Wednesday February 12, 2025 IN THE NEWS For the first time, YouTube is getting more total US viewership on television sets than on mobile, shared CEO Neal Mohan in his annual letter to the YouTube community. “In two decades, YouTube has transformed culture through video and built a thriving creative economy,” posted Mohan. “Today’s […]
Tuesday February 11, 2025 IN THE NEWS Viewership for the Super Bowl averaged 137.7 million, according to an AdImpact estimate. Peak viewership hit 152.4 million viewers at 8:16p, just before the halftime show. Linear accounted for 51% of all viewership, including 10% from Fox Deportes. Streaming made up for 49%, up from 41.5% last […]
Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Monday February 10, 2025 President Trump is dropping his lawsuit against Twitter, filed after he was banned from the platform over the storming of the […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY At TNT Sports, There’s No Offseason… Check-out what’s coming up on our roster: *2025 NCAA Men’s March Madness *Roland Garros (French Open) *MLB on TBS *NBA Playoffs *NHL Stanley Cup Playoffs *NHL Stanley Cup Final *NASCAR *NCAA Big 12 Conference Football — TNT | TBS | truTV | […]
Sunday February 9, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]
Friday February 7, 2025 IN THE NEWS Time spent streaming was up 56% year-over-year, but it wasn’t necessarily at the expense of linear, which grew 8%, according to Samba TV’s “State of Viewership Report” for the second half of 2024. Streaming was buoyed by popular TV series and an increase in live sports events. […]
Thursday February 6, 2025 IN THE NEWS As requested, CBS News handed over the unedited video and transcript of its “60 Minutes” interview with Kamala Harris to the FCC – and the FCC made it public. The interview is the source of a lawsuit by then-presidential candidate Donald Trump, and its attendant FCC inquiry. […]
Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Wednesday February 5, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its […]
Wednesday February 5, 2025 IN THE NEWS AMC Networks kicked off its Upfront on Tuesday with a technology breakfast, where the company unveiled AMCN Outcomes, a feature built into its Audience+ data and insights platform. The tool allows advertising partners to view the performance of their campaigns, across all platforms, in real-time based on […]
Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Tuesday February 4, 2025 IN THE NEWS After a four-month standoff, Paramount Global signed a multi-year contract with Nielsen. The deal includes measurement for […]
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