| A CYNOPSIS MESSAGE |
CYNOPSIS TOP WOMEN IN MEDIA AWARDS GALA
September 9 | 5:45PM – 8PM | Tribeca Rooftop, NYC
Cynopsis is celebrating the 2019 Top Women in Media — the outstanding women across every facet of the media industry — TV, digital/tech, esports, sports, marketing and more. From corporate visionaries to rising stars, they are making bold decisions and driving their businesses forward and they deserve their moment in the spotlight.
Join us September 9th in NYC!
SEE THE LIST OF HONOREES REGISTER BEFORE AUGUST 9
Platinum Sponsor: Turnkey Search
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ADVERTISING
Horizon Media is the first media agency to subscribe to Nielsen Advanced Audience, announced the measurement company. The suite of technology solutions (forecasting and posting) is aimed at unifying the planning, activation and measurement of audiences beyond age and gender. “For many years we have been believers of the importance of advanced audiences and have heavily invested time and resources to provide our clients a more holistic view of their total consumers,” said Michele Donati, SVP, Managing Director of WHERE, Horizon Media. “This agreement is an evolution of our commitment to advertiser-defined audiences.”
Videa, an online marketplace for automated TV advertising, launched two new features for its platform: a forecasted ratings tool, and the ability to avail a full market regardless of the sell side’s access to Videa’s platform. “One of the most laborious and data-intensive processes for researchers and analysts is forecasting ratings,” said Shereta Williams, president, Videa. “When they are inaccurate, increased makegoods and more under-delivered spots can result…We’re making analysts more productive, giving them the information they need efficiently and most importantly, without sacrificing accuracy.” Another pain point is the ability to avail a full market, notes Mary Barnas, VP of platform adoption at Videa: “That’s why we’ve created this feature for the Videa platform that will give media buyers the ability to avail full markets without the need for the station they’re buying from to be associated with Videa.”
Premium Media 360, the advertising data automation company offering pre-flight and in-flight campaign validation solutions for local broadcast, is partnering with Mediaocean, the foundational software provider for the advertising world. The collaboration is aimed at making media agencies’ local activation teams more efficient by automating the identification of campaign transaction errors and facilitating resolution, before the station invoice is created.
Influencer marketing platform AspireIQ released Brand Access Manager, a solution to empower brands to turn branded content into paid advertisements on Facebook and Instagram. Brand Access Manger is complementary to tools like Instagram’s recently announced Branded Content Ads and is intended to build on top of these features, giving brands more options for partnering with influencers and creators to leverage original content as part of their paid social effort.
Vistar Media announced a partnership with GroupM and Kinetic as a preferred platform for digital outdoor media investment in the UK, delivering technology for data-driven campaigns. GroupM and Kinetic, a planner and digital innovator of OOH advertising, will be utilizing Vistar Media’s technology to deliver campaign execution capabilities which enable real-time decisioning. GroupM will be using Vistar’s demand-side platform (DSP) to purchase digital outdoor media programmatically. “With the rapid digitisation of assets, advancements in automation and shift to digital spend, the UK OOH market is primed for the next phase of growth, fueled by programmatic technology,” said Dominic Dunne, Managing Director, EMEA, Vistar Media.
Comparing year-over-year native advertising statistics from 1Q18 to 1Q19, MediaRadar found that 34% of companies running native ads in 1Q18 also did so in 1Q19. However, of the top 30 native advertisers from the quarter in 2018, all but one ran native ads in Q1 of 2019. The majority of advertisers who dropped off were smaller brands that use the format sparingly. The top three buyers of native ads in 2019 were Progressive, HomeServe and LendingTree. Looking at how the ads were being placed, “Our study found that the percentage of companies placing native ads programmatically is increasing,” said MediaRadar CEO Todd Krizelman. “In fact, 76% of native advertisers placed native ads programmatically in Q1 of 2019. In comparison, just 62% did so in Q1 of 2018.”
