Source: Nielsen Media Research. 2009 YTD (12/29/0811/19/09) vs. 2007 (1/1/0711/22/07). Prime, Median age based on P2+, live+sd data.

Cynopsis

12.02.09

Good morning. It’s Wednesday, December 2, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
A&E Network: Dog the Bounty Hunter at 9p; Steven Seagal: Lawman at 10p
truTV: Conspiracy Theory with Jesse Ventura at 10p
Bravo: Launch My Line at 11p

A CYNOPSIS MESSAGE FROM DISCOVERY CHANNEL

Look who’s #1.  Again.

For the 16th year in a row, Discovery Channel is #1 in importance in the enjoyment of cable, perceived value and being a favorite channel according to the results of the 2009 Beta Research Study – Evaluation of Basic Cable Networks.*

We want to thank all our valued affiliate partners for their support.  Count on Discovery Channel to continue bringing you the best, year after year after year.

*Results among total 2009 Beta Research Study – Evaluation of basic cable networks

As November Sweeps came to a close last Wednesday, the final numbers are in from Nielsen with FOX on top of the pack. This is FOX’s first-ever November Sweeps win as ABC won the last four years. ABC held onto second place with CBS and NBC in third and fourth places respectively.

November Sweep Four-week A18-49 Average Ratings:
FOX: 3.5/9 (+17% vs. Nov. 2008)
ABC: 3.1/9 (-11% vs. Nov. 2008)
CBS: 3.0/8 (-12% vs. Nov. 2008)
NBC: 2.6/7 (-16% vs. Nov. 2008)
UNIV: 1.4/4 (-13% vs. Nov. 2008)
The CW: 1.1/3 (flat vs. Nov. 2008)
TELE: 0.5/1 (flat vs. Nov. 2008)
TF (TeleFutura): 0.4/1 (+33% vs. Nov. 2008)

On Monday night, news broke that General Electric and Vivendi SA reached a price agreement of $5.8 billion for the 20% stake in NBC Universal held by Vivendi. Acquiring this 20% portion would allow GE to sell 51% of NBCU to Comcast. According to a report on CNBC yesterday, the pending deal between GE and Comcast is expected to come this Thursday, though could be stalled until early next week. Comcast would contribute $4 billion to $6 billion in cash