Thursday April 23, 2026 IN THE NEWS Consumers bounce hourly as “couch commerce” reshapes the path to purchase, says MiQ’s From Funnel to Flexibility report, which focuses on the ways people watch, browse, and buy. “Couches have become the new storefronts as consumers move from screen to screen, almost in the […]
A Cynopsis Message From ITN Wednesday April 22, 2026 IN THE NEWS Peacock’s ad-free Premium Plus tier is coming to Roku Premium Subscriptions through a new deal between NBCUniversal and Roku. The top-tier plan remains ad-free except for live sports and includes offline downloads and access to geo-targeted local TV stations. It’s […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday April 21, 2026 IN THE NEWS Midterm spending for the 2026 cycle is on track to top $10 billion – just 8% shy of the 2024 presidential cycle ($11.2 billion) and 16% higher than the 2022 midterms ($8.9 billion), according to Kinetiq’s The […]
Sunday April 19, 2026 UPFRONTS Position Early. Win the Upfront. The most valuable Upfront conversations happen before presentations begin. The Cynopsis Upfront Package ensures your brand is seen, trusted, and remembered across the full cycle. Lead the conversation from the start. Discover the 2026 Upfront Package. REACH OUT TODAY FEATURED JOB […]
Thursday April 16, 2026 Programmatic TV Has a Tax Problem. The Industry Is Finally Doing the Math. By Tom Discepola, Senior Director, Programmatic You filed your taxes this week (or, at least I hope you did for your sake). Either way, you paid what you owed to the IRS and don’t have to […]
Thursday April 16, 2026 IN THE NEWS MGM+ has renewed “From” – the most-viewed series in network history – for a fifth and final season. Season four of the sci-fi horror hit debuts Sunday, April 19. “’From’ represents the pinnacle of what MGM+ strives for; world-class talent, cinematic production values, and classic storytelling that […]