07/10/23: Cynopsis Media Tech Update

Monday July 10, 2023

Just three months after confirming plans for Twitter competitor Threads, Meta launched the app last week – and counted over 30 million signups in the first 24 hours. While the feed is mostly text-based posts, photos and videos can also be posted. “The vision for Threads is to create an option and friendly public space for conversation,” said Meta CEO Mark Zuckerberg in a Threads post. “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”

Twitter’s reaction? A lawyer for Elon Musk’s service sent a letter to Meta accusing Threads of being a “copycat,” warning that Twitter “intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.”

Meanwhile, former Twitter CEO Jack Dorsey’s invite-only social messaging app Bluesky has reached one million downloads. Bluesky also announced $8 million in seed funding to launch a paid service that doesn’t rely on ad support.

Biden administration attorneys filed a motion with a federal appeals court to stay an order that broadly limited executive branch communications with social media companies. The order, issued by Louisiana-based U.S. District Judge Terry Doughty, could prevent the Biden administration from “speaking on matters of public concern and working with social media companies on initiatives to prevent grave harm to the American people and our democratic processes,” says the motion.

TikTok has asked a U.S. District Court judge in Montana to block a state law banning the Chinese-owned company’s app. The state’s ban is unconstitutional, violating the First Amendment rights of TikTok and its users in Montana, maintain the company and five users in their request for an injunction. The law – slated to take effect on January 1 – prohibits app stores from offering TikTok to users in Montana and prohibits the use of it in the state.

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YouTube aims to help advertisers align their brands with Gen Z audiences with a new Gen Z Music lineup. The ad solution uses frequently refreshed data across audio, long-form, and YouTube Shorts to identify the songs currently trending with viewers and listeners ages 18-24. “By buying this lineup, advertisers can ensure that their brand shows up near media that uses the music this cohort has on repeat, helping their brand be seen at the forefront of culture,” said Brian Anderson, Global Head of Music and Audio, YouTube Video Solutions, in a blog post.

The IAB Tech Lab announced the first stable release of the private audience activation specification named “Open Private Join & Activation (OPJA)” and the Data Clean Room Guidance and Recommended Practices document. This moves OPJA from a proposal to a fully functional protocol that can be actively utilized. Buyers and sellers will be able to activate audiences using a standardized solution, simplifying their workflows. Magnite has pledged to implement OPJA into their Data Clean Room product called Magnite Match. Optable, a contributor to the development of the OPJA specification and Data Clean Room Guidelines, has also expressed its support for OPJA.

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Interpublic Group and its global creative network McCann Worldgroup have joined the nonprofit Partnership on AI to Benefit People and Society. More than 100 partner organizations are already collaborating with PAI, including Apple, Amazon, IBM, Microsoft and OpenAI, as well as organizations across academia, civil society and media. As a member of PAI, IPG will help develop resources and recommendations across six priority areas: Safety-Critical AI; Fair, Transparent, and Accountable AI; AI, Labor, and the Economy; Collaborations Between People and AI Systems; Social and Societal Influences of AI; AI and Social Good. “Artificial intelligence will continue to have a powerful impact on our industry as a catalyst for creativity. It’s crucial to balance fluency in AI tools with an understanding of their impact on human issues, like bias, misinformation and security,” said Philippe Krakowsky, CEO, IPG. “Joining PAI will help IPG and our clients prioritize equity and humanity while continuing to adopt these technologies in a broad way across our organizations.”

Global traffic to ChatGPT’s website fell 9.7% in June from the month prior, according to Simlarweb, marking the first time traffic dropped since the AI chatbot’s launch in November. The decline in the US was 10.3%. “Whether OpenAI management is brokenhearted about the dip in traffic is debatable,” wrote David Carr, Similarweb Senior Insights Manager. “Initially launched as a technology demo, the ChatGPT website primarily serves as a loss leader generating sales leads for OpenAI, which makes its technology available for other companies to embed in their applications.”

Alibaba Cloud unveiled its latest AI image generation model, Tongyi Wanxiang (“Wanxiang” translates to “tens of thousands of images”) at the World Artificial Intelligence Conference 2023. The generative AI model is now available for enterprise customers in China for beta testing. The company also announced the launch of ModelScopeGPT, designed to assist users in accomplishing complex and specialized AI tasks across language, vision, and speech domains by leveraging various AI models on open-source Model-as-a-Service platform ModelScope.

OpenAI announced the general availability of GPT-4, its latest text-generating model. “All existing API developers with a history of successful payments can access the GPT-4 API with 8K context,” according to the OpenAI website. “We plan to open up access to new developers by the end of this month, and then start raising rate-limits after that depending on compute availability.”

