Sunday March 22, 2026 UPFRONTS Extend Your Upfront Story Beyond the Stage Partner with Cynopsis to stay front-of-mind throughout the Upfront season. Our 2026 Upfront Package delivers early positioning, trusted editorial alignment, and ongoing visibility with the marketers and buyers shaping the year ahead. Stand out before decisions are finalized. Discover the 2026 Upfront Package. […]
Friday March 20, 2026 Beyond Programmatic: A New Model For Buying Premium CTV Inventory If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that […]
Friday March 20, 2026 IN THE NEWS This was not the kind of drama ABC was hoping for. Season 22 of “The Bachelorette,” set for a Sunday premiere, has been scrapped in the wake of new domestic violence allegations against would-be lead Taylor Frankie Paul. The “Secret Lives of Mormon Wives” star appears in […]
Thursday March 19, 2026 IN THE NEWS At his first Disney shareholder meeting as CEO – and his first day on the job – Josh D’Amaro struck a confident tone, positioning the company as uniquely equipped to lead the industry forward. While others face consolidation or fight to stay relevant in a fragmented landscape, […]
A Cynopsis Message From A+E Global Media Wednesday March 18, 2026 IN THE NEWS American viewers overwhelmingly trust TV news over AI social and search, according to a new study released by the Video Advertising Bureau (VAB) that assessed behaviors across potential voters, non-voters, Republicans, Democrats and Independents.
Tuesday March 17, 2026 IN THE NEWS The NFL and Paramount Skydance are negotiating a costly renewal deal, reports CNBC. The agreement could have Paramount boost the average annual fee for CBS’ Sunday afternoon games by about 50% from the current $2.1 billion. While Paramount’s existing 11-year agreement runs through the […]
Monday March 16, 2026 TOP MEDIA TECH NEWS NBCUniversal touted the Milano Cortina 2026 Winter Olympics as a new record-setter for programmatic and AI usage in live sports streaming. Last month, Olympics ad inventory was available for agencies to buy through seven DSPs, including Amazon DSP, The Trade Desk and Viant. […]
Monday March 16, 2026 IN THE NEWS Peacock is rolling out new vertical video features as it looks to stand out in the streaming pack. The updates include an AI-powered experience guided by a video avatar of “Watch What Happens Live” host Andy Cohen, launching this summer, along with AI-enabled real-time […]
Sunday March 15, 2026 CYNOPSIS SPORTS AWARDS Help Decide What Defines the Future of Sports Media The 2026 Cynopsis Sports Awards are assembling an elite panel of industry leaders to evaluate the year’s most innovative work across sports content, platforms, marketing, and technology. If you’re a senior executive in sports media, advertising, streaming, or brand […]
Friday March 13, 2026 IN THE NEWS Disney+ has launched vertical video offering Verts, designed to make it easier for users to find their next watch. By tapping the new Verts icon in the navigation bar on mobile, users enter a vertical video feed and can swipe through a stream of […]
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