| The CEOs of Alphabet and Apple received letters on Friday advising them that they must be prepared to remove TikTok from their US app stores on January 19. The bipartisan missives came from members of the House Select Committee on the Chinese Communist Party, and referred to the decision by the US Court of Appeals in Washington, DC, to uphold a law requiring China’s ByteDance to divest TikTok by that date. TikTok CEO Shou Zi Chew also got a letter reviewing the court decision, adding that, “Congress has provided ample time for TikTok to take the necessary steps to come into compliance.” TikTok has said it plans to take the case to the Supreme Court.
Big tech is cozying up to Donald Trump – both Amazon and Meta are donating $1 million to the president-elect’s inauguration fund. In addition to the cash, Amazon will livestream the event on Prime Video, as it did for Joe Biden’s 2021 inauguration.
Australia is imposing a tax on digital platforms that earn over $159 million and don’t share revenue with news organizations. The tax would impact the likes of Meta, Alphabet and TikTok. “The real objective is to incentivize agreement-making between platforms and news media businesses in Australia,” said Australian government Assistant Treasurer Stephen Jones.
DoubleVerify announced the launch of its Generative Artificial Intelligence Website Avoidance & Detection solution, aimed at helping advertisers navigate the risks posed by low-quality, AI-generated content. The company evaluates sites and subdomains predominantly exhibiting AI-generated content with minimal human oversight. Poor quality signals include repetitive cookie-cutter formats, chatbot-generated text within articles, placeholder content, and other markers. “Advertisers are focused on maximizing campaign performance while ensuring that their ads appear within suitable environments that align with their brand,” said Mark Zagorski, CEO of DoubleVerify. “By expanding DV’s brand suitability solutions to identify low-quality, AI-generated content, we’re empowering advertisers to stay ahead in a rapidly evolving ecosystem.” |
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 ADVERTISING |
| Brands and agencies worldwide leaned further into creator marketing in 2024. According to CreatorIQ’s 2024-25 State of Creator Marketing Report, 74% of organizations reported increasing their creator marketing investment year over year, compared to 55% last year. CreatorIQ counted 26K campaigns launched (+17% YoY); 3.1M creator posts tracked (+29% YoY); and $79M paid to creators (+47% YoY). And creator content drove 23.4B engagements, up 159% from 2023. |
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| LoopMe, a tech company that uses AI to improve brand advertising results, announced its acquisition of mobile advertising and monetization platform Chartboost. “We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality, bringing us closer to app publishers,” said Stephen Upstone, CEO & Founder of LoopMe. “Chartboost provides LoopMe with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network—all of which will significantly enhance our offering.”
IAB Tech Lab announced the release of multiple deliverables focused on helping the industry most efficiently utilize IAB Tech Lab’s taxonomies. It is open for public comment until January 24. “We’re tackling the complexity head-on,” said Anthony Katsur, CEO of IAB Tech Lab. “This work is about simplifying the way the industry connects and operates so businesses can spend less time dealing with friction and more time creating value.”
In-game advertising solution Anzu and Pixalate, the ad fraud protection platform, announced a partnership aimed at detecting and blocking invalid traffic within Anzu’s programmatic gaming inventory across mobile and PC. By leveraging Pixalate’s pre-bid Blocking solution, which blocks over 40 types of IVT, Anzu enables campaigns running programmatically across its premium PC and mobile gaming inventory to retain low fraud levels. “IVT is less likely within in-game advertising than other advertising channels due to the complex nature of 3D gaming environments, and this new partnership will help safeguard the space to keep it that way,” said Ben Fenster, Anzu’s Co-Founder and CPO, said. “Many advertisers we work with already rely on Pixalate to protect their campaigns across CTV, mobile, and the web. This partnership will extend that protection across their intrinsic in-game ads, which many have integrated into omnichannel campaigns to extend their reach to audiences who are spending more time gaming and less time consuming traditional media.”
Premium streaming advertising revenue saw nearly 50% growth in the third quarter, with year-over-year revenue hitting $3.8 billion, according to MoffettNathanson Research. Hulu had the highest revenue for the period at ($782 million, +5%), followed by Peacock at ($761 million, +114%); Prime Video ($441 million, + 230%); Netflix, ($429 million, +95%); Roku Channel ($331 million, +22%); Pluto TV ($272 million, +18%); and Tubi ($255 million, +19%). For the year, Disney+ will boast the best growth, up 261% (to $531 million in ad revenue). Prime Video is expected to gain 133% ($2.0 billion), and Netflix, 116% ($1.6 billion).
The Brandtech Group and Adobe have teamed to integrate Adobe Firefly Services into Brandtech’s generative AI marketing platform Pencil Pro. Brandtech clients using Pencil Pro will be able to interoperate seamlessly between Adobe Photoshop, Adobe After Effects, and generative AI workflows within Pencil Pro, and Brandtech Group will leverage Adobe Custom Models to provide content curated for clients’ specific brand requirements.
Wayne County Airport Authority has awarded Clear Channel Outdoor’s Airports Division a 10-year contract to continue evolving advertising and sponsorship program at Detroit Metropolitan Wayne County Airport. |
| STREAMING |
| Netflix is offering three themed yule logs, inspired by its series. A fireplace for “Bridgerton” is set in the Bridgerton living room, with music from the series; the setting for the “Squid Game” log is the Front Man’s office; and the “Spellbound” fireplace takes the form of a campfire in the fantasy kingdom of Lumbria.
The price of YouTube TV rose 14% for new customers last week, jumping from $72.99 to $82.99 for a base plan subscription. Most existing customers will get hit with the price hike on January 13. |
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SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER
BEACON MEDIA GROUP
NY/NJ
Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear from you! Full info HERE
DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE
INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE
NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
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MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
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SENIOR DIRECTOR OF AD SALES >>
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INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE |
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