08/21/23: Cynopsis Media Tech Update

A CYNOPSIS MESSAGE FROM PREMION

PREMION
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New: 2023 CTV/OTT Advertiser Perceptions Study
86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than,
or equal to, primetime TV, with 44% saying CTV/OTT is more valuable.
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Medias First Morning Read
Monday August 24, 2023

A post from Elon Musk said X users will no longer be able to block comments from unwanted followers. “Block is going to be deleted as a ‘feature’, except for DMs,” wrote Musk on Friday. The block function enables users to ensure that hateful content doesn’t show up in their posts, and to evade ads from specific brands or promoters. Concerned X users noted Apple and Google app-store guidelines require a system for blocking. “People are definitely freaking out because what they assume removing blocks means,” responded Christopher Stanley, head of security and engineering at X. “Most of what they assume is incorrect.” As for Musk? “Mayhem over nothing,” he posted.

Oh, Elon. X was caught throttling outbound links to news sites frequently attacked by Musk. Users were finding it took about five seconds to see pages from The New York Times, Facebook, Bluesky and Substack, according to tests conducted by The Washington Post, versus one second or less for unaffected sites. “While we don’t know the rationale behind the application of this time delay, we would be concerned by targeted pressure applied to any news organization for unclear reasons,” said a NY Times spokesperson, who said the paper had made “similar observations” of throttling.

Online gaming platform Roblox is being sued for allegedly acting as an illegal gambling ring that facilitates minors’ gambling. Parents in Northern California whose children lost money in the form of the platform’s internal currency on third-party gambling websites allege Roblox has illegally profited from minors’ gambling. “Children, who previously could not access the funds to participate in online gambling, now have, collectively, billions of Robux at their disposal,” said Rachel Colvin and Danielle Sass.

Add New York City to the places prohibiting TikTok on devices owned by the city. NYC officials said the app, owned by China’s ByteDance, poses “a security threat to the city’s technical networks.”

The medical and health information of over four Americans was stolen after hackers exploited a zero-day vulnerability in the MOVEit file transfer software systems operated by IBM. The Colorado Department of Health Care Policy and Financing confirmed on Friday that it had fallen victim to hackers.

Three-quarters of smart TV owners have made use of “non-TV” features on their TVs, according to Hub study, Evolution of the TV Set 2023. That’s an increase over Hub’s 2020 study, where two-thirds had experimented with at least one non-TV function. Age matters – 90% of those age 16-34 had used a non-TV feature whereas 55% of people aged 55-74 had done so. “Consumers are willing to embrace non-TV uses for their smart sets, and those who have done so are already satisfied,” said Hub. “This suggests that the idea of making smart TVs the ‘hub’ of home technology – media, smart home, or otherwise – is not a pipe dream. OEMs have the chance to increase engagement with consumers across content categories (and even beyond entertainment itself) and to assume a central role in how people manage technology on a daily basis.”

Microsoft is prohibiting anyone from reverse engineering or harvesting data from its AI software to train or improve other models. The change can be found in a new clause titled “AI Services” in Microsoft’s terms of service and does not apply to enterprise users.

Relo Metrics (Formerly GumGum Sports), the AI-powered sponsorship analytics platform, will be integrating VideoAmp’s viewership data into their platform. Video Amp’s dataset will power Relo Metrics’ ability to give sports rights holders, media companies, brands and agencies a real-time resource for measuring the value of on-camera sponsorships and brand exposure during a live event. Relo Metrics’ AI computer vision models detect and track logos visible to audiences during broadcast, streaming video, and in content shared via social media to determine the return on investment for each sponsor.

A CYNOPSIS MESSAGE FROM PREMION

PREMION
Premium CTV/OTT Advertising
BUILT WITH THE POWER OF LOCAL

New: 2023 CTV/OTT Advertiser Perceptions Study
86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than,
or equal to, primetime TV, with 44% saying CTV/OTT is more valuable.
DOWNLOAD COMPLIMENTARY REPORT

125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement
TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD

ADVERTISING

IAS introduced an end-to-end campaign activation process within Google’s campaign management system, Campaign Manager 360. The automation feature enables marketers to automatically create and launch campaigns and wrap tags within Campaign Manager 360, while incorporating IAS’s media quality measurement solutions. With this new integration, marketers are able to reduce workflow inconsistencies by accessing Campaign Manager 360 data in IAS Signal directly.

Advertising spend on CTV during a one-month span reached $1 billion in June, according to data from ad intelligence provider Vivvix. The data includes advertising dollars spent by advertisers across streaming platforms including Hulu, Peacock, Paramount+, Pluto, Discovery+, Max (formerly HBO Max), Tubi, Roku, and as of May of this year, Disney+. “This milestone validates the projections on CTV’s ascendency from experimental to a ‘table stakes’ medium,” said Andrew Feigenson, CEO of Vivvix. “It’s where viewers are increasingly spending their time, and in order to be competitive, brands must play ball on those fields, and understand what competitors are doing on these platforms. The data really informs brands where the white space is within the video journey as well. We noticed, for example, a dearth of pet brands advertising on Disney+ in June. That signals a real opportunity.”

Vistar Media, provider of programmatic technology for DOOH, announced the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” “The Accelerate certification program provides advertising practitioners with a comprehensive curriculum covering the fundamentals and benefits of DOOH advertising, as well as key innovations brought about by programmatic technology,” said Leslie Lee, SVP of Marketing at Vistar Media. “With interactive training, reviews of essential tools, valuable tips and best practices, participants gain the confidence and skills to manage programmatic DOOH campaigns, and to effectively plan for DOOH as part of omnichannel campaign strategies.”

