Cynopsis: DIGITAL 12/04/09 Good morning, it’s Friday, December 4, 2009, and this is your first early morning digital briefing. Comcast pulled the trigger on a definitive agreement to buy a controlling 51% share of NBC Universal in a deal that, if approved, could have far reaching consequences in the way content is sold, rented and […]
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Friday, December 4th, 2009
Cynopsis: DIGITAL 12/04/09 Good morning, it’s Friday, December 4, 2009, and this is your first early morning digital briefing. Comcast pulled the trigger on a definitive agreement to buy a controlling 51% share of NBC Universal in a deal that, if approved, could have far reaching consequences in the way content is sold, rented and […]
Friday, December 4th, 2009
A CYNOPSIS MESSAGE FROM truTV truTV ATTRACTS MORE YOUNG ADULTS IN PRIME:M18-34 +33% vs 2008 F18-34 +30% vs 2008 A18-34 +31% vs 2008 WHEN THE GROWTH IS REAL, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research. 2008: 12/31/07 11/20/08. 2009: 12/29/08 11/19/09. Data based […]
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Friday, December 4th, 2009
Cynopsis: Kids! 12/04/09 Good morning. It’s Friday, December 4, 2009, and this is your first early morning Kids briefing. Leonardo DiCaprio is set to make his animation feature film debut in DreamWorks Animation‘s The Guardians (working title) in the role of Jack Frost. Slated for release on November 2, 2012, the movie is based […]
Thursday, December 3rd, 2009
Cynopsis: DIGITAL 12/03/09 Good morning, it’s Thursday, December 3, 2009, and this is your first early morning digital briefing. Yahoo made a new best friend. The aging portal announced an extended partnership with Facebook that will allow the social network and the portal’s users to combine their activity streams. Beginning in the first half of […]
Thursday, December 3rd, 2009
Cynopsis: Kids! 12/03/09 Good morning. It’s Thursday, December 3, 2009, and this is your first early morning Kids briefing. THQ and DreamWorks Animation ink a new multi-year, multi-property licensing deal, giving THQ the exclusive worldwide rights to develop and publish video games based on DreamWorks Animation’s upcoming animated feature films (e.g. Kung Fu Panda: […]
Thursday, December 3rd, 2009
A CYNOPSIS MESSAGE FROM truTV ON truTV, IT ONLY HURTS WHEN I LAUGH! IS A TOP 10 CABLE ENTERTAINMENT SHOW! WHEN THE SHOW’S A SMASH, THE EFFECT IS ACTUAL. It Only Hurts When I Laugh!, Thursdays at 10pmtruTV. NOT REALITY. ACTUALITY. ™ Click here for the full effect Source: Nielsen, rankings: Thur. 10-11pm, […]
Thursday, December 3rd, 2009
A CYNOPSIS MESSAGE FROM truTV ON truTV, IT ONLY HURTS WHEN I LAUGH! IS A TOP 10 CABLE ENTERTAINMENT SHOW! WHEN THE SHOW’S A SMASH, THE EFFECT IS ACTUAL. It Only Hurts When I Laugh!, Thursdays at 10pmtruTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen, rankings: Thur. 10-11pm, 10/22/09-11/19/09, ad-supported […]
Wednesday, December 2nd, 2009
A CYNOPSIS MESSAGE FROM truTV truTV KEEPS GETTING YOUNGER. Our median age has dropped SIX YEARS since 2007. WHEN THE AUDIENCE IS YOUNG, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research. 2009 YTD (12/29/0811/19/09) vs. 2007 (1/1/0711/22/07). Prime, Median age based on P2+, live+sd […]
Wednesday, December 2nd, 2009
Cynopsis: Kids! 12/02/09 Good morning. It’s Wednesday, December 2, 2009, and this is your first early morning Kids briefing. TeenNick launches its new awards show concept, TeenNick HALO Awards (Helping And Leading Others), featuring four celebrities recognizing regular teens and their charitable work contributions in their communities. Hosted by Nick Cannon, TeenNick Chairman, the […]
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