It’s the most important question facing media advertisers and marketers: solving for video’s unduplicated reach across platforms, with a measurement standard that everyone can agree on – and trade on. Despite all the chatter and change about ad loads, undefined currencies, metrics and more, there has yet to be a smart, focused conversation on where we are (and aren’t) and the necessary steps to get there. Until now.
Join us on August 3rd in New York City for a thoughtful and candid examination of cross-platform video measurement and how the smartest minds in advertising and marketing are reading market forces and reacting to them in order to make this next leap in media’s evolution. You won’t want to miss it.
“There is nothing more important to the industry than audience measurement. Each year, tens of billions of dollars are invested based on their results. In the upcoming year, there will be a major transformation.”
Brad Adgate (Industry consultant & measurement guru)
If you would like to sponsor the event, please contact VP of Sales & Marketing, Mike Farina at 203.218.6480.
If you are involved in any of these capacities, this Conference is for you:
What once was considered innovative data has now turned into "lazy data" that can hinder a marketer’s objectives of reaching valuable audiences. Hear from NBCUniversal's Executive Vice President of Portfolio Sales and Strategy Mike Rosen as he dives into best practices on combatting the under-utilization and mis-application of data to help advertisers sell product and achieve business objectives.
In a densely fragmented setting, the media community needs to be able to identify and reach unduplicated audiences across all platforms and devices. This lively discussion will focus on which solutions will enable them to do just that, along with an emphasis on the length of time it will take for these new metrics to be accessible to both buyers and sellers.
Get first hand learnings from Dell about how they use Addressable TV to target high-value audience segments and drive sales. Find out how they plan, build and then optimize each campaign to deliver success against custom KPIs.
What are the best practices in quantifying consumers’ multiscreen behavior at massive scale? Without precision in this area, media companies cannot convert their complete audience footprint into revenue, nor can marketers reach their audiences effectively. We’ll hear from leaders in the industry about the strategies that they have found to be most successful.
This candid panel will feature agencies and brands talking about what they want and need around consistent, transparent measurement as well as which metrics matter to them – from demographics and reach to frequency and GRP’s.
Technology has matured the approach to advertising and marketing, where data-driven products can make very specific audiences available to advertisers. But the deficiency of transparency around who comprises these audiences has created a substantial stumbling block for advertisers to embrace and implement. We’ll analyze the latest solutions – some of which are being offered by the networks themselves – with smart takeaways and what’s working, and what isn’t.
355 WEST 16TH ST NEAR 9TH AV
New York, NY 10011
212 229 2559
For questions related to event registrations:
Director of Marketing
If you would like to purchase a sponsorship:
VP, Sales & Marketing