Direct Digital Holdings has partnered with FreeWheel’s Beeswax to expand access to multicultural and general market CTV ad inventory. “We are humbled and thrilled to team up with a partner who not only understands this space, but also is minority owned,” said Tess O’Brien, VP, Head of Revenue, Beeswax. “We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV, while helping to provide Beeswax’s clients with an easier pathway to access multicultural content within the programmatic ecosystem.”

MEASUREMENT

There is a “clear and direct correlation” between attention and brand outcomes, according to a study that combines third-party attention with brand lift metrics. In Unveiling the Connection: Attention & Outcomes, from Teads and Lumen Research, attention measurement is found to be a catalyst for effective media spend while minimizing wastage. Results became more impactful with longer engagement durations, with high attention yielding a consistent improvement across the entire funnel, including mid- and low-funnel metrics with longer dwell times. The positive impact of attention on lower funnel objectives yielded a 30% lift from exposures of 10+ seconds. “Our meta-analysis with Lumen marks an important milestone that examines a diverse range of brand outcome metrics with attention metrics from LAMP [the Lumen Attention Measurement Platform],” said Caroline Hugonenc, SVP, Research & Insights at Teads. “These insights are the latest examples supporting attention as a more powerful driver of outcomes compared to viewability.”

Teads is partnering with Adelaide to launch high-attention omnichannel private marketplaces. With the addition of Teads’ high attention PMPs, Teads now offers self-serve and managed solutions via both third party DSPs and Teads Ad Manager for attention measurement, optimization, and activation, available to brands in their preferred activation method.

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

NBCUniversal is diving deeper into FAST with the launch of new channels on Roku, including “Murder, She Wrote,” “Little House on the Prairie,” “Saved by the Bell” and “Bad Girls Club,” as well as a rotation on The Universal Crime Channel that includes “Columbo” and “The Rockford Files,” and shows like “Punky Brewster” on the Teen NBC offering. “As FAST continues to gain incredible popularity in the marketplace, we’re excited to bring such terrific content options – including a strong roster of very well-known, fan-favorite programming – to our viewers,” said Jennifer Vaux, VP, Content Acquisition & Programming for The Roku Channel.

Warner Bros. Discovery shut down sports streaming service iStreamPlanet, founded in 2000 by former basketball player Mio Babic. Turner Broadcasting acquired a majority stake in the company in 2015. iStreamPlanet has streamed events including the Super Bowl, FIFA World Cup, the Olympics and NCAA games.

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Check out more jobs in Cynopsis Classifieds »
Job of the day

ACCOUNT EXECUTIVE
FETV
NYC

Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

SENIOR DESIGNER, MOTION GRAPHICS & DIGITAL >>
REELZ/ALBUQUERQUE, NM: Strong graphic design foundation including – typography, color, composition & concepts & stays up to date with motion design trends & visual effects. Expert level experience w/After Effects, Photoshop & Illustrator is req. Knowledge of InDesign & 3D design software is a +. Exp. in greenscreen keying, tracking & rotoscoping techniques are also a +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

SENIOR MANAGER, AD SALES MARKETING
NEXSTAR MEDIA GROUP, INC.
NYC

Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE

DIRECTOR, MARKETING COMMUNICATIONS
NEXSTAR MEDIA GROUP, INC.
NYC or LOS ANGELES

Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE

HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid
: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SR. DIRECTOR, PRODUCT MANAGEMENT >>
SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SALES OPERATIONS MANAGER >>
SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE

SENIOR CONTENT PRODUCER
INTERACTIVE ONE
NYC

Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE

CREATIVE DIRECTOR
INTERACTIVE ONE
NYC

Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid:
Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS
A+E NETWORKS
Remote

Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info HERE

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA INC/NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Delegate responsibilities as appropriate to producers, associate producers, and casting producers. 3+ years executive producing experience or overseeing newscast production. Full info HERE

STAGE MANAGER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Works with Production management to maintains cast and crew lists and manages local rehearsal and show calendar. Oversee daily technical run-throughs directly prior to shows. Willing and able to work shifts between 12noon to 11pm and occasional Weekends and some longer hours during election and special events. Full info HERE

BROADCAST ENGINEER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Troubleshooting, repair, and preventative maintenance of television broadcast equipment, computers, and broadcast computer networks in a 24x7x365 environment. Serve as E.I.C. during live and taped shows. Electrical Engineering, or other technical degree preferred. 5+ yrs as broadcast engineer, or equivalent knowledge. 5+ yrs in live TV production. Full info HERE

PRODUCER >>
NEWSMAX MEDIA INC/NEW YORK: Generate story ideas through research of news reports, social media, websites & contacts. Strong understanding of Newsmax brand & talent. Identify impactful news stories that result in provocative, compelling television. Delegate responsibilities as appropriate to associate producers, assignment editors & video editors. Bachelor’s degree preferred. Full info HERE

AD SALES COORDINATOR, DIRECT RESPONSE
TV ONE
NYC, Hybrid, Remote

Work with account executives & sales planners utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies & TV One to resolve discrepancies, confirm schedule changes & distribute post & pre-logs. Bachelor’s degree or 2 yrs of exp. in advertising sales. Full info HERE

MANAGER OF ENTERPRISE CONTENT, WTKR
SCRIPPS NETWORKS
NORFOLK, VA

Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE

SR. DIRECTOR, DIGITAL PLATFORMS AND PARTNERSHIPS
TV ONE
SILVER SPRING MD, NYC, Hybrid Remote

Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE

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