PLATFORMS + APPS
Many publishers have been redirecting resources from Snapchat to Instagram, notes Digiday in a new report. While publishers that are active on the Discover platform remain committed to that area of the app, there are only 40 such publishers in the U.S. And as the report makes clear, other areas of the app – namely, its messaging features – are designed to be user-friendly, not publisher-friendly. Instagram, meanwhile, has cloned numerous Snapchat features, while adding publisher-friendly touches such as allowing creators to post links to external websites. (Snapchat finally launched a similar feature earlier this month.) “We’re making millions — 10 percent of our ad deals touch it in some way,” Bryan Goldberg, the founder of Bustle, told Digiday. You can check out the story here.
For all its recent struggles, Snapchat does have some good news to report: geofilter use has been growing rapidly. As TechCrunch reports, Snapchat geofilters – which allow users to create custom photo and video overlays tied to nearby businesses or landmarks – have flourished thanks in large part to partnerships with Foursquare and Factual. Snapchat has used location data from those companies to make geofilters available far and wide, even in small towns. Snap Inc. told TechCrunch that, every minute, geofilters are now viewed over 1.5 million times by message and Story viewers. That amounts to 2.16 billion views every day. Back in February, when Snap filed for its IPO, the number was about one billion.
ESPN has a new digital advertising chief. Travis Howe will now serve as SVP of Digital Ad Product Sales and Strategy. He’d previously served as EVP and GM of Global Platform Solutions at ad services company Mediaocean. At ESPN, Howe will report to Ed Erhardt, President of Global Sales and Marketing.
Signs abound that Pinterest is gunning to better compete in the social ad marketplace; just look at the tech giants they’re recruiting from. The company just hired Jon Alferness, a 13-year veteran of travel and shopping ad products at Google, to serve as Head of Ad products. And the company also hired Meredith Guerriero, Facebook’s Director of Health, Grocery and Politics to serve as Head of Partnerships for the East region. (Previously, Guerriero spent close to ten years working on Google’s ad products.) As previously reported by Recode, Pinterest has privately set a goal of $500 million in ad revenue for 2017.
UPCOMING DIGITAL PROGRAMMING
… for the week of Monday, July 17 , through Sunday, July 13
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include TV personality Vicki Gunvalson (Bravo’s The Real Housewives of Orange County), actor Harry Styles (Warner Bros. Pictures ‘Dunkirk’), and fitness guru Shaun T
– Acorn TV: Midsomer Murders premieres today, July 17
– Netflix: Aditi Mittal: Things They Wouldn’t Let Me Say, a new comedy special, debuts
– Netflix: Ari Shaffir: Double Negative, a new comedy special, debuts Tuesday, July 18
– Netflix: Last Chance U, a new sports documentary, debuts Friday, July 21
– Netflix: Ozark, a new original drama series starring Jason Bateman and Laura Linney, debuts Friday, July 21
– Netflix: The Worst Witch, a new family/fantasy series, debuts Friday, July 21
– Amazon: Season 2 of animated family series Niko and the Sword of Light debuts Friday, July 21
Our Last Trivia Question: Actor/comedian Marc Maron has a role in which recently-premiered Netflix series? Answer: GLOW. Kudos to Len Appel-Branded Entertainment Network/NY, Andy Pittman-TAMU/TX, Dan Quitério-Understood/NY, Maureen Pearce-Charter Communications/NY, Louis Lewow-Lewow Media Group/GA, Scott Matthew Willence-ITN Networks/NY, Sheena Das-Disney Media/NY, Lauren Weeks-Viacom/NY, Fawn Sullivan-Chief Media/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Tom Moore-Kalt Productions/CA, Bill Graff-BeIN Sports/FL, Aaron Paquette-Screen Engine/ASI/TX, and David Korduner-DGA/CA
Follow-up: GLOW star Alison Brie also has a role on a different Netflix series. Which one? (Email [email protected] with your answer and be sure to include your name, company, city and state.)