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CYNOPSISDIGITAL
04.26.16
Good morning. It’s Tuesday April 26, 2016, and this is your first early morning digital briefing.
Cord-shaving: We’ve all heard of cord-cutters – those miscreants who dump their pay TV subscriptions in favor of digital services. Cord-shaving, on the other hand, isn’t as extreme – it merely entails downgrading to a cheaper pay TV bundle with fewer channels. Nonetheless, there are many who believe that, in the immediate future, cord-shaving is just as big a threat to the pay TV industry as cord-cutting.
While antitrust regulators have approved Charter Communications’ $78 billion takeover of Time Warner Cable, the FCC has imposed some tough terms. For one, Charter won’t be allowed to place any data caps on users. As the Wall Street Journal recently pointed out, data caps can be a plus for pay TV companies: They discourage consumers from viewing as much streaming content as they otherwise might, encouraging them to stick with the cable box instead. The FCC’s terms will be in place for seven years; Charter will likely be counting the days.
According to the Wall Street Journal, a team of Facebook engineers is hard at work developing a standalone camera app that would enable immediate live-streaming and video posting. According to the report, the app is merely a prototype and may never see release. But don’t be surprised if it does; Facebook has been diving more and more heavily into the live video pool, and an app that facilitates those efforts seems right in keeping with the company’s recent initiatives. One open question is how Facebook would differentiate the app from Snapchat, which has similar functionality and a dominant market presence.
AD TECH
PaperG, a creative ad management platform founded over five years ago to help print publishers transition to digital, has rebranded as Thunder. In conjunction with the rebrand, the company has launched PowerPlus for Facebook, a platform allowing marketers to build, edit, and preview advertising – across both display and social – in one interface. Thunder CEO Victor Wong talked with Cynopsis Digital about the challenges of operating in an ecosystem with an ever-increasing array of marketing channels. “It becomes more important to speak to the audience, versus trying to impress people through homepage takeovers, and things that are highly intrusive and that users are obviously complaining about,” he said. “So it becomes less about screaming at the user, and more about speaking to the user.” PowerPlus, Wong said, is an easy-to-use time saver, which it makes it easier for marketers to speak to their audience in the way they need to.
GroupM released its annual report looking into the state of global digital advertising. While acknowledging a frustrating dearth of data when it comes to the prevalence of ad-blocking, the report – called Interaction 2016 – took a look at 19 countries from which such data is available. Among the 19 countries, ad blockers were installed on an average of 22% of consumers’ devices. (The number was 25% for the U.S.) Among other things, the report also notes that interactive, app-native ad formats hold great promise for advertisers. You can learn more about the report here.
A CYNOPSIS MESSAGE
If Kamcord has its way, “appcasting” will become a household term. The mobile video startup launched a feature allowing users to live-stream their mobile screen, along with their voice and a picture-in-picture look at their face. In a digital landscape in which live video, messaging, and shareability are increasingly prized by millennials and Gen Z’ers, the app could make for an effective synthesis of various prevailing trends. Still, time will tell whether it can compete with the likes of Periscope and Snapchat.
Fullscreen may have started as a humble MCN, but it’s grown by leaps and bounds. The company, owned by Otter Media (a joint venture of AT&T and The Chernin Group) is now a full-blown digital media apparatus, incubating talent and producing exclusive content. And as of today, Fullscreen has its own SVOD service as well.
The service is geared toward maximum shareability, enabling users to easily create gifs out of its content and share them with other app-users, or through social media. Priced at $4.99 per month and available for iOS, Android, Apple’s Airplay, Google’s Chromecast, and the web, the service launches with about 1,000 hours in content, comprised of both original material and licensed TV shows and movies. The originals include Electra Woman & Dyna Girl, a comedy starring YouTube stars Grace Helbig and Hannah Hart. Fullscreen also announced that the service will soon be home to author Bret Easton Ellis’s directorial debut, a thriller series called The Deleted.
Yesterday at its NYC office, Fullscreen previewed the service to members of the media. David Christopher, CMO of AT&T Mobility, was on hand. “The world is changing rapidly, and entertainment and media consumption on mobile devices, made for digital, is a hugely important trend,” he told Cynopsis Digital. “We want to be where the audience wants to be. And the reality of it is, the interaction of mobile plus social is not only how these consume, it is how they share. [Fullscreen] is right where the market is going.”
Cynopsis Digital also spoke with George Strompolos, Fullscreen’s Founder & CEO.
Strompolos said that what he thinks sets Fullscreen apart from other media companies is its involvement in every aspect of the content life cycle. “My vision for the future of media, at least for Fullscreen, is to be a company that develops talent, that develops programming with that talent, that produces that programming in-house, and then distributes that programming directly to the consumer, and to do that all under one brand,” he said.
And as for content, how can Fullscreen’s now service set itself apart when the millennial-oriented digital landscape is already so crowded? “There’s a lot of great content out there in the world,” said Strompolos. “There are a million things competing for people’s attention. And breaking through all that clutter, and asking for people’s hard-earned money, is no small task. So that demands that you’re different, it demands that your programming makes some noise, it demands that you create a ton of value for the consumer.”
OpenSlate Engagement Data for the Food & Cooking vertical, based on the engagement metric for the week ending 4/17.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
emmymadeinjapan (8.4) / 2,900,190 / 602,862 / 621
(8.4) / 4,516,950 / 622,455 / 584
lauravitaleskitchen (8.4) / 7,061,220 / 2,318,586 / 654
popsugartvyum (8.4) / 5,314,500 / 860,961 / 583
myvirginkitchen (8.4) / 3,354,180 / 443,610 / 569
brogui (8.4) / 3,658,140 / 1,674,979 / 640
cupcakesandcardio (8.4) / 13,704,780 / 1,607,730 / 585
gemmastafford (8.3) / 3,226,530 / 780,573 / 608
JamieOliver (8.2) / 7,858,590 / 2,290,222 / 641
foodwishes (8.2) / 6,128,130 / 1,416,363 / 582
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Are cord-cutting and cord-shaving starting to have a bigger impact? According to Brian Wieser of Pivotal Research Group, Nielsen estimates show a 3.2% year-over-year decline in cable TV homes – not to mention a 2.2% median decline in pay TV homes (cable, telco, and satellite included) overall. “These figures suggest trends around ‘cord-shaving’ may be accelerating,” said Wieser.
According to a new study from the brand consultancy Miner & Co. Studio, it’s women who are driving the streaming revolution. 65% of female respondents said that SVOD services “have original scripted series I want to watch.” Men? 53%. Happily, 89% of respondents said that “streaming services and devices have changed TV for the better.” You can find the study here.
HBO’s Game of Thrones made its season six debut over the weekend. One cast member (who didn’t appear in the episode) is set to star as Iron Fist in an upcoming Netflix series based on the Marvel universe. Which cast-member was it? You can find the answer here.
In case you missed it, there’s a new Snapchat feature allowing you to swap out your own face for any face saved in your camera roll. Like Snapchat’s “Lenses” feature, it’s a healthy combination of fun and creepy. Courtesy of CNET, you can see it in action here.
See you tomorrow,
David Teich
04.26.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIGITAL ACCT EXEC/CHANNEL ONE NEWS/NYC: 2-4 yrs related multi-platform media sales exp specifically w/digital. BA degree bus/mktg or related field. Goal oriented, curious, independent, & incredible work ethic Excellent comm as well as problem solving skills. Resume to: http://bit.ly/1ShExyL (5/3)
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JOB OPENING: MARKETING MANAGER/NBCU/LA: Minimum 5-7 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in both digital and linear ideation, presentation, creative and promotions development. Full info/apply HERE (5/3)
JOB OPENING: MGR, METADATA, ENCODING/A+E Networks/Stamford CT: Tech support & admin of all metadata & partner/vendor publishing related requirements; including XML schema support, new partner on-boarding, publishing error resolution, reporting, etc. Full info/apply HERE (5/3)
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JOB OPENING: SVP DIGITAL DISTRIBUTION/Discovery/NY or MD: Digital sales vet to champion digital content dist strategy to grow rev, expand reach of content across platforms & create value for dist/MVPD partners thru TVE, OTT, VOD, mobile, SVOD, etc. Lead a team of talented dealmakers, mktrs & ops experts. Full info/apply HERE (4/27)
JOB OPENING: DIGITAL RESEARCH MGR/Discovery/NY: Data whiz to gather and interpret data from multiple systems to provide analysis and estimates for Discovery’s digital products and how content is being consumed across platforms. 5+ yrs exp w/online analytics, Google Analyics,ore. Full info/apply HERE (4/27)
JOB OPENING: VP, ON-AIR PLANNING & STRATEGY/Fox Sports/Los Angeles: Lead/dvlp/implementation nat’l on-air promo strat., seasonal launch plans for FOX Sports property, ovrsee on-air mrkting strategy, scheduling & promo placement. 7-10 yrs exp prgrm scheduling & strat. Full info: Apply (4/27)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
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