio 71 have reached a multi-picture movie agreement. The first title that Paramount will release under the deal is Be Somebody, a comedy from Vine star Matthew Espinosa.
Facebook announced that it had a very solid Q1. The social media giant generated $5.4 billion in revenue, up $3.5 billion from Q1 2015. The company also announced that, on mobile alone, it’s now seeing over a billion daily active users.
Twitter added about five million monthly active users in Q1. (The previous quarter actually saw a decline.) The company reported $594.5 million in revenue, up 36% from Q1 of 2015. Still, that came in as a disappointment to analysts: Wall Street had expected $608 million in revenue.
Spotify announced that it’s acquiring CrowdAlbum. CrowdAlbum specializes in building photo and video libraries from fans to help artists see how people reacted to their live performances
The digital media company Vox Media has a new Chief Financial Officer, as well as a new Board member. Stephen Swad, who formerly served as CEO of the language-learning software company Rosetta Stone Inc., has officially taken over the CFO spot after having already served as the company’s acting finance chief for several months, according to Vox CEO Jim Bankoff. Meanwhile, former Yahoo President Susan Decker has been named to Vox’s Board. Bankoff swatted away speculation that Swad’s hiring foreshadows a Vox IPO, saying that Vox has “no immediate plans” for one.
Jenna Goudreau has been hired as a Mangaging Editor at CNBC. She’ll be tasked with overseeing the strategy and execution of CNBC Make It, the network’s new site focused on money matters. She joins CNBC from Business Insider, where she served as a Deputy Editor.
Verizon and Hearst recently teamed up to buy which male-oriented media company? You can find the answer in tomorrow’s newsletter.
Yesterday’s Trivia Question: Later this year, Amazon is set to debut a new series helmed by which celebrated American filmmaker? Answer: Woody Allen
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Netflix isn’t done with Wet Hot American Summer. The service has picked up Wet Hot American Summer: Ten Years Later, an eight-part series. Debuting in 2017, the new series – as you perhaps could have guessed from the title – takes place 10 years after the 2001 film. Courtesy of Netflix, a teaser is here.
See you tomorrow,
David Teich
04.28.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR. DIGITAL RESEARCH ANALYST/A+E Networks/NY: Provide sales-oriented market & competitive research materials, analyzes data from a variety of sources, recommends actionable strategies based on insights, & supports the division’s leadership initiatives. Full Info/Apply HERE (5/5)
JOB OPENING: ACCT EXEC/GLOW/NYC: Mng day to day needs of clients, strong emphasis on client and project management. 3 yrs acct or proj mngt exp pref’d. Prior experience working in digital or social media Strong kwldg of entertainment/pop culture/social.Resume to: [email protected] (5/5)
JOB OPENING: CULTURAL ANALYST, TV & MEDIA/TruthCo./NYC: Use semiotic methods to analyze and decode media. Capable of synthesizing research findings and articulating cultural insights. Understanding of critical theory and semiotics. Client presentation skills are a must. Full info/apply HERE (5/4)
JOB OPENING: DIGITAL ACCT EXEC/CHANNEL ONE NEWS/NYC: 2-4 yrs related multi-platform media sales exp specifically w/digital. BA degree bus/mktg or related field. Goal oriented, curious, independent, & incredible work ethic Excellent comm as well as problem solving skills. Resume to: http://bit.ly/1ShExyL (5/3)
JOB OPENING: VP of CLIENT SERVICES/DirectAvenue, Inc/Carlsbad CA: Lead/mng client services team creating an environment that nurtures and supports excellence. 10+ yrs exp in Client Services in an agency environment, pref TV media buying division/agency. Full info/apply HERE (5/3)
JOB OPENING: MARKETING MANAGER/NBCU/NYC: NBC Sports Linear & Digital Network Partnerships. Minimum 4 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in presentation, creative and promotions development. Full info/apply HERE (5/3)
JOB OPENING: MANAGER, NETWORK PARTNERSHIPS/NBC Entertainment/NYC: Min 5+ yrs exp in branded entertainment or integrated marketing role at a TV network, media/creative agency, or entertainment co, including Digital/Social partnership experience or multi-platform within the years of experience. Full info/apply HERE (5/3)
JOB OPENING: MARKETING MANAGER/NBCU/LA: Minimum 5-7 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in both digital and linear ideation, presentation, creative and promotions development. Full info/apply HERE (5/3)
