08/05/19: Cynopsis Media Tech Update

 

Cynopsis MEDIA TECH UPDATE
Good morning. It’s Monday, August 5, 2019 and this is your first Media Tech Update. Join us every Monday morning!
 

Data commercialization platform and marketplace Narrative struck a strategic relationship with Inscape, provider of smart TV viewing data, to integrate Inscape’s ACR-generated, glass level insights from more than 11 million smart TVs into Narrative’s raw data marketplace. “For the data economy to have less friction, marketers and publishers need to operationalize their data strategies as efficiently as possible, without giving up strategic control,” said Founder and CEO of Narrative Nick Jordan. “By integrating Inscape’s Smart TV data, we are rounding out our full spectrum data marketplace and giving marketers access to more precise data sets.”
 
The IAB Tech Lab introduced two new technical specifications aimed at increasing trust of the supply chain, on the supply-side of real-time bidding and programmatic buying. Sellers.json enables buyers to verify the entities who are either direct sellers of, or intermediaries in the selected digital advertising opportunity for purchase; and OpenRTB SupplyChain object allows buyers to see all parties who are selling or reselling a given bid request.  
 
As part of Amazon’s expansion of services to connected TV devices, all APS-integrated CTV apps can now execute such deals with advertisers and agencies using Amazon’s advanced TV PMP service and the demand-side platforms Amazon DSP, dataxu TouchPoint, and The Trade Desk. The aim is to allow media buyers to maximize reach, avoid repeat ads and ensure fee transparency.
 
A CYNOPSIS MESSAGE
The emergence of ‘audience graph’ within the OTT space (similar to what FB relies on or what’s in existence on the Data Management side) will be the single most impactful enhancement to audience measurement. 
 
Albert Thompson – Walton Isaacson
(Featured speaker at That Big TV Conference on Sept. 9 – 10 in NYC)
 
Sponsors: Gamut – Sinclair – NY Interconnect – FriendMTS – iSpot.tv – NCC Media – TV Time – Tubi – a4 – Simpli.fi – TVsquared
 

MobiTV and Amino Communications are combining the MobiTV Connect app-based TV platform solution with the AminoOS Enable operating system to give operators new options for expanding their video services using existing devices. “By enabling operators to offer exciting next generation services such as MobiTV with a relatively modest additional investment, we’re extending the life of installed devices: a highly significant CAPEX benefit,” said Amino CEO Donald McGarva.
 
Creative platform VidMob announced the global expansion of the company and its technology solution, the Agile Creative Studio, with the opening of two new offices: Dublin, Ireland and São Paulo, Brazil. The former will serve as VidMob’s new EMEA headquarters, supporting campaigns for various Fortune 500 companies and direct to consumer brands. The São Paulo office will manage work and relationships with brands and agencies across Latin America. 
 
The CW is adding a live, ad-supported linear extension of its digital network CW Seed, and PeopleTV is signed on launch content partner. CW Seed Live will debut in late fall  via CWSeed.com and the CW Seed app, available via Roku, Apple TV, Fire TV, iOS, Android, Xbox, Chromecast and Android TV. CW Seed originally launched six years ago.
 
Although Apple bested Wall Street estimates for its Q3 earnings and revenue, iPhone sales came in lower than expected for the quarter. Earnings hit $2.18 a share, though profit was down from $2.34 during the same quarter a year ago. Total revenue came in at $53.8 billion, topping the projected $53.4 billion and ahead of the $53.3 million in the year-ago period. Revenue from the iPhone, which accounts for approximately half of the company’s sales, was $26 billion, short of the estimate for $26.5 billion. The Cupertino company’s share price ticked up 3 percent yesterday, after Apple projected a strong fourth quarter that will include the introduction of a new iPhone in September.
 
Spotify added 8 million subscribers in 2Q19, below a projected 8.5 million, but boasted of 232 million monthly active users, up from 217 million in the first quarter. Average revenue per user was down 1%, thanks in part to a biannual campaign offering customers the service for $1.
 