SOCIAL MEDIA
Second quarter results for Facebook, posted after close of trading on Wednesday, beat Wall Street expectations, with earnings per share hitting $1.99, versus a forecast of $1.88, and total revenue of $16.6 billion, up 28% over the previous year. The news came after the social media giant was hit with a record $5 billion fine as part of a settlement with the Federal Trade Commission over its privacy policies. The FTC also mandated that Facebook create an independent privacy committee on its board of directors to remove “infettered control” by CEO Mark Zuckerberg. In separate action on Wednesday, the Securities and Exchange Commission announced it is charging Facebook with making misleading disclosures about the risk of misused user data. Facebook will pay $100 million to settle the charges, an SEC record.
Snapchat parent Snap Inc. also bested Wall Street’s Q2 forecasts, reporting a loss of 6 cents a share and revenue of $388 million. The company’s revenue estimate was for a shade less than $360 million. Snap reported it added 13 million daily active users during the second quarter, reaching 203 million—the biggest gain for the company since Q2 2016. Snap shares closed at $17.58 on Wednesday, the first time they topped the IPO price of $17 in over a year.
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SPECIALIST, AFFILIATE SALES & MARKETING >>
MLB
Secaucus, NJ
Knowledge & passion for baseball and hockey, as well as the media industry a must. Support the affiliate sales dept thru variety of mktg & acct mngmnt tasks. 2-4 yrs exp in TV, advertising, affiliate sales or production industries are preferred.
Full info/apply HERE
DIGITAL STRATEGIST >>
Octagon/Stamford CT: Resp for developing and executing investment recommendations for our clients and generating social and digital first marketing campaigns and strategies tailored to specific business objectives. BA deg related field or min 3+ yrs exp in digital/social strategy. Full info HERE (8/12)
EXECUTIVE PRODUCER, MORNINGS WITH MARIA >>
Fox Business Network/NYC: Responsible for overseeing content for a three-hour morning cable television news program. 8+ years’ experience producing at a local station or News network, Full info HERE (8/12)
DIRECTOR, AD SALES >>
The Weather Channel and Entertainment Studios/Chicago: responsible for generating ad revenue for the Midwest and Detroit Region and achieving target goals. Serve as primary lead with Midwestern Region agency and client relationships. 10 yrs of relevant exp with demonstrated achievements. Full info HERE (8/12)
VP, BRAND MARKETING >>
POINTS BET/Jersey City NJ: Join a growing & fact-paced team in need of VP w/huge hunger & passion for sports knowledge to create, implement, and innovate impactful brand campaigns across advertising, content, PR & more. 7-10 years of consumer brand marketing, sports exp a huge + Full info HERE (8/7)
MGR, CORPORATE RESEARCH & ANALYTICS >>
Viacom/NYC: Responsible for audience analysis of media consumption for Viacom TV networks & competition at the corporate level. Deep interest in entertainment, TV & the media business. 5+ yrs exp with Nielsen audience analytics. Full info HERE (8/8)
SPECIALIST, AFFILIATE SALES & MARKETING >>
MLB/Secaucus, NJ: Knowledge & passion for baseball and hockey, as well as the media industry a must. Support the affiliate sales dept thru variety of mktg & acct mngmnt tasks. 2-4 yrs exp in TV, advertising, affiliate sales or production industries are preferred. Full info/apply HERE (8/8)
VP, UNSCRIPTED DEVELOPMENT >>
Brian Graden Media (BGM)/Hollywood CA: Lead team’s ideation of program concepts, w/boundless enthusiasm for their own ideas, as well as others. Create sales strategies. Exp w/successful track record at production company/studio in a development role actively selling shows. Full info HERE (8/8)