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Job of the day

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

MANAGER, STREAMING GROWTH AND ENGAGEMENT >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid: Identify opportunities using content placements & promotions to drive usage, engagement, & subscriber retention. Create & maintain a comprehensive editorial calendar to track & leverage content & cyclical opportunities based on each channel’s needs. 5+ years’ experience in digital video distribution, streaming business, and content programming. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SR. DIRECTOR, PRODUCT MANAGEMENT >>
SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SALES OPERATIONS MANAGER >>
SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE

SENIOR CONTENT PRODUCER
INTERACTIVE ONE
NYC
Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE

CREATIVE DIRECTOR
INTERACTIVE ONE
NYC
Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid: Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS
A+E NETWORKS
Remote
Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info HERE

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA INC/NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Delegate responsibilities as appropriate to producers, associate producers, and casting producers. 3+ years executive producing experience or overseeing newscast production. Full info HERE

STAGE MANAGER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Works with Production management to maintains cast and crew lists and manages local rehearsal and show calendar. Oversee daily technical run-throughs directly prior to shows. Willing and able to work shifts between 12noon to 11pm and occasional Weekends and some longer hours during election and special events. Full info HERE

BROADCAST ENGINEER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Troubleshooting, repair, and preventative maintenance of television broadcast equipment, computers, and broadcast computer networks in a 24x7x365 environment. Serve as E.I.C. during live and taped shows. Electrical Engineering, or other technical degree preferred. 5+ yrs as broadcast engineer, or equivalent knowledge. 5+ yrs in live TV production. Full info HERE

PRODUCER >>
NEWSMAX MEDIA INC/NEW YORK: Generate story ideas through research of news reports, social media, websites & contacts. Strong understanding of Newsmax brand & talent. Identify impactful news stories that result in provocative, compelling television. Delegate responsibilities as appropriate to associate producers, assignment editors & video editors. Bachelor’s degree preferred. Full info HERE

DIRECTOR, GENERAL AUDIENCE PUBLICITY >>
PBS/ARLINGTON VA, Hybrid: Leads the strategy, development & implementation of external communications to support PBS’s general audience content & provide support for PBS’s reputation & executive visibility. Manage relationships w/notable on-camera talent, producers – including partner agencies, managers, or agents supporting their programs. 8+ yrs of public relations exp. Full info HERE

AD SALES COORDINATOR, DIRECT RESPONSE
TV ONE
NYC, Hybrid, Remote
Work with account executives & sales planners utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies & TV One to resolve discrepancies, confirm schedule changes & distribute post & pre-logs. Bachelor’s degree or 2 yrs of exp. in advertising sales. Full info HERE

MANAGER OF ENTERPRISE CONTENT, WTKR
SCRIPPS NETWORKS
NORFOLK, VA
Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE

SR. DIRECTOR, DIGITAL PLATFORMS AND PARTNERSHIPS
TV ONE
SILVER SPRING MD, NYC, Hybrid Remote
Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE

VP OF BROADCAST ENGINEERING >>
NEWSMAX MEDIA, INC./NYC, NEW YORK: Oversee the planning, management, installation & maintenance of the networks technical infrastructure: studios, transmitters, digital production platforms & automated systems. Ability to deploy in the field to coordinate special events. 8+ yrs of broadcast troubleshooting in a television network environment, preferably in a network News environment. Full info HERE

MEDIA RESEARCH MANAGER
CIRCLE MEDIA
NASHVILLE, TN
Evaluate programming for our linear and FAST channel schedules to provide insights for content strategy and audience growth. Analyze & interpret media research for programming, ad sales, marketing, and affiliate sales. Research, & preferably Nielsen background is a strongly preferred. Media Research with linear, or similar platforms, is required. Full info HERE

SCHEDULING ASSISTANT- PROGRAMMING DEPARTMENT
CIRCLE MEDIA
NASHVILLE, TN
Partner with the Programming Director to perform scheduling tasks for our Linear and FAST Channels. This includes data entry and distributing weekly schedules. Strong attention to detail and love for data entry/meta data is a plus. This role is ideal for someone looking to break into the media world. Full info HERE

TRAFFIC ASSISTANT- AD SALES METADATA ENTRY
CIRCLE MEDIA
NASHVILLE, TN
Performing a variety of administrative tasks to provide support to the Traffic Department. The majority of this role will focus on metadata entry and must have strong attention to detail. This role will also assist team members with projects and serve as an idea source during team meetings. Full info HERE

VIDEO EDITOR- MOTION GRAPHICS
CIRCLE MEDIA
NASHVILLE, TN
Responsible for editing a variety of content, including but not limited to: network promos, show promos, sponsor ads and graphics. The ideal candidate is highly skilled in the Adobe editing suite and is highly motivated and organized. After Effects/Motion graphics skills are needed and coding is preferred, but not required. Full info HERE

VICE PRESIDENT, COMPENSATION
A+E NETWORKS
NYC, Hybrid, Remote
Review current compensation programs to identify changes needed for a true best in class compensation approach. Develop simple tools that can be used by recruiters, candidates, & employees to effectively communicate all aspects of a compensation package. Minimum of 10 + years of experience in compensation. Full info HERE

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