As the streaming media market matures and approaches saturation, sales increasingly come at another vendor’s expense, according to a report from Parks Associates, “360 Deep Dive: Adoption and Use of Connected Video Devices.” And that necessitates a shift from hardware sales to advertising revenue, says the study. “Video-quality features are the most important factors when consumers buy a connected video device, although Roku and Amazon have certainly benefited among streaming media players by having broad product portfolios that include lower price points,” said Senior Analyst Kristen Hanich.
 
Cord-cutting has become “freaking ugly,” in the words of Michael Nathanson in a report from MoffettNathanson on media companies. Based on quarterly numbers, the rate of traditional cord-cutting will reach 5.5% in 2019, the worst it has ever been, said Nathanson, who continued, “Even adding back virtual MVPD subscribers, the drop will be 2.7%, a new low.” On the other hand, over the last five years the length of time each viewer spends on a network has increased, from 28.1 minutes to 32.2 minutes for broadcast, and from 20.4 minutes to 23.7 minutes (likely because the people who have not cut the cord are the most devoted TV viewers). Nets that have grown both in reach and length of tune include INSP, Motor Trend, Discovery En Espanol and Discovery Family, noted the report.
 
Viamedia announced the launch of QTT, a patent pending technology aimed at growing cable TV ad dollars by tapping into the programmatic digital advertising marketplace.  In market trials this summer, QTT enables digital supply side platforms and their demand side platform partners to dynamically access linear cable TV inventory in real time. QTT’s breakthrough is converting a standard SCTE 35 cue tone into an IAB-compliant VAST ad request infused with rich content and audience metadata for segmentation and targeting.  
 
Google has been testing new app Google Play Pass, a subscription bundle that gives users access to premium apps for one monthly price. It promises users “all play, no interruptions,” according to a promotional graphic discovered by Android Police. While a Google spokesperson confirmed the company is testing the subscription, no further information was revealed. The app costs $4.99 per month and offers access to “hundreds of premium apps and games without ads, download fees or in-app purchases.”
 
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Check out more jobs in Cynopsis Classifieds »
Job of the day
BUSINESS ANALYST, INT’L & DIGITAL SOLUTIONS >> 
A+E
NY
Analyze existing business processes & systems functionality; propose new or updated solutions to changing business needs; be an active member of Technology Team. 5+ yrs exp working w/applications & technology solutions that are vendor supported, strong analytical skills, project mgmt exp, detailed oriented, strong communication skills, exp w/HTML, CSS or WordPress preferred. 
Apply 
HERE


DIRECTOR, BUSINESS STRATEGY >>
FX/LA:
 Work cross-functionally w/FX leadership team, while also being resp for creating models, performing analyses around talent term deals, orig prgrmng costs, back-end profit participations, ancillary rev streams, content windowing & AdHoc projects. 5+ yrs relevant exp. MBA req’d. Full info HERE  (8/17)
 
BUSINESS ANALYST, INT’L & DIGITAL SOLUTIONS >> 
A+E/NY: 
Analyze existing business processes & systems functionality; propose new or updated solutions to changing business needs; be an active member of Technology Team. 5+ yrs exp working w/applications & technology solutions that are vendor supported, strong analytical skills, project mgmt exp, detailed oriented, strong communication skills, exp w/HTML, CSS or WordPress preferred. Apply HERE (8/17)


Sales Planner, Direct Response >>
Hallmark/NYC: 
This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. Apply HERE (8/16)


DIRECTOR of SALES, USA >>
NHNZ: Generate and maximize sales for NHNZ in the USA through proactive, business orientated, results driven client management. Self-starter with a clear creative vision and an understanding of all things TV. Full info HERE (8/15)

