07/12/17: Twitter finally names new CFO

Good morning. It’s Wednesday July 12, 2017 and this is your your first early morning Digital briefing!


Dollhouse View (Virtual Reality): In VR, dollhouse view is a view from above; it allows users to see an entire artificial space, allowing them to make better decisions regarding their next moves.
Disney is out with the details of its fourth annual Accelerator program. The incubator is designed to assist and guide growing companies; this year’s program will invest in 11 tech and media companies, include Samba TV, Epic Games, Hoodline, and and Brit + Co. In addition to funding, the companies will receive guidance from Disney’s execs, as well as from investors and other entrepreneurs.
Plans for a sale may have fallen through earlier this year, but that doesn’t mean Time Inc. isn’t making changes. According to a report from the Wall Street Journal, top execs at the company recently discussed the possibility of a major rebranding effort that could reportedly include changing the company’s name, with an eye toward better positioning the publisher as a modern media company with a growing roster of digital and video projects. The names of individual properties – such as Time and Sports Illustrated – will reportedly remain the same. In addition, the Journal reports that the company hasn’t fully ruled out a major rebranding effort that leaves the Time Inc. name in place.
An extremely unlikely participant announced that it’s joining today’s “Day of Action” protests against the FCC’s efforts to roll back net neutrality regulations. Along with tech giants like Google, Facebook and Netflix, AT&T will be on-board. “We all agree that an open internet is critical for ensuring freedom of expression and a free flow of ideas and commerce in the United States and around the world,” wrote AT&T exec Bob Quinn in a blog post. Nonetheless, Quinn acknowledged that AT&T and the tech companies participating “have differing viewpoints” when it comes to how that freedom of expression should be achieved.
Case Study: How Dell Used Addressable TV to Target Specific Demos
August 3rd | NYC | 1:20pm
Save the date for August 3rd because the Cynopsis Measurement & Data Conference is now featuring prominent figures in the marketing world: Christi Stern Rademacher of Dell and Jamie Power of one2one Media. Join us for the opportunity to learn from experts in advertising on how to increase sales and brand awareness by marketing to a more concentrated demographic.
–   Sponsored by 605 and Nielsen   –

Starting yesterday, Facebook began showing ads inside its Messenger app. That’s a lot of potential consumers: Facebook says the app now has 1.2 billion monthly active users. The ads will be shown in-between users’ messages.
Netflix announced the premiere date for season 2 of sci-fi series Stranger Things. The show will bow October 27.
Amazon’s Transparent is coming to linear TV. AMC NetworksSundanceTV will air the streaming show’s first two seasons over the course of eight consecutive Wednesdays, starting on August 9. The network will air three episodes each week, before airing a two-episode conclusion on September 20.
In March of last year, Lionsgate and Kevin Hart announced plans to launch a new comedy-focused SVOD platform. It’s been a while, but the service – called Laugh Out Loud – finally has a launch date. It’ll debut on August 3, equipped with a slate of stand-up specials, live broadcasts, licensed programming, and both scripted and unscripted original series. It’ll be free and ad-supported for both iOS and Android users, with an ad-free version available for $2.99 per month.
Hulu just landed a ton of animated content. In an expanded deal with 20th Century Fox, the streamer will now be the exclusive SVOD home to the full series runs of Bob’s Burgers and The Cleveland Show. Futurama and American Dad will join those two in the coming weeks. 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (7/3/17 – 7/9/17)