MGR, AD SALES PARTNERSHIPS >>
A+E Networks/NY: Manage the departmental activities for monetizing network content & assets to drive national ad sales revenue for A+E Networks, Lead 360 ideation & response on all RFPs under assigned categories, including meeting w/ account executives, advising on pitch strategy & leading brainstorms w/ internal resources. Full info HERE (8/8)
COORDINATOR & MGR AD SALES MARKETING (LA) & MGR, INTEGRATED AD SALES MARKETING (NY) >>
Discovery Inc/LA & NYC: Strategic visionaries to help dvlpmnt & execution of cross-pltfrm mrkting prgrms for studio & ent ad sales sponsorships. Collaborate w/sales/internal teams to dvlp multi-pltfrm RFP responses & create compelling mrkting offerings. APPLY (8/7)
SALES ACCOUNT EXECUTIVE>>
XUMO/NYC: Resp for growing adv revenue from an assigned list of ad agencies & regional territories. Dvlp sales strategy & strategic plan for generating ad sales for the roster of nat’l clients within your assigned list. 5+yrs National TV or Digital, programmatic, ad sales exp. Full info HERE (8/7)
SALES ACCOUNT EXECUTIVE>>
XUMO/LA: Resp for growing adv revenue from an assigned list of ad agencies & regional territories. Dvlp sales strategy & strategic plan for generating ad sales for the roster of nat’l clients within your assigned list. 5+yrs National TV or Digital, programmatic, ad sales exp. Full info HERE (8/7)
SALES ACCOUNT EXECUTIVE>>
XUMO/Chicago: Resp for growing adv revenue from an assigned list of ad agencies & regional territories. Dvlp sales strategy & strategic plan for generating ad sales for the roster of nat’l clients within your assigned list. 5+ yrs National TV or Digital, programmatic, ad sales exp. Full info HERE (8/7)
MANAGER, AD SALES INSIGHTS, PRIMARY, TARGETING & ATTRIBUTION RESEARCH>>
Turner/NYC: Run custom primary research projects, including ad effectiveness, ROI studies, audience targeting and attribution, from design to final presentation of results to both internal and external clients. Full info HERE (9/6)
AD SALES- SALES PLANNER>>
Crown Media Family Networks/NY: This position is responsible for PROVIDING SUPPORT TO THE Ad Sales team by working with Account Executives to service clients on a daily basis. BA/BS req & Min 2 yrs exp. Apply HERE (8/6)
AD SALES- ASSOCIATE ACCOUNT EXECUTIVE, DIRECT RESPONSE>>
Crown Media Family Networks/NY: This position is responsible for negotiating the sale of short-form commercial inventory to Direct Response advertisers for. BA/BS req & Min 2 yrs exp. Apply HERE (8/6)
SALES RESEARCH DIRECTOR>>
ION MEDIA/NYC: Oversee the Sales Research team and arm the Sales group with network performance metrics, competitive advantages & thoughtful research stories. 7-10 yrs of Sales Rsrch exp within the media industry. Exp w/Nielsen systems & other research tools (Nielsen, MRI, iSpot, etc.) Full info HERE (8/6)
DIRECT RESPONSE, VP>>
ION MEDIA/NYC: Oversee/mng all aspects of the Direct Response (DR) business for ION Television. A deep knwldg of DR Market. 15+ yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Strong negotiation skills. Full info HERE (8/6)
ASSISTANT TO EXECUTIVE PRODUCER>>
The Steve Wilkos Show/NYC: Liaison between Executive Producer and prod staff regarding meetings, updates, and staffing. Min 1 yr prod exp or admin exp in TV setting pref’d. Self-starter w/ Advanced knowledge of Microsoft Office (Outlook, Word, PowerPoint, Excel). Full info HERE (8/2)
BOOKING PA>>
The Steve Wilkos Show/NYC: Book guests and multiple stories to appear on the show work w/guests who will appear on the show while they are in town for taping. Min 1 year of TV exp with a talk show, news or court program, or other relevant experience (including internships) or BA deg pref’d. Full info HERE (8/2)
TALENT RELATIONSHIP MGR>>
