07/24/23: Cynopsis Media Tech Update

A CYNOPSIS MESSAGE FROM PREMION

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New: 2023 CTV/OTT Advertiser Perceptions Study
86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than,
or equal to, primetime TV, with 44% saying CTV/OTT is more valuable.
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Medias First Morning Read
Monday July 24, 2023

Bye-bye, blue bird? Twitter owner Elon Musk tweeted Sunday that he is changing the logo of the social media platform to an “X.” “And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” wrote the SpaceX owner.

At a meeting at the White House on Friday, seven AI companies — Amazon, Anthropic, Google, Inflection, Meta, Microsoft and OpenAI — agreed to voluntary safeguards for safety and security, pledging to manage the risks of the technology. “We must be cleareyed and vigilant about the threats emerging from emerging technologies,” said President Biden. “This is a serious responsibility – we have to get it right.”

Amid the controversy swirling over AI, Fable Studios made public a paper, “Generative TV & Showrunner Agents,” that includes an AI-generated “South Park” episode. The purpose? To show that an AI model can “write, animate, direct, voice, and edit” an entire show. While Fable Studios insisted on Twitter that it has no plans to allow people to create episodes of protected IP, the stunt drew backlash over its questionable timing.

Website builder Wix introduced its new AI Site Generator tool, which will enable users to create a personalized website with only AI prompts. Design, text and images will be generated within minutes.

ChatGPT is available for pre-order on Android devices. The free app, which syncs users’ history across devices, launched on iOS two months ago.

Twitter is cleaning up its act when it comes to dealing with journalists. Under Elon Musk, press inquiries for the social media platform had been answered with a poop emoji. That’s been changed to a “We will get back to you soon” response – an update to which new CEO Linda Yaccarino responded with two clap emojis.

Yaccarino came out swinging after Bloomberg reported a “surge” in harmful content is keeping advertisers from returning to Twitter. Not true, tweeted Yaccarino, who maintained, “more than 99% of content users and advertisers see on Twitter is healthy.” As for Bloomberg’s reporting, Yaccarino said the story “pulled together a collection of incorrect, misleading, and outdated metrics, mostly from the period shortly after Twitter’s acquisition. It also lacks extremely important context not to mention critical updates on our progress and actions.” In the next two weeks, ad placement controls will be expanded, she added.

Meta’s Threads is taking a page from its rival, Twitter, and implementing rate limits to combat bots. “Spam attacks have picked up so we’re going to have to get tighter on things like rate limits, which is going to mean more unintentionally limiting active people (false positives),” posted Instagram head Adam Mosseri on Threads. Meta CEO Mark Zuckerberg touted the success of the platform. “Early growth was off the charts, but more importantly 10s of millions of people now come back daily. That’s way ahead of what we expected,” Zuckerberg posted. “The focus for the rest of the year is improving the basics and retention. It’ll take time to stabilize, but once we nail that, then we’ll focus on growing the community. We’ve run this playbook many times (FB, IG, Stories, Reels, etc.) and I’m confident Threads is on a good path too.”

NewsGuard announced the availability to brands of inclusion and exclusion lists compiled to meet the ANA definition of MFAs (Made for Advertising websites). The NewsGuard No-MFA Inclusion List and the NewsGuard MFA Exclusion List is a response to a June ANA report that found that more than 21% of programmatic spending goes to low-quality, low-performing sites, wasting $20 billion in brand spending.

A Lotame survey examining consumer perceptions of the most promising retail media networks found that In the brick-and-mortar category, Walmart led the pack with 36% of respondents indicating that it appears the most promising. This was followed by Target at 15%, and Costco at 12%. In digital, outside of Amazon, eBay was recognized as the most promising digital retail media network with 34% of respondents’ votes. Etsy secured second place with 19%, and Uber and Instacart each landed at 15%. “These findings offer a valuable perspective for advertisers, retailers, and marketers alike to refine their strategies and tailor their efforts to the most promising platforms,” said Fred Marthoz, VP, Revenue & Global Partnerships. “As the retail landscape continues to evolve, understanding consumer preferences and perceptions will be key to driving growth and meaningful engagement.”