JOB OPENING: MGR, METADATA, ENCODING/A+E Networks/Stamford CT: Tech support & admin of all metadata & partner/vendor publishing related requirements; including XML schema support, new partner on-boarding, publishing error resolution, reporting, etc. Full info/apply HERE (5/3)
JOB OPENING: MGR, PROGRAMMING & SCHEDULING/iNDEMAND/NYC: Source, evaluate and schedule content for stunts. Coordinate schedules with affiliates. Manage team of schedulers. BA req’d. 3-4 yrs related exp. Apply: [email protected] (5/3)
JOB OPENING: MANAGER, CONTENT & PARTNERSHIPS/Zenith Optimedia Group/NYC: Newcast, seeks exp’d mgr. to develop and execute cross-platform solutions for key accounts. Partner with planning and activation teams. Apply at: https://goo.gl/atbosc (5/3)
JOB OPENING: PARTNER MARKETING MGR/LA or NY: Lead partner marketing efforts incl channel launches, retail promotions & strategic projects. 7-10 yrs exp in digital & partner/affiliate marketing. Direct exp negotiating deals, & creating/launching mktg campaigns. Full info/apply HERE (5/3)
JOB OPENING: Female or Male TV Host or Performer/Personality with strong beauty expertise/interest. Represent Paula’s Choice Skin care on QVC. Must be located w/in 2 hrs of West Chester, PA (Phialdelphia) Res/recent photo and on air links to [email protected] (4/30)
JOB OPENING: CREATIVE DIR, ON-AIR PROMOTIONS/Lifetime/NYC or LA: Resp for leading/motivating On-Air creative team to deliver buzzy campaigns of the highest creative standards. BA degree + min 10+ yrs hands-on exp in consumer advertising, cable industry/ent mktg. Full info/apply HERE (4/30)
JOB OPENING: DIR CONSUMER MKTG/ASPiRE TV/ATL: Dvlp/implement multi-platform mktg plans. 8+ yrs digital mktg exp. in tv req. Exp. w/mktg, adv. & promoting orig. prgrms at ad-supported cbl ntwk. Exp. working digital, social, TV, print, outdoor & radio + dev. of key art & other collateral. Res: [email protected] (4/30)
JOB OPENING: PRODUCT MKTG MGR/BitTorrent Live/SFO: Work w/prod teams to dvlp go-to-mkt, growth, and business models for both traditional and OTT. Exp formulating prod mktg strat & effective implementation for consumer tech products req’d. 5+ yrs media tech prod mktg exp. Full info/apply HERE (4/30)
JOB OPENING: SR DIRECTOR, SCHEDULE & ACQUISITIONS/History/NY: Manage all aspects of sched, inc daily, wkly and qtrly scheds that will maximize ratings & inc profits. 5+ yrs cable and/or brdcst sched & prgm mgmt. experience. Apply: www.aenetworks.com/career.html (4/30)
JOB OPENING: SENIOR MEDIA PLANNER/PET360/NY: PetSmart seeking creative/visionary/detail-oriented professional to join our team. Min. 3 yrs digital med/mktg exp, 2 yrs programmatic, 2 yrs mgmt. Must be intellectually curious/analytically charged. Full info/apply HERE (4/30)
JOB OPENING: AUDIENCE DEVELOPMENT MANAGER/PET360/PA: Part of PetSmart, oppty in our collab Ad Ops team. Play instrumental role in procuring/analyzing/exposing/optimizing new data segments that are high value to the media and ad sales organization. Full info/apply HERE (4/30)
JOB OPENING: AD OPERATIONS COODINATOR/Pet360/PA: PetSmart has excellent oppty for advtg professional. The backbone of campaign success through facilitating full cycle technical prod for cross-platform dig mktg prgms. Bachelors + 1 yr exp. Full info/apply HERE (4/30)
JOB OPENING: AD OPERATIONS CAMPAIGN MANAGER/PET360/PA: Oppty for indvl to manage key initiatives for the Pet360 Media Network. Maximize value throughout full life cycle of direct online advtg cmpgns and provide strategic and admin support. Min 1-2 yrs exp. Full info/apply HERE (4/30)
JOB OPENING: AD SALES ACCOUNT EXEC/AccuWeather/NYC: Resp for securing/retaining ad sales opportunities across all media sales platforms, primarily digital. Track rec of successful sales exp & 5+ yrs of online ad sales exp req’d. TV & or digital out-of-home sales a +. Full info/apply HERE (4/29)
JOB OPENING: VP’s of DEVELOPMENT/ITV America/LA and NYC: Largest producer of non-fiction content with 12 companies is looking for seasoned development executives to beef up a few of its labels. True creatives with proven sales track record. Min 7+ years dvlpmnt exp. Resumes to: [email protected] (4/29)
JOB OPENING: DIR, PROGRAMMING/FYI/NY: Manage the development of pilots, specials & series concepts. 7+ yrs proven exp in long-form content dev & production. Strong production relationships. Apply: www.aenetworks.com/career.html (4/29)
JOB OPENING: ADDRESSABLE ADVERTISING BUSINESS ANALYST, SYSTEMS SUPPORT/AT&T/NYC: Responsible for user support on key systems that drive targeted ad sales product at the forefront of TV advertising. Req’s 1 yr Ad Sales, Plan’g, System Ops, or Systems Support type exp. BA deg. Full info/apply HERE (4/29)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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