06/30/17: Instagram rolls out AI-based tool to block offensive comments

Good morning. It’s Friday June 30, 2017 and this is your your first early morning Digital briefing!


Post-Roll Advertising: Post-roll ads are digital ad placements that run after the main video content plays.
Movie and TV content distributor Cinedigm just sold off a majority ownership stake. Bison Capital, an investment firm based on Hong Kong, will acquire 20 million shares of Class A common stock for up to $30 million. In addition, the firm has agreed to loan Cinedigm an additional $10 million within 60 days of the stock sale. Cinedigm says that a good deal of the money will be used to pay down debt.
A number of new ad products, including the creative tool Snapchat Publisher, are coming to Snapchat in July. Nonetheless, even as advertisers hit the app in greater and greater numbers, Snapchat wants to maintain its basic look and feel. Business Insider reports that Snap Inc. has been circulating guidelines to marketers, pushing them to create advertising content that feels native to Snapchat – in other words, nothing too polished or highly produced. Learn more here
Cynopsis Digital will be taking a July 4 week holiday break, returning Monday, July 10. Happy Independence Day!

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AMC Networks is rolling out an HBO-like premium subscription service for its flagship AMC channel. An ad-free version of the network is now available to Comcast Xfinity TV customers for $5 per month. Called AMC Premiere, the new service includes episodes of AMC shows, available at the same time that they’re broadcast live. AMC Premiere will also feature exclusive original content, including a regularly updated film slate, first looks at new trailers, and past seasons of other shows.

Germany is set to pass a law cracking down on social media hate speech. The legislation could fine social media companies up to $57 million for failing to quickly delete such posts –  and the same goes for libel and other illegal content. Facebook and Google have both harshly criticized the law, arguing that it violates freedom of speech. The law is on course to pass through Germany’s lower house of parliament as early as today; it would take effect on October 1. It remains to be seen whether companies like Facebook and Twitter – which rely on automated business models – will have the personnel and wherewithal necessary to comply with the law.
Facebook‘s Instagram has begun using artificial intelligence to automatically block offensive comments. As reported by Wired, the new AI tool is called DeepText. The product is meant to filter out and block language, using methods that go beyond key word detection. Instead, the system is designed to think more like a human, deducing the meanings of words based on the words that surround them. (For instance, the word “white” looks a whole lot different next to the word “bread” than it does next to the word “power.”) It’s entirely possible that the product could land on Facebook someday, should it succeed on Instagram. 
When Netflix canceled the globetrotting sci-fi series Sense8 this month, fans weren’t exactly subtle in their grief. Now it looks like their petitions and social media screeds had an effect: According to a Twitter post from series co-creator Lana Wachowski, Netflix has greenlit a two-hour special to serve as the show’s finale. Wachowski says it’s slated to debut sometime next year. 
Experts from 605, Nielsen, Hulu, NBCU, Discover, FOX Networks, Time Inc., Facebook and more are gathering for an examination of cross-platform video measurement on August 3. The event will held at Dream Downtown in NYC. Today is the last day to save your seat before rates increase – so register now.
Super League Gaming just got a cash infusion from big-name investors. The company, which hosts eSports competitions online and in movie theaters, pulled in $15 million in Series C funding from companies including Viacom’s Nickelodeon, DMG Entertainment, and Jeffrey Vinik, owner of the NHL’s Tampa Bay Lightning. SLG has now raised over $28 million to date.
Podcasts are getting more popular – and that means there are more ad dollars. A lot more. According to a report from the Interactive Advertising Bureau (IAB), ad revenue from podcasts will hit $220 million in 2017. That’s a whopping 85% increase over 2016, when ad revenues were at $119 million. The study was conducted by PwC US over a period of eleven weeks, using historical data from 20 of the largest podcast advertising companies.
Refinery29, a digital media company geared toward millennial women, has named Joanna Bomberg as its new SVP and Head of Talent. In the newly created role, Bomberg will lead all talent initiatives across live events and programming. She’ll oversee Here & Now, the company’s talent division. Bomberg previously spent over twenty years at Viacom’s MTV, most recently serving as SVP of the network’s music and talent division.

Our Last Trivia Question: Netflix series Master of None was co-created by series star Aziz Ansari. The other co-creator is a former writer/producer for NBC’s Parks and Recreation. What’s his name? Answer: Alan Yang. Kudos to Andy Pittman-TAMU/TX, Dan Quitério-Understood/NY, Barbara Potasky-NBCUniversal/NY, John Rapiel-Fuse Media/NY, Neil Marks-Universal Kids/NY, Bryon Lo-NBC Sports/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Tom Moore-Kalt Productions/CA, Seraphina Kleinen-S2BN Entertainment/NY, and Hal Isaacson-Charity Network/CA
More Master of None trivia, and this one’s for film lovers: The show’s season 2 premiere closely mirrored the plot of an all-time classic of Italian cinema. What movie was it? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Cynopsis Measurement & Data Conference
August 3 |Dream Downtown, NYC |11:30AM – 4:00PM
Join us for a thoughtful and candid examination of cross-platform video measurement and how the smartest minds in advertising and marketing are reading market forces and reacting to them in order to make this next leap in media’s evolution.  Visit the site for more information .
For registration, contact Marketing Coordinator: Cathy Pearson
Sponsored by Nielsen and 605