Web product creator QbiGate announced a pre-launch contest for its metaverse gateway, The Cubiverse. The new platform eliminates the need for a headset, allowing users to engage from their phone, tablet, or laptop. Cubiverse is based on cube technology brought to market in the early 2000s. “Our aim with The Cubiverse is to empower creators who may be held back by technical skills and capital requirements,” said Mike Rosen, Co-founder of QbiGate. “The Cubiverse provides an inexpensive solution to upload, store, exhibit, and sell an artist’s coveted content with ease.”

A CYNOPSIS MESSAGE FROM PREMION

PREMION
Premium CTV/OTT Advertising
BUILT WITH THE POWER OF LOCAL

New: 2023 CTV/OTT Advertiser Perceptions Study
86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than,
or equal to, primetime TV, with 44% saying CTV/OTT is more valuable.
DOWNLOAD COMPLIMENTARY REPORT

125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement
TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD

ADVERTISING

Despite economic uncertainty, 94% of advertisers anticipate maintaining or increasing their spending on premium streaming in the next 12 months, according to the Comcast Advertising Report. Key findings include:
· Traditional TV is still a core strategy in media plans, with 80% of advertisers planning to maintain or increase their spend on traditional TV in the coming year.
· Across both TV and premium streaming, the “big screen” TV is still the preferred viewing spot for most consumers, accounting for 82% of ad views.
· As FAST TV matures as a free alternative to linear TV, viewers are engaging with content in the same way they do with AVOD, and seeing the content as equally premium.
· Both buyers and sellers are embracing programmatic as a way to unlock efficiencies in TV advertising.
· The share of live sports impressions transacted programmatically has increased 38% so far in 2023 compared to 2022, as sports programming moves to streaming and publishers turn to dynamic ad insertion and private marketplaces to capture increased revenue.

Ad spend across Twitter’s top ten ad categories dropped an average 71% in the first half of 2023 compared to the year-ago period, according to MediaRadar. Insurance companies accounted for the biggest skid (down 92%), followed by online games (down 85%) and digital currencies (down 78%). “This drastic decrease in ad spend from critical categories, coupled with a similar reduction by some of the top advertisers, will continue to be a challenge for Twitter,” said MediaRadar CEO Todd Krizelman. “Linda Yaccarino, Twitter’s new CEO, is likely to help bring some of the dollars back given her strong reputation. However, the pressure from Meta’s Threads – not just for users but for ad dollars – is real and growing.”

ID5, identity provider for digital advertising, released a report assessing the value of universal IDs for European publishers, revealing that media owners could expect an average win CPM increase of up to 365% by leveraging an alternative identifier. “Publishers have been looking for concrete answers on the value universal IDs provide today,” said Caitlin Borgman, Chief Commercial Officer, ID5. “This report offers a unique window into the real benefits that cookieless identifiers offer. For more publishers to measure similar results, an emphasis must be placed on ensuring that their ID(s) of choice is implemented and tested correctly.”

Publishers that use cookieless IDs can expect to increase average win CPM by up to 365%, increase bid density by up to 893% and decrease the percentage of no bids by up to -14%, according to an analysis of European data by ID5. “Publishers have been looking for concrete answers on the value universal IDs provide today,” said Caitlin Borgman, Chief Commercial Officer, ID5. “This report offers a unique window into the real benefits that cookieless identifiers offer.”

Programmatic consultancy firm AI Digital announced their investment partnership with adtech company Sightly. Brands and agencies are able to leverage the combination of AI Digital’s programmatic expertise and AI-optimized outcomes with Sightly’s Brand Mentality® platform-driven moments intelligence and Anticipation Software®.

IRIS.TV is partnering with LG Ad Solutions to enable agencies and brands who ask for IRIS-enabled™ supply to be able to activate with LG Ad Solutions for contextual transparency and brand-safe video inventory across smart TVs and connected devices. Using the IRIS_ID as a signal, LG Ad Solutions allows advertisers to use their preferred brand suitability and contextual data partners to target their CTV inventory.

