07/15/19: Cynopsis Media Tech Update


Good morning. It’s Monday, July 15, 2019 and this is your first Media Tech Update. Join us every Monday morning!

Nielsen is launching the Nielsen Podcast Listener Buying Power Service through its Nielsen Scarborough division, with iHeartMedia, Cadence13, Midroll, Westwood One and cabana as charter clients. The new service will provide podcasters and brands with insights that match listeners by genre with their buying habits. The service has an effective sample of nearly 30,000 respondents and uses targeted questions on more than 12 podcast genres, more than 2,000 retail/plan-to-buy categories and hundreds of advertisers. The reports will be generated via web-based software and will be released twice a year.
Content logistics company MAZ announced a new partnership with Flowplayer, an online video platform designed for publishers. MAZ will offer clients access to Flowplayer’s video player, while Flowplayer’s users will have access to the distribution channels provided by MAZ. “With this partnership, video creators and publishers can get more reach from each piece of content,” ssys CMO Wayne Congar. “They can upload once with Flowplayer and distribute everywhere with MAZ.”
Google made real-time triggers available in Display & Video 360 to all advertisers on Wednesday. The automated tool allows advertisers to target display and video messages in response to live-TV or real-world events like baseball and soccer games. Marketers can set predefined triggers across devices that run simultaneously as moments occur. In addition, they can use Programmatic Guaranteed deals to secure a variety of connected TV sports inventory to build a stronger connection with fans.
To spur growth, TikTok is offering users the chance to collect points they can redeem for rewards like Starbucks, Uber and Walmart gift cards. They earn points in return for inviting friends to the app. It’s not the company’s only effort to drive downloads – in addition to the rewards offer, TikTok has spent heavily on advertising, nearly $1 billion this year, according to the Wall Street Journal.
TiVo has renewed its agreement with Canada’s Shaw Communications, in a deal that expanded Shaw’s Rovi patent portfolio IP license deal to also cover the TiVo patent portfolio. “We’re happy to renew our agreements with TiVo, which reinforces our commitment to providing advanced entertainment offerings to our customers across Canada,” said Jay Mehr, president of Shaw Communications.
Instagram is battling online bullies with two new features. In the first, artificial intelligence will be used to flag comments that “might be considered offensive,” giving users a chance to undo a nasty comment before it posts. The second will allow people to restrict users looking at their account, without resorting to
blocking. “We’ve heard from young people in our community that they’re reluctant to block, unfollow or report their bully because it could escalate the situation,” said Instagram head Adam Mosseri
President Trump cannot block Twitter users. This according to a ruling yesterday by a federal appeals court, which found the action would violate the First Amendment rights of users. In a 3-0 decision, the 2nd US Circuit Court of Appeals in Manhattan determined the Constitution does not permit Trump to limit access to his account. In response, the Department of Justice Department called the ruling “fundamentally misconceived.” Seven Twitter users filed the original lawsuit via the The Knight First Amendment Institute after Trump blocked them from his account in 2017. 
XITE’s music video experience is now available on Roku devices in the US. XITE gives viewers access to music videos available through major and indie music labels, and the option to choose from curated channels.


The ability to deliver relevant ads to the right consumers makes AVOD an increasingly attractive business model – evidenced by Viacom’s $340M purchase of AVOD platform Pluto TV. Advanced advertising is enabling brands to get messages in front of engaged consumers, but it’s a fast-evolving landscape with unexpected risks & rewards.

Sponsors: Sinclair – NY Interconnect – iSpot.tv – Friend MTS – NCC Media – Simpli.fi – TV Time – Tubi

Facebook announced changes to help users get more information about ads they’re seeing on the platform. Updates will allow users to see more “detailed targeting,” including interests or categories that cause you to see an ad. It will also be “clearer” where the information used to target users is coming from.
The Federal Trade Commission on Friday voted to fine Facebook close to $5 billion for violations of its consumer-privacy rules, which amounts to the biggest privacy-related fine in the agency’s history. That figure represents less than Facebook reported in net profit ($5.43 billion) for Q1 2019 alone, and Facebook brass in reporting Q1 results had told investors it expected it would have to pay as much as $5 billion as a result of the FTC probe.
Facebook will generate $67 billion in ad revenue this year, notes Nicole Fung, Product Manager, Polar, in a new report – and it’s not just about targeting. Fung suggests the reason advertising on Facebook is so effective comes down to the creative. “Advertisers believe that Facebook works due to targeting and targeting alone,” says the report. “We think there is more to the story.”
Creatives on Facebook are better than ever, says Polar, with 11 different creative ad formats, including video, carousel and Stories. Brands and users can turn phones into image ads, with the option to add a caption, which is ideal for increasing brand awareness. Polar also notes brands can upload a video and transform in into an ad, and link to outbound pages directly from the social post. The average user on Facebook clicks on 10+ ads a month, and 78% of American consumers discover retail products to buy on the platform. “We believe this impressive engagement is in large part due to the creative brands feature on Facebook,” says Polar. 
YouTube at last week’s VidCon conference trotted out enhancements to the ways content creators can generate revenue on the platform. Among them: enhanced channel memberships, through which creators can set up to five different price points for memberships, each level carrying different incentives; expanded Merch Shelf partners, including Crowdmade, DFTBA, Fanjoy and Rooster Teeth; Super Stickers, which enable fans to purchase animated stickers during live streams and premieres; new feature Learning Playlists, which enable educational video creators to divide videos into chapters; and fundraising tool YouTube Giving.
Children’s advocates are pushing the Federal Trade Commission to force Google to remove kids’ content from YouTube.  “It is crucial that any proposed consent decree with YouTube or Google require the structural separation of the child-directed channels and videos, substantial civil penalties, and other relief,” said lawyers for the Center for Digital Democracy and Campaign for a Commercial-Free Childhood in a letter to the FTC. “It is unclear whether a child-directed channel on YouTube can prevent the collection of personal information from their viewers and subscribers,” the groups write. “It appears that by using advanced settings, a channel can opt to disable interest-based advertising…But it is not clear whether turning off interest-based advertising actually stops the data collection and tracking of the child via Google’s GMP [Google Marketing Platform] system.”
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Check out more jobs in Cynopsis Classifieds »
Job of the day
lead NBCU dev and curated leadership events and strat presence at media industry conf and events. In addition, work closely with Mktg and Ad Sls grps to craft an annual strat to deliver NBCU Ad Sales priority messaging. 7-10 yrs exp dev and executing events, presentations, spons, creative and promotions. 
Full info HERE

