11/28/22: Cynopsis Media Tech Update
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11/21/22: Cynopsis Media Tech Update
Monday November 21, 2022 Mass resignations ensued after Twitter owner Elon Musk sent a letter last week to employees saying those who did not agree with his vision should quit by 5p on Thursday. “We will need to be extremely hardcore,” he wrote. “This will mean working long hours at high intensity.” Musk gave employees […]
11/14/22: Cynopsis Media Tech Update
Monday November 14, 2022 After the exits of Twitter’s chief information security officer, chief privacy officer and chief compliance officer, the Federal Trade Commission issued a warning to Twitter. “We are tracking recent developments at Twitter with deep concern,” said Douglas Farrar, the FTC’s director of public affairs, in statement. “No CEO or company is […]
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11/07/22: Cynopsis Media Tech Update
A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium “living room experience” […]
10/31/22: Cynopsis Media Tech Update
Monday October 31, 2022 Twitter will be forming a content moderation council with” widely diverse viewpoints,” tweeted Elon Musk after gaining control of the company. “No major content decisions or account reinstatements will happen before that council convenes.” The announcement came after Musk fired Twitter head Parag Agrawal, policy executive Vijaya Gadde, CFO Ned Segal […]
09/26/22: Cynopsis Media Tech Update
Monday September 26, 2022 YouTube has adjusted its YouTube Partner program to enable creators to make ad revenue on TikTok-like Shorts. In early 2023, creators will be able to apply for the program if they have 1000 subscribers and 10 million Shorts views over 90 days – and earn 45% of ad revenue from their […]
09/19/22: Cynopsis Media Tech Update
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING New Study: 2022 Priorities for CTV/OTT Advertising 84% of advertisers say the value of CTV/OTT is greater than, or equal to, primetime TV DOWNLOAD COMPLIMENTARY REPORT Premion is a 10x Industry Award Winner including 2022 Cynopsis Best […]
09/12/22: Cynopsis Media Tech Update
A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium “living room experience” […]
08/29/22: Cynopsis Media Tech Update
Monday August 29, 2022 Meta CEO Mark Zuckerberg said the company’s next VR headset, set to launch at Meta’s Connect conference in October, will focus on “social presence.” Speaking on the “Joe Rogan Experience” podcast, Zuckerberg shared that the new device will feature eye-tracking and face-tracking, so expressions will be replicated for a user’s avatar, […]
08/22/22: Cynopsis Media Tech Update
Monday August 22, 2022 Google outlined the “reasons to love” Android 13, including a new look and style that allows users to customize non-Google apps to match their phone’s wallpaper theme and colors; language settings that can be set on an app level; improved privacy controls; and the ability to copy text and media from […]
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The Key to Measurement? Think Differently
With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered...The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming
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What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists...