Simpli.fi announced ZTV, an addition to its suite of CTV advertising solutions. With ZTV, advertisers are able to target campaigns using Simpli.fi’s proprietary weighted ZIP code ranking system, based on US Census demographic information and Automatic Content Recognition (ACR) TV viewing data, to identify and target the most relevant ZIP codes out of 41,000+ throughout the US. Campaign performance is improved by optimizing campaigns to the ZIP codes that index most highly to their desired audiences, based on demographic, viewing habits, conversion activity, and other factors.

Accretive Media, the out-of-home data and technology company, it is now a member of the Network Advertising Initiative, a self-regulatory body focused on technology providers in the online advertising ecosystem. Membership requires adherence to the NAI Code of Conduct, a set of self-regulatory principles that mandates companies to provide notice and choice with respect to Interest-Based Advertising (IBA), Cross-App Advertising (CAA), and Retargeting (collectively, Tailored Advertising) as well as Ad Delivery and Reporting (ADR) activities.

MEASUREMENT

605 and DirecTV Advertising struck a long-term partnership that will expand DirecTV’s data capabilities and provide customers with more visibility on lower funnel metrics.

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

Netflix has eliminated its Basic $9.99/month ad-free plan for new or rejoining members, leaving subscribers with the choice of its new $6.99 standard-with-ads plan, its $15.49 standard ad-free plan, and its $19.99 premium plan. Current Basic subscribers can remain on the plan until they change plans or cancel their account.

Philo is filling up. The Chicken Soup for the Soul FAST Channel has launched on Philo, along with Insight TV’s INFAST (lifestyle), INTROUBLE (sports) and INWONDER (sci/tech), and Vevo 80s, Vevo 90s, Vevo Country, Vevo Hip-Hop, and Vevo Pop.

Sinclair inked a distribution agreement with Hulu to add carriage of Tennis Channel, T2, Comet and CHARGE! to Hulu + Live TV, beginning January 2024.

Kid-focused Common Sense Networks launched three FAST channels. Sensical Jr., Sensical Makers and Sensical Gaming are currently available on major streaming platforms including Roku, VIZIO, Sling, and TCL with additional partners rolling out in the coming months.

Cineverse is expanding its strategic partnership with Amagi to leverage Amagi CONNECT, the FAST marketplace. As part of the partnership, Amagi will provide its portfolio of FAST channels to the flagship Cineverse streaming service as well as add Cineverse’s portfolio of streaming channels to the Amagi CONNECT marketplace. The partnership aims to bring more third-party content to Cineverse and expand Cineverse’s reach internationally.

Power users of 1 TB of data vastly eclipse other users when it comes to streaming broadband and gaming consumption, according to the OpenVault Broadband Insights report. The report notes that power users stream more than 2.2 TB of data per month, nearly six times as much as average users, and their gaming consumption of 498 GB per month was 2,271% higher than average users’ 21 GB per month. OVBI defines an average user as one who consumes 400-600 GB per month. “As subscribers flock to faster and faster speed tiers, there is increasing pressure on operator networks to deliver uninterrupted and unimpaired user experiences,” said Mark Trudeau, CEO and Founder of OpenVault. “With deeper visibility into the applications that subscribers are using, operators can proactively understand and strengthen the most vulnerable areas in their networks.”
 

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
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Job of the day

SENIOR MANAGER, AD SALES MARKETING
NEXSTAR MEDIA GROUP, INC.
NYC

Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE

DIRECTOR, MARKETING COMMUNICATIONS
NEXSTAR MEDIA GROUP, INC.
NYC or LOS ANGELES

Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE

HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid
: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

MANAGER, STREAMING GROWTH AND ENGAGEMENT >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid:
Identify opportunities using content placements & promotions to drive usage, engagement, & subscriber retention. Create & maintain a comprehensive editorial calendar to track & leverage content & cyclical opportunities based on each channel’s needs. 5+ years’ experience in digital video distribution, streaming business, and content programming. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SR. DIRECTOR, PRODUCT MANAGEMENT >>
SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SALES OPERATIONS MANAGER >>
SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE

SENIOR CONTENT PRODUCER
INTERACTIVE ONE
NYC

Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE

CREATIVE DIRECTOR
INTERACTIVE ONE
NYC

Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid:
Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS
A+E NETWORKS
Remote

Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info HERE

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA INC/NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Delegate responsibilities as appropriate to producers, associate producers, and casting producers. 3+ years executive producing experience or overseeing newscast production. Full info HERE

STAGE MANAGER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Works with Production management to maintains cast and crew lists and manages local rehearsal and show calendar. Oversee daily technical run-throughs directly prior to shows. Willing and able to work shifts between 12noon to 11pm and occasional Weekends and some longer hours during election and special events. Full info HERE

BROADCAST ENGINEER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Troubleshooting, repair, and preventative maintenance of television broadcast equipment, computers, and broadcast computer networks in a 24x7x365 environment. Serve as E.I.C. during live and taped shows. Electrical Engineering, or other technical degree preferred. 5+ yrs as broadcast engineer, or equivalent knowledge. 5+ yrs in live TV production. Full info HERE

PRODUCER >>
NEWSMAX MEDIA INC/NEW YORK: Generate story ideas through research of news reports, social media, websites & contacts. Strong understanding of Newsmax brand & talent. Identify impactful news stories that result in provocative, compelling television. Delegate responsibilities as appropriate to associate producers, assignment editors & video editors. Bachelor’s degree preferred. Full info HERE

AD SALES COORDINATOR, DIRECT RESPONSE
TV ONE
NYC, Hybrid, Remote

Work with account executives & sales planners utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies & TV One to resolve discrepancies, confirm schedule changes & distribute post & pre-logs. Bachelor’s degree or 2 yrs of exp. in advertising sales. Full info HERE

MANAGER OF ENTERPRISE CONTENT, WTKR
SCRIPPS NETWORKS
NORFOLK, VA

Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE

SR. DIRECTOR, DIGITAL PLATFORMS AND PARTNERSHIPS
TV ONE
SILVER SPRING MD, NYC, Hybrid Remote

Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE

VP OF BROADCAST ENGINEERING >>
NEWSMAX MEDIA, INC./NYC, NEW YORK: Oversee the planning, management, installation & maintenance of the networks technical infrastructure: studios, transmitters, digital production platforms & automated systems. Ability to deploy in the field to coordinate special events. 8+ yrs of broadcast troubleshooting in a television network environment, preferably in a network News environment. Full info HERE

MEDIA RESEARCH MANAGER
CIRCLE MEDIA
NASHVILLE, TN

Evaluate programming for our linear and FAST channel schedules to provide insights for content strategy and audience growth. Analyze & interpret media research for programming, ad sales, marketing, and affiliate sales. Research, & preferably Nielsen background is a strongly preferred. Media Research with linear, or similar platforms, is required. Full info HERE

SCHEDULING ASSISTANT- PROGRAMMING DEPARTMENT
CIRCLE MEDIA
NASHVILLE, TN

Partner with the Programming Director to perform scheduling tasks for our Linear and FAST Channels. This includes data entry and distributing weekly schedules. Strong attention to detail and love for data entry/meta data is a plus. This role is ideal for someone looking to break into the media world. Full info HERE

TRAFFIC ASSISTANT- AD SALES METADATA ENTRY
CIRCLE MEDIA
NASHVILLE, TN

Performing a variety of administrative tasks to provide support to the Traffic Department. The majority of this role will focus on metadata entry and must have strong attention to detail. This role will also assist team members with projects and serve as an idea source during team meetings. Full info HERE

VIDEO EDITOR- MOTION GRAPHICS
CIRCLE MEDIA
NASHVILLE, TN

Responsible for editing a variety of content, including but not limited to: network promos, show promos, sponsor ads and graphics. The ideal candidate is highly skilled in the Adobe editing suite and is highly motivated and organized. After Effects/Motion graphics skills are needed and coding is preferred, but not required. Full info HERE

VICE PRESIDENT, COMPENSATION
A+E NETWORKS
NYC, Hybrid, Remote

Review current compensation programs to identify changes needed for a true best in class compensation approach. Develop simple tools that can be used by recruiters, candidates, & employees to effectively communicate all aspects of a compensation package. Minimum of 10 + years of experience in compensation. Full info HERE

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