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07/22/19: Cynopsis Media Tech Update

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  Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, July 22, 2019 and this is your first Media Tech Update. Join us every Monday morning!  Anti-piracy company Vobile Group announced an agreement to acquire the RightsID and ChannelID assets from ZEFR, the contextual targeting platform for brands. The acquisition allows Vobile to build […]

07/15/19: Cynopsis Media Tech Update

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  Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, July 15, 2019 and this is your first Media Tech Update. Join us every Monday morning!  Nielsen is launching the Nielsen Podcast Listener Buying Power Service through its Nielsen Scarborough division, with iHeartMedia, Cadence13, Midroll, Westwood One and cabana as charter clients. The new service will […]

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06/24/19: Cynopsis Media Tech Update

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A CYNOPSIS MESSAGE FROM VIDEA It’s way past Groundhog Day… (Or is it?)   If you forecast ratings day after day, your routine may feel like an endless time loop, doomed to Repeat & Repeat & Repeat & Repeat & Repeat.   Videa just closed the loop. Get more efficient, proven, data-driven forecasts.

05/20/19: Cynopsis Media Tech Update

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Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, May 20, 2019 and this is your first Media Tech Update. Join us every Monday morning! AT&T’s advanced advertising analytics unit, Xandr, announced it has formed Community, a marketplace including content from AT&T’s WarnerMedia, Vice, Hearst Magazines, Newsy, Philo, Tubi and Xumo. “After only […]

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