Remember Willy Wonka’s sideways elevator? That may actually be a reality sooner than later, if one German company has its way. From Mashable, learn more here.
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JOB OPENING: DATA EVANGELIST/NeuLion/Long Isl : Use SQL+BI tools to own design of analytics dashboards/visualizations/reports. Query+analyze data to produce actionable findings. eCommerce/AdOps experience a plus. Min 3 yrs Analyst role+quantitative/analytical degree. Resume to: [email protected]   (7/18)

JOB OPENING: MGR RESEARCH & ANALYTICS/SPE/NY: Consumer/Industry/Program insights for SPT Research; supports sales, production and distribution across all platforms of television: Network, Cable, SVOD & Synd. Exp. In TV Research, Nielsen & MS systems. Resume & cover HERE (7/14)

VP, CULTURE & CREATIVE INSIGHTS/VELOCITY/NYC: Lead cross-disciplinary working teams dedicated to dvlpng specific project deliverables.10+ yrs consulting, strategy, rsrch, mktg/advertising (acct mngmnt or brand plan’g w/5 yrs mngmnt exp.) Great interest for mentoring jr employees. Full info/apply HERE (7/14)

JOB OPENING: INTEGRATED MKTG MGR/ONE SOLUTION /NYC: Work on strategic/creative dvlpmnt/mngmnt of revenue-generating mktg solutions for clients. Respond to RFP, RFI and general Sales Requests. Min 5-7 yrs at agency media co or sales/mktg organization w/cross-platform exp. Radio exp a +. Full info/apply HERE  (7/14)

JOB OPENING: DIRECTOR AD SALES MARKETING/Discovery/LA: Lead Ad Sales Marketing team, managing concept through execution of Auto/Studio/Tech custom solutions, sponsorships, and value earned marketing opportunities across all platforms. Must have proven managerial experience. 8-10 yrs mktg exp. APPLY (7/14)

AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (7/13)

SR AD SALES PLANNER/SBGTV/NYC: Provide support for all aspects of the ad sales process. A team-player mentality & ability to work under pressure meeting deadlines for clients a must. BA deg & min 2-3yrs Sales exp related field or industry req’d. Media math skills a must. Full info/apply HERE (7/13)

JOB OPENING: SR DIRECTOR MARKETING/NBCU/NYC: Lead strategic development & mgmt. of division wide initiatives & tent pole events. Full info/apply HERE (7/13)

SUPERVISING PRODUCER/PRODUCERS/NYC: Exp producing live video in high-pressure environment, searching for trending topics in real time, scripting, booking, overseeing mult segments in hour-long show. News/current events focused role. Short-term in NYC kicking off early July. Email resumes HERE (7/13) 
JOB OPENING: VP PRODUCTION/Bounce/ATL: Sprvse all operational aspects of orig prod; draft prod plans & scheds; oversee MMB budgets throughout prod. Oversee all audit req’s; provide notes on prod concepts  Min 7 yrs TV prod req’d; advance knwlg of Movie Magic Budgeting & Scheduling. Email resume to [email protected] (7/13) 

DEVELOPMENT REALITY TV EXEC: LA-based reality producer seeking dev exec. Must have 2-3 years reality development, casting or agency experience, strong written and verbal communication skills, and understanding of network brands. Send resume and references to [email protected] (7/13)

JOB OPENING: COOR., CONS MKTG & ADV/Showtime/NYC: Assist team in development and execution of mktg campaigns for SHO Series/Docs/Events. 1-2 yrs con mktg and/or ad agency exp req. Passion for TV & digital a must. Apply HERE (7/13)

JOB OPENING: MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (7/12

JOB OPENING: ACCOUNT EXECUTIVE/MARATHON VENTURES: Opportunity to join fast-growing, team-oriented leader in national direct response TV ad sales. Must combine complex data analysis with strong sales skills and attention to detail. Resumes: [email protected] (7/12)

JOB OPENING: RESEARCH ANALYST/MUSIC CHOICE/NYC: Resp for day-to-day ad sales research support, generate and distribute audience usage data via Nielsen/ComScore as well as custom ad-hoc audience reports and ad effectiveness studies. BA degree, minimum 3 yrs applicable experience. Direct Job Post: HERE (7/12)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply HERE (7/12)

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERNSHIP/Long Is City: For established fine art shipping co. to work on mktg initiative; mng mktg lists/ database contacts. Knowledge of e-mail blasts, MS off, CRM programs. Stipend for commuting + lunch. Skills must inc: Photo Shop & PP. Cvr/res: HERE (7/12)

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