 Oversee and maintain all sales plans from conception to completion. Starting with proposals, through revisions that include pricing changes, cancellation to campaign reports. 2+ years of experience in a media company, or advertising agency preferred. Full info HERE. (7/22)

NY Production Company: Growing production co is seeking a passionate self-starter and idea generator. This position will play a pivotal role in idea generation, treatments, casting, sizzle/pres creation, and pitch process. Min 3 yrs dev exp, plus excellent understanding of dev workflow on both prodco and network sides. Full info HERE (7/21)

NBCUniversal/NY: lead NBCU dev and curated leadership events and strat presence at media industry conf and events. In addition, work closely with Mktg and Ad Sls grps to craft an annual strat to deliver NBCU Ad Sales priority messaging. 7-10 yrs exp dev and executing events, presentations, spons, creative and promotions. Full info HERE (7/21)

NBCUniversal/NY: This strategic product role will be responsible for managing the full lifecycle of ad products for the new direct-to-consumer streaming service. Min of 7 yrs of ad product management experience, plus 3 yrs of managing a team in a matrixed organization. Full into HERE (7/21)

A+E NETWORKS/NY: This position is focused on driving new media technologies & workflows and opt existing processes for the International division, global ptnrs & clients. BA/BS in a Prod, Media, or IT related field plus 3-5 yrs exp at a broadcast or digital media company in an ops or tech focused role. Full info HERE (7/21)

NICKELODEON/NY: This position leads and manages all research projects that support the preschool prod and dev teams. Bachelor’s degree required. Min of 8 yrs exp in consumer/market research with a high quality custom market research supplier, ad agency or corp. Full info HERE (7/21)

DISCOVERY/NYC: Responsible for leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. 3-5 yrs relevant business exp @ media co, ad agency, mkt rerch firm or equivalent. Full info HERE (7/17)

DISCOVERY/NYC: Dvlp mkt-level insights incl mkt trends, consumer behavior & competitive dynamics, with a focus on identifying growth levers. Min 2-3+ years of research and data experience in TV/media rsrch @ media brand, TV ntwrk or agency. Full info HERE (7/17)

GSN/SANTA MONICA, CA: 3+ yrs. w/prod exp. Communicate, create, maintain, distribute, track prod docs/calendars/show binders/files/budgets/contracts etc. Liaison between internal teams and payroll/line producers to ensure proper paperwork is being handled. Confirm all program deliverables. Full info HERE (7/20)

CROWN MEDIA/NY: This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. Full info HERE (7/20)

POKER CENTRAL & ESTARS/SAN FRANCISCO, CA: Reports to Ad Sls Team and CDO.  Respon for proposal creation, billing, manage inventory avails, etc. 1-3+ yrs experience in media sls/buying and willing to travel, work OT and wknds. Full info HERE (7/20)

INSP/Charlotte, NC: key point person to lead all strategy & content efforts in support of insp.com, the network’s digital properties and all social media platform dvlpmnt. 10+ yrs  digital & social content creation & strategy exp within ent & media sector incl mngng/mentoring a staff. Full info HERE (7/19)

STAMFORD, CT: Oversee daily website, app and dig inits and content including video, photos, promo items, sales, mktg, soc media and PR. Min of 2+yrs exp in online, dig or mktg/post prod. Mktg exp in ent/media pref. Able to work OT and wkds. Full info HERE (7/19)

VIACOM/NY: position supports the Ad Sales Solutions team, using primary and synd research tools/methods. Must have a solid understanding of the current media landscape, with an ability to identify trends, draw valid conclusions, make insightful rec and create dynamic presentations. Full info HERE (7/19)

NICKELODEON LIVE ACTION/NYC: Temp position from August – Jan. Candidate resp for project management of all marketing & creative promotion for the live action properties on Nickelodeon Network. 5-7 yrs proj mngmnt exp + Excellent understanding of production methodologies. Full info HERE (7/16)
UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 1-2 yrs cable or related exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (7/16)


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