DIRECTOR, PRICING & PLANNING >>
Fuse Media/NYC:
 Play a critical role in the design, development, planning & execution of our comprehensive product & services pricing strategy. 10+ yrs ad sales exp w/strong understanding of pricing a variety of inventory, within the NY mktt (Nati’l Broadcast/Cable ntwrk) Full info HERE (8/15)

SALES ASSISTANT >>
REELZ/NY: Responsible for providing service to clients on a daily basis, maintaining sales orders and supporting Account Executives and the Management team. BA/BS & Wide Orbit experience preferred. Full info/apply HERE (8/15)

DIRECTOR OF TEAM SALES >>
Momentous/Remote: Responsible for building relationships with professional teams, colleges and universities, coaches, trainers and dietitians to sell our products on a long-term basis. 3+ yrs of team sales exp, preferably in food or supplements. Full info/apply 
HERE (8/15)

AD SALES ANALYST >>
Discovery Inc/NYC:
 seeking numbers whiz to learn & leverage rsrch resources to provide data-driven intel for ad sales/mkting initiatives on media rsrch team. Utilize data systems & translate info into digestible presentations. 1-2 yrs media exp. Full info HERE (8/15)

CORPORATE COMMUNICATIONS COORDINATOR >>
BECK Media/Santa Monica CA:
 Seeking a team member with 2-4 years of corporate communications experience, strong writing chops, deep interest in the business of sports and sponsorship/ strategic partnership experience. For more information apply here (8/15)


MANAGER, AD SALES INSIGHTS, PRIMARY, TARGETING & ATTRIBUTION RESEARCH >> 
Turner Sports/NYC: 
Run custom primary research projects for Turner Sports Ad Sales, including ad effectiveness, ROI studies, audience targeting and attribution, from design to final presentation of results to both internal and external clients. Full info/apply 
HERE (8/13)

 
MGR, CAMPAIGN REPORTING & ANALYSIS >>
Viacom/NYC: Resp for media campaign reporting, data aggregation & analysis for performance mktg initiatives. 3-5 yrs exp digital mktg & analytics role on either in-house/client side or at a media or dig. agency w/exp in programmatic & social measurement. Full info 
HERE (8/13)
 
MGR, MULTI-PLATFORM MEASURMENT & ANALYTICS >>
Viacom/NYC: 
Develop/produce regular & ad-hoc reporting, providing various corp  stakeholders w/an understanding of how Viacom’s brand portfolio is consumed by distributor and platform.3-5 yrs of exp in TV /video audience research. Full info 
HERE (8/13)
 

DIGITAL STRATEGIST >>
Octagon/Stamford CT: 
Resp for developing and executing investment recommendations for our clients and generating social and digital first marketing campaigns and strategies tailored to specific business objectives. BA deg related field or min 3+ yrs exp in digital/social strategy. Full info HERE (8/12)


EXECUTIVE PRODUCER, MORNINGS WITH MARIA
 
>>
Fox Business Network/NYC: 
Responsible for overseeing content for a three-hour morning cable television news program. 8+ years’ experience producing at a local station or News network, Full info HERE (8/12)
 
DIRECTOR, AD SALES >>
The Weather Channel and Entertainment Studios/Chicago: 
responsible for generating ad revenue for the Midwest and Detroit Region and achieving target goals. Serve as primary lead with Midwestern Region agency and client relationships. 10 yrs of relevant exp with demonstrated achievements. Full info HERE (8/12)


VP, BRAND MARKETING >> 
POINTS BET/Jersey City NJ: Join a growing & fact-paced team in need of VP w/huge hunger & passion for sports knowledge to create, implement, and innovate impactful brand campaigns across advertising, content, PR & more. 7-10 years of consumer brand marketing, sports exp  a huge +   Full info HERE (8/7)

MGR, CORPORATE RESEARCH & ANALYTICS >>
Viacom/NYC:
 Responsible for audience analysis of media consumption for Viacom TV networks & competition at the corporate level. Deep interest in entertainment, TV & the media business. 5+ yrs exp with Nielsen audience analytics. Full info HERE (8/8)