Streaming Series(7/3/17 – 7/9/17)  
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows. 
OpenSlate Engagement Data for the Sports Vertical vertical, based on the engagement metric for the week ending July 9.
Channel (Engagement) / Monthly Views Total Subs / SlateScore
Desimpedidos (9.2) / 34,874,999 4,015,953 714
WWE (9.0) / 483,547,556 16,743,791 756
Dude Perfect (9.0) / 184,829,328 20,417,025 703
Esporte Interativo (8.7) 18,049,683 2,087,509 / 662
ESPN (8.7) 118,098,951 / 1,948,728 / 681
JavierNathaniel (8.5) 7,277,108 1,093,178 553
Alexandr Zhurkov (8.5) 5,695 11,342 / 365
ajyari watersports (8.5) / 378,493 15,305 / 438
Juliano Matos (8.5) 27,984 7,227 363
nilcobax (8.5) / 20,803,432 1,061,205
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.  
Twitter has named Ned Segal as its new Chief Financial Officer. Segal most recently served as SVP of Finance at Intuit; previously, he’d held various roles at Goldman Sachs for close to 17 years. Segal didn’t come cheap; according to an SEC filing, in addition to a $500,000 annual salary and $300,000 signing bonus, Twitter is giving Segal about $22 million in stock. (Some of that will be tied to the company’s performance.) Segal takes the reins from Anthony Noto, who had been serving as both COO and CFO since November. Segal will officially begin his new role in late August.
Warner Bros. Digital Networks has brought on three new senior execs. Eric Besner, previously of Spotify and Netflix, will serve as SVP of Business Development. He’ll be tasked with spearheading growth opportunities and maximizing revenue.  Greg Salter, previously of Warner Bros. Corporate Business Development and Strategy division, has been named SVP of Business and Strategic planning. He’ll oversee major operating and strategy initiatives. And Katie Soo, previously of Fullscreen Media and Hulu, has been named as SVP of Marketing, overseeing all marketing for companies and programming related to the division. 
Twitch is bringing in the big guns to lead its marketing efforts. The Amazon-owned live-streaming platform has hired Kate Jhaveri, a former senior marketing exec for Twitter, Facebook and Microsoft. She’ll serve as Twitch’s SVP of Marketing. Meanwhile, Matthew DiPietro – the company’s previous SVP of Marketing and Communications – will take on a different, as-yet unspecified role.
Meredith Xcelerated Marketing (MXM), the digital agency owned by Meredith Corp., has named Tom Sebok as Chief Client Officer. He’ll be tasked with managing MXM’s client relationships. Sebok previously headed up the global PepsiCo account for Omnicom’s BBDO Worldwide.
Our Last Trivia Question: This Chicago-born actor with a rather primitive last name is one of the stars of the new Netflix series Friends From College. Answer: Fred Savage. Kudos to Barbara Potasky-NBCUniversal/NY, Ikechukwu Michael Opara-Sentient Jet/MA, Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Grou/GA, Matthew Willence-ITN Networks/NY, Tom Moore-Kalt Productions/CA, Neil Marks-Universal Kids/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA
Follow-up: Nicholas Stoller, who co-created Friends From College, made his feature film directorial debut with a 2008 comedy. Which one? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Do you have what “It” Takes?
Cynopsis Digital “It List” NOW accepting nominations
We’re looking for executives in digital media who excel in content, marketing, advertising and social media. In addition to receiving this prestigious award, finalists will join their industry peers for an awards reception on Friday, November 10th at ThreeSixty in NYC .
Companies represented last year included Tivo, MTV, Octagon, BET Networks, Horizon Media, NBCUniversal, E! News, Games for Change, Yahoo!, Crackle and many more.

Andy Serkis is Hollywood’s go-to guy when it comes to motion-capture performance. The actor, who reprises his role as chimpanzee Caesar in the newest installment of the Planet of the Apes franchise, recently spoke to CNET about motion capture technology. Check that out here.

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JOB OPENING: ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TV pref’d. Job based out of San Diego office. Full info/apply HERE  (7/21)

JOB OPENING: MGR, CONSUMER MARKETING/NICKELODEON/NYC: Responsible for leading the marketing strategy, tactics and audience engagement for Nickelodeon series, tentpole events and TV movies. 3-5 yrs exp. Interest in Ent/TV, Marketing/Advertising, Children’s media. Full info/apply HERE (7/21)

EXECUTIVE PRODUCER-DIGITAL CONTENT/Spectrum Networks NY1/NYC: 5-10 yrs digital content leadership exp. Preferred exp with website (re) launch and rebranding process, newsroom exp and a strong track record working with sales/creative/finance to drive a digital strategy forward. Full info/apply HERE http://bit.ly/2uJCnAy (7/20)

JOB OPENING: SR ANALYST DIGITAL ANALYTICS/CNBC/Englewood Cliffs NJ: Collect/analyze user data across platforms (website, app, synd, social platforms) to grow digital audience, better understand user segments, & identify bus. opps. 3+ yrs exp digital analytics &/or data analysis. Full info/apply HERE (7/20)

JOB OPENING: SALES PLANNER/MARATHON VENTURES/NYC: Join team-oriented leader in national direct response TV ad sales. Attention to detail, min. 2-3 yrs experience in TV traffic or sales support required. Wide Orbit a plus. Resumes: [email protected] (7/20)

JOB OPENING: MUSIC PRODUCT MANAGER/Discovery/LA: Resourceful self-starter resp for all digital music asset and metadata mgmt for in-house production library of 110K+ tracks. Extensive exp w/Soundminer req’d. 3+ yrs exp working w/production libraries, pltfrms or TV music dept. Full info/apply HERE (7/20)