SCPR-KPCC/LA: Work across the organization to connect & engage talent w/all SCPR activities & its brands incl fundraising, live events, social media content creation & more. 4+ yrs talent mngmnt, talent relationships & booking & similar. Ability to multi-task w/high level of org in timely manner. Full info HERE (8/2)
VP SALES>>
The Design Network/NYC: Lead sales with brand partners, advertising agencies, and grow its revenues in OTT. Experience in working with Sr management to align sales strategies and soluti ons. Full info HERE (8/2)
SENIOR ANALYST, AD SALES RESEARCH>>
Discovery/NYC : Seeking rschr w/ strong knwldg of Nielsen data/reporting systems & exp leveraging variety of rsrch to provide data driven intelligence in support of ad sales/marketing for lifestyle brands. Provide data/insights incl audience profiles/trends & market/industry intelligence. 3-5 yrs exp req’d. Full info HERE (8/2)
SALES PLANNER>>
ION MEDIA/NY: Oversee and maintain all sales plans from conception to completion. Starting with proposals, through revisions that include pricing changes, cancellation to campaign reports. 2+ years of experience in a media company, or advertising agency preferred. Full info HERE (8/1)
MANAGER OF DEVELOPMENT>>
NY Production Company: Growing production co is seeking a passionate self-starter and idea generator. This position will play a pivotal role in idea generation, treatments, casting, sizzle/pres creation, and pitch process. Min 3 yrs dev exp, plus excellent understanding of dev workflow on both prodco and network sides. Full info HERE (8/1) DIR. TRADE MKTG>>
NBCUniversal/NY: lead NBCU dev and curated leadership events and strat presence at media industry conf and events. In addition, work closely with Mktg and Ad Sls grps to craft an annual strat to deliver NBCU Ad Sales priority messaging. 7-10 yrs exp dev and executing events, presentations, spons, creative and promotions. Full info HERE (8/1)
DIR. AD PRODUCT STRATEGY, DIRECT TO CONSUMER>>
NBCUniversal/NY: This strategic product role will be responsible for managing the full lifecycle of ad products for the new direct-to-consumer streaming service. Min of 7 yrs of ad product management experience, plus 3 yrs of managing a team in a matrixed organization. Full into HERE(7/31)
INT’L TECHNICAL OPS SUPERVISOR>>
A+E NETWORKS/NY: This position is focused on driving new media technologies & workflows and opt existing processes for the International division, global ptnrs & clients. BA/BS in a Prod, Media, or IT related field plus 3-5 yrs exp at a broadcast or digital media company in an ops or tech focused role. Full info HERE (7/31)
DIRECTOR, CONSUMER INSIGHTS>>
NICKELODEON/NY: This position leads and manages all research projects that support the preschool prod and dev teams. Bachelor’s degree required. Min of 8 yrs exp in consumer/market research with a high quality custom market research supplier, ad agency or corp. Full info HERE (7/31)
SR ANALYST – AD SALES RESEARCH>>
DISCOVERY/NYC : Responsible for leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. 3-5 yrs relevant business exp @ media co, ad agency, mkt rerch firm or equivalent. Full info HERE (7/30)
SR ANALYST, ADV & CONSUMER INSIGHTS>>
DISCOVERY/NYC : Dvlp mkt-level insights incl mkt trends, consumer behavior & competitive dynamics, with a focus on identifying growth levers. Min 2-3+ years of research and data experience in TV/media rsrch @ media brand, TV ntwrk or agency. Full info HERE (7/30)
SR COORD PRODUCTION>>
GSN/SANTA MONICA, CA: 3+ yrs. w/prod exp. Communicate, create, maintain, distribute, track prod docs/calendars/show binders/files/budgets/contracts etc. Liaison between internal teams and payroll/line producers to ensure proper paperwork is being handled. Confirm all program deliverables. Full info HERE (7/30) |
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