SPECIALIST, AFFILIATE SALES & MARKETING >> 
MLB/Secaucus, NJ:
 Knowledge & passion for baseball and hockey, as well as the media industry a must. Support the affiliate sales dept thru variety of mktg & acct mngmnt tasks. 2-4 yrs exp in TV, advertising, affiliate sales or production industries are preferred. Full info/apply HERE (8/8)

VP, UNSCRIPTED DEVELOPMENT >>
Brian Graden Media (BGM)/Hollywood CA: Lead team’s ideation of program concepts, w/boundless enthusiasm for their own ideas, as well as others. Create sales strategies. Exp w/successful track record at production company/studio in a development role actively selling shows. Full info HERE (8/8)

MGR, AD SALES PARTNERSHIPS >>
A+E Networks/NY:
 Manage the departmental activities for monetizing network content & assets to drive national ad sales revenue for A+E Networks, Lead 360 ideation & response on all RFPs under assigned categories, including meeting w/ account executives, advising on pitch strategy & leading brainstorms w/ internal resources. Full info HERE (8/8)

COORDINATOR & MGR AD SALES MARKETING (LA) & MGR, INTEGRATED AD SALES MARKETING (NY ) >>
Discovery Inc/LA & NYC:
 Strategic visionaries to help dvlpmnt & execution of cross-pltfrm mrkting prgrms for studio & ent ad sales sponsorships for Food, HGTV and Discovery networks. Collaborate w/sales/internal teams to dvlp multi-pltfrm RFP responses. APPLY (8/7)

SALES ACCOUNT EXECUTIVE>>
XUMO/NYC:
 Resp for growing adv revenue from an assigned list of ad agencies & regional territories. Dvlp sales strategy & strategic plan for generating ad sales for the roster of nat’l clients within your assigned list.  5+yrs National TV or Digital, programmatic, ad sales exp. Full info HERE (8/7)

SALES ACCOUNT EXECUTIVE>>
XUMO/LA:
 Resp for growing adv revenue from an assigned list of ad agencies & regional territories. Dvlp sales strategy & strategic plan for generating ad sales for the roster of nat’l clients within your assigned list.  5+yrs National TV or Digital, programmatic, ad sales exp. Full info HERE (8/7)

SALES ACCOUNT EXECUTIVE>>
XUMO/Chicago:
 Resp for growing adv revenue from an assigned list of ad agencies & regional territories. Dvlp sales strategy & strategic plan for generating ad sales for the roster of nat’l clients within your assigned list. 5+ yrs National TV or Digital, programmatic, ad sales exp. Full info HERE (8/7)


AD SALES- SALES PLANNER
>>
Crown Media Family Networks/NY:
 This position is responsible for PROVIDING SUPPORT TO THE Ad Sales team by working with Account Executives to service clients on a daily basis. BA/BS req & Min 2 yrs exp. Apply HERE (8/6)

AD SALES- ASSOCIATE ACCOUNT EXECUTIVE, DIRECT RESPONSE>>
Crown Media Family Networks/NY:
 This position is responsible for negotiating the sale of short-form commercial inventory to Direct Response advertisers for. BA/BS req & Min 2 yrs exp. Apply HERE (8/6)


SALES RESEARCH DIRECTOR
>>
ION MEDIA/NYC: Oversee the Sales Research team and arm the Sales group with network performance metrics, competitive advantages & thoughtful research stories. 7-10 yrs of Sales Rsrch exp within the media industry. Exp w/Nielsen systems & other research tools (Nielsen, MRI, iSpot, etc.) Full info HERE (8/6)

DIRECT RESPONSE, VP>>
ION MEDIA/NYC: 
Oversee/mng all aspects of the Direct Response (DR) business for ION Television. A deep knwldg of DR Market. 15+ yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Strong negotiation skills. Full info HERE (8/6)
 

 

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