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It’s the most important question facing media advertisers and marketers: solving for video’s unduplicated reach across platforms, with a measurement standard that everyone can agree on – and trade on. Despite all the chatter and change about ad loads, undefined currencies, metrics and more, there has yet to be a smart, focused conversation on where we are (and aren’t) and the necessary steps to get there. Until now.

Join us on August 3rd in New York City for a thoughtful and candid examination of cross-platform video measurement and how the smartest minds in advertising and marketing are reading market forces and reacting to them in order to make this next leap in media’s evolution. You won’t want to miss it.

“There is nothing more important to the industry than audience measurement. Each year, tens of billions of dollars are invested based on their results. In the upcoming year, there will be a major transformation.”

Brad Adgate (Industry consultant & measurement guru)

If you would like to sponsor the event, please contact VP of Sales & Marketing, Mike Farina at 203.218.6480.

Sponsors Include:

Neilson

Attendees Include:

Who Should Attend

If you are involved in any of these capacities, this Conference is for you:

  • Advertising
  • Media Planning
  • Media Buying
  • Media Strategy
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Product Launches
  • Sales and Distribution
  • Ratings/Analytics
  • Ad Operations

Agenda

  1. 11:45 am - 12:25 pm

    Registration & Networking Lunch

  2. 12:25 pm - 12:40 pm

    Opening Keynote: The New Data & How it Affects Us All

    What once was considered innovative data has now turned into "lazy data" that can hinder a marketer’s objectives of reaching valuable audiences. Hear from NBCUniversal's Executive Vice President of Portfolio Sales and Strategy Mike Rosen as he dives into best practices on combatting the under-utilization and mis-application of data to help advertisers sell product and achieve business objectives.

    • Mike Rosen

      Mike Rosen

      EVP, Portfolio Sales & Strategy
      NBCUniversal
  3. 12:40 pm - 1:20 pm

    Measure for Measure

    In a densely fragmented setting, the media community needs to be able to identify and reach unduplicated audiences across all platforms and devices. This lively discussion will focus on which solutions will enable them to do just that, along with an emphasis on the length of time it will take for these new metrics to be accessible to both buyers and sellers.

    • Manu Singh

      Manu Singh

      Group VP Commercial Insights & Digital
      Discovery
    • Brian West

      Brian West

      Director, Multiplatform Research
      ABC
    • Ed Davis

      Ed Davis

      Chief Product Officer, Advertising Sales
      Fox Networks Group
    • George Ivie

      George Ivie

      Moderator
      Executive Director & CEO
      Media Rating Council
  4. 1:20 pm - 1:35 pm

    Case Study: How Dell used Addressable TV to Target Specific Demos

    Get first hand learnings from Dell about how they use Addressable TV to target high-value audience segments and drive sales. Find out how they plan, build and then optimize each campaign to deliver success against custom KPIs.

    • Jamie Power

      Jamie Power

      Chief Operating Officer
      one2one Media
    • Christi Stern Rademacher

      Christi Stern Rademacher

      Consultant, NA Broadcast Lead and Consumer Media Planner
      Dell
  5. 1:35 pm - 2:15 pm

    Monetization that Makes Sense

    What are the best practices in quantifying consumers’ multiscreen behavior at massive scale? Without precision in this area, media companies cannot convert their complete audience footprint into revenue, nor can marketers reach their audiences effectively. We’ll hear from leaders in the industry about the strategies that they have found to be most successful.

    • Jamie Power

      Jamie Power

      Moderator
      Chief Operating Officer
      one2one Media
    • Judith Hammerman

      Judith Hammerman

      VP, Global Data Commercialization
      Time Inc.
    • Jessica Hogue

      Jessica Hogue

      SVP, Product Leadership
      Nielsen
    • Gena Stanglein

      Gena Stanglein

      Director, Vertical Measurement
      Facebook
  6. 2:15 pm - 2:30 pm

    Networking Break

  7. 2:30 pm - 3:10 pm

    The Advertisers Speak

    This candid panel will feature agencies and brands talking about what they want and need around consistent, transparent measurement as well as which metrics matter to them – from demographics and reach to frequency and GRP’s.