JOB OPENING: VP MARKETING & BRANDING/NBCU/NECN/BOSTON:  Lead creative svc providing overall creative services, mktg strategy & brand direction to drive viewership for NBC Boston, necn & Telemundo. Min 10 yrs relevant, successful  & progressive creative services &/or mktg exp. Full info/apply HERE (7/20)

JOB OPENING: SR RESEARCH ANALYST/TV ONE/SILVER SPRING MD or NYC: Assist Sr. Rsrch, Dir w/interpreting media rsrch results & effectively communicating results. Strong knwlg Nielsen software & 3rd party systems. BA/BS deg & 2+ yrs rsrch expe @ media co., agency or advertiser. Full info/apply HERE (7/20)

JOB OPENING: SENIOR ANALYST/A+E Networks/NY: engage in audience discovery, data management, & data activation to support addressable media strategy for A+E brands. Full Info/Apply HERE http://www.aenetworks.com/careers/jobs (7/18)

JOB OPENING: MGR CONTENT SVCS/UPTV/ATL: 5 yrs exp. in broadcast envirmt. Exp. managing non-linear content. Working knowledge of prod. ops & proced. Prior exp. managing staff. Familiar w/post prod (tape/digital), editing, transcoding, digital media formats & workflows. Send res: [email protected] (7/18)

JOB OPENING: DATA EVANGELIST/NeuLion/Long Isl: Use SQL+BI tools to own design of analytics dashboards/visualizations/reports. Query+analyze data to produce actionable findings. eCommerce/AdOps experience a plus. Min 3 yrs Analyst role+quantitative/analytical degree. Resume to: [email protected]  (7/18)

JOB OPENING: MGR RESEARCH & ANALYTICS/SPE/NY: Consumer/Industry/Program insights for SPT Research; supports sales, production and distribution across all platforms of television: Network, Cable, SVOD & Synd. Exp. In TV Research, Nielsen & MS systems. Resume & cover HERE (7/14)

VP, CULTURE & CREATIVE INSIGHTS/VIACOM/VELOCITY/NYC: Lead cross-disciplinary working teams dedicated to dvlpng specific project deliverables.10+ yrs consulting, strategy, rsrch, mktg/advertising (acct mngmnt or brand plan’g w/5 yrs mngmnt exp.) Great interest for mentoring jr employees. Full info/apply HERE (7/14)

JOB OPENING: INTEGRATED MKTG MGR/ONE SOLUTION /NYC: Work on strategic/creative dvlpmnt/mngmnt of revenue-generating mktg solutions for clients. Respond to RFP, RFI and general Sales Requests. Min 5-7 yrs at agency media co or sales/mktg organization w/cross-platform exp. Radio exp a +. Full info/apply HERE  (7/14)

JOB OPENING: DIRECTOR AD SALES MARKETING/Discovery/LA: Lead Ad Sales Marketing team, managing concept through execution of Auto/Studio/Tech custom solutions, sponsorships, and value earned marketing opportunities across all platforms. Must have proven managerial experience. 8-10 yrs mktg exp. APPLY (7/14)

AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (7/13)

SR AD SALES PLANNER/SBGTV/NYC: Provide support for all aspects of the ad sales process. A team-player mentality & ability to work under pressure meeting deadlines for clients a must. BA deg & min 2-3yrs Sales exp related field or industry req’d. Media math skills a must. Full info/apply HERE (7/13)

JOB OPENING: SR DIRECTOR MARKETING/NBCU/NYC: Lead strategic development & mgmt. of division wide initiatives & tent pole events. Full info/apply HERE (7/13)

SUPERVISING PRODUCER/PRODUCERS/NYC: Exp producing live video in high-pressure environment, searching for trending topics in real time, scripting, booking, overseeing mult segments in hour-long show. News/current events focused role. Short-term in NYC kicking off early July. Email resumes HERE (7/13) 
JOB OPENING: VP PRODUCTION/Bounce/ATL: Sprvse all operational aspects of orig prod; draft prod plans & scheds; oversee MMB budgets throughout prod. Oversee all audit req’s; provide notes on prod concepts  Min 7 yrs TV prod req’d; advance knwlg of Movie Magic Budgeting & Scheduling. Email resume to [email protected] (7/13) 

DEVELOPMENT REALITY TV EXEC: LA-based reality producer seeking dev exec. Must have 2-3 years reality development, casting or agency experience, strong written and verbal communication skills, and understanding of network brands. Send resume and references to [email protected] (7/13)

JOB OPENING: COOR., CONS MKTG & ADV/Showtime/NYC: Assist team in development and execution of mktg campaigns for SHO Series/Docs/Events. 1-2 yrs con mktg and/or ad agency exp req. Passion for TV & digital a must. Apply HERE (7/13)

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