Cynopsis: Digital

CynopsisDigital Good morning. It’s Tuesday July 18, 2017 and this is your your first early morning Digital briefing!   TODAY’S CODEBREAKER   Search Terms Report: A search terms report is a report within Google’s AdWords or Microsoft’s Bing that allows advertisers to see what search terms triggered their ads. Advertisers can use […]

CynopsisDigital Good morning. It’s Monday July 17, 2017 and this is your your first early morning Digital briefing!   TODAY’S CODEBREAKER   Ad Tag: An ad tag is a snippet of code that must be inserted within the HTML code of a webpage where an ad is to be displayed. An ad […]

CynopsisDigital Good morning. It’s Friday July 14, 2017 and this is your your first early morning Digital briefing!   TODAY’S CODEBREAKER  Shareware: Shareware, sometimes referred to as trial software or demoware, is software that allows users to try all or part of the program for free before buying it. JUST IN…   […]

CynopsisDigital Good morning. It’s Thursday July 13, 2017 and this is your your first early morning Digital briefing!   TODAY’S CODEBREAKER   Chipset: A chipset is a set of of electronic components in an integrated circuit. Chipsets manage the data flow between an electronic device’s processor, memory, and peripherals.     JUST […]

CynopsisDigital Good morning. It’s Wednesday July 12, 2017 and this is your your first early morning Digital briefing!   TODAY’S CODEBREAKER   Dollhouse View (Virtual Reality): In VR, dollhouse view is a view from above; it allows users to see an entire artificial space, allowing them to make better decisions regarding their […]

CynopsisDigital Good morning. It’s Tuesday July 11, 2017 and this is your your first early morning Digital briefing!   TODAY’S CODEBREAKER   Time Decay: One of several digital advertising attribution methodologies, Time Decay applies credit to events, or user actions, at increasing or decreasing intervals along a path to conversion. Event values […]

CynopsisDigital Good morning. It’s Monday July 10, 2017 and this is your your first early morning Digital briefing!   TODAY’S CODEBREAKER   Digital Twin: The phrase digital twin refers to a computerized companion of a physical asset. Digital twins use data from sensors that are installed in real-world objects, in order to […]

CynopsisDigital Good morning. It’s Friday June 30, 2017 and this is your your first early morning Digital briefing!   TODAY’S CODEBREAKER   Post-Roll Advertising: Post-roll ads are digital ad placements that run after the main video content plays.     JUST IN…   Movie and TV content distributor Cinedigm just sold off […]

CynopsisDigital Good morning. It’s Thursday June 29, 2017 and this is your your first early morning Digital briefing!   TODAY’S CODEBREAKER   Gamification: The phrase gamification refers to the application of typical elements of game playing (such as point scoring and competition) to other areas of activity. The phrase is frequently referenced […]

A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q1 2017   In “The Unifying TV Landscape” the Q1 VMR highlights how the boundaries within premium video – traditional linear television and digital video – are dissolving, as the industry […]