Wednesday October 9, 2024 IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]
Tuesday October 8, 2024 IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]
Monday October 7, 2024 IN THE NEWS Meta introduced Meta Movie Gen, a set of AI tools to automatically generate videos, instantly edit them and synchronize them with AI-generated sound effects. Video clips are up to 16 seconds in length and 16 frames per second. As for sources of data, Meta said, “We’ve trained these […]
Monday October 7, 2024 IN THE NEWS Jon Steinlauf, one of the most respected executives in the media industry, is stepping down from his position as Warner Bros. Discovery Chief US Advertising Sales Officer later this year. “I have had the privilege of representing this great portfolio of brands for the last 32 years […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Friday October 4, 2024 IN THE NEWS Paramount Global is facing a class action lawsuit for allegedly violating New York’s Worker Adjustment and Retraining Notification (WARN) act during layoffs that occurred in September, when more than 300 employees lost their jobs in less than a week. The layoffs were part of an ongoing effort […]
Thursday October 3, 2024 IN THE NEWS Warner Bros. Discovery and All Elite Wrestling inked a multi-year renewal of their five-year relationship. WBD’s networks and platforms will remain the exclusive home of “AEW Dynamite” (TBS) and “AEW Collision” (TNT), with enhanced distribution rights across social platforms as well as building opportunities for additional AEW […]
Wednesday October 2, 2024 Billups announced the launch of contextual and creative attention metrics for OOH media. The AI-based billups Analytics™ Attention Dashboard is a privacy-compliant platform that provides depth to the quality of OOH impressions, evaluating and adjusting for site-specific features that may impact a viewer’s ability to see and recall an ad. The […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Wednesday October 2, 2024 IN THE NEWS Disney is combining its ABC and Hulu scripted drama and comedy teams under Simran Sethi, who was promoted to President of Scripted Programming of Hulu Originals and ABC Entertainment. ABC Signature will be folded into 20th Television headed by current 20th Television President Karey Burke. ABC Signature […]
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