    • Jeff Boehme

      Jeff Boehme

      SVP, Television Research
      comScore
    • Rachel Brook

      Rachel Brook

      Managing Partner, Advanced Analytics
      MediaCom
    • Krista Lang

      Krista Lang

      SVP, Executive Director of Media & Analytics 
      22squared
    • Michelle Lynn

      Michelle Lynn

      Global Head of Data Science and Insights
      Bloomberg Media
    • Dr. Manuel Garcia-Garcia

      Dr. Manuel Garcia-Garcia

      Moderator
      SVP Research
      ARF
  8. 3:10 pm - 3:55 pm

    Hitting The Bullseye with Data & Audience Targeting

    Technology has matured the approach to advertising and marketing, where data-driven products can make very specific audiences available to advertisers. But the deficiency of transparency around who comprises these audiences has created a substantial stumbling block for advertisers to embrace and implement. We’ll analyze the latest solutions – some of which are being offered by the networks themselves – with smart takeaways and what’s working, and what isn’t.

    • Julie DeTraglia

      Julie DeTraglia

      VP, Ad Sales Research
      hulu
    • Haile Owusu

      Haile Owusu

      Chief Data Scientist
      Mashable
    • Mark Risis

      Mark Risis

      Moderator
      Head of Global Data Partnerships at The Weather Company, an IBM Business.
      The Weather Company
    • Ben Tatta

      Ben Tatta

      Co-Founder & President
      605
  9. 3:55 pm - 4:00 pm

    Closing Remarks & Raffle

Speakers

  • Matthew Ross

    SVP, Digital Marketing
  • Julie DeTraglia

    VP, Ad Sales Research
  • Krista Lang

    SVP, Executive Director of Media & Analytics 
  • Mike Rosen

    EVP, Portfolio Sales & Strategy
  • Haile Owusu

    Chief Data Scientist
  • Gena Stanglein

    Director, Vertical Measurement
  • Jamie Power

    Chief Operating Officer
  • Brian West

    Director, Multiplatform Research
  • Christi Stern Rademacher

    Consultant, NA Broadcast Lead and Consumer Media Planner
  • Roberta Caploe

    Conference Chair
  • Ben Tatta

    Co-Founder & President
  • Michelle Lynn

    Global Head of Data Science and Insights
  • Ed Davis

    Chief Product Officer, Advertising Sales
  • Manu Singh

    Group VP Commercial Insights & Digital
  • Jessica Hogue

    SVP, Product Leadership
  • Mark Risis

    Head of Global Data Partnerships at The Weather Company, an IBM Business.
  • Rachel Brook

    Managing Partner, Advanced Analytics
  • Judith Hammerman

    VP, Global Data Commercialization
  • George Ivie

    Executive Director & CEO
  • Jonathan Bokor

    SVP, Director of Precision Video
  • Dr. Manuel Garcia-Garcia

    SVP Research

Venue

Dream Downtown

355 WEST 16TH ST NEAR 9TH AV
New York, NY 10011
212 229 2559

  • Subway
    Take the A, C, E trains to 14th St. and exit on 8th Ave. North two blocks to 16th St., west on 16th St. to #355.
  • Railroad
    LIRR, NJ Transit, Amtrak to Penn Station. Take the A, C, E trains to 14th St. and exit on 8th Ave. North two blocks to 16th St., west on 16th St. to #355.
  • Parking
    Self-parking is available around the block at 111 Eighth Ave Parking and 14th and 8th Ave. LLC. Hourly rates apply.

Sponsors

Pricing

Individual Rate
$895
Advanced Rate (Expired 06-30-2017)
$695
Regular Rate
$895
Group (3+)
$845
Advanced Rate (Expired 06-30-2017)
$645
Regular Rate
$845

Contact

For questions related to event registrations:

Jenn Ocampo
Director of Marketing
Cynopsis Media
jenn@cynopsis.com
203.906.4603

If you would like to purchase a sponsorship:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

For information on programming and speakers:

Roberta Caploe

Roberta Caploe
Publisher
Cynopsis
rcaploe@accessintel.com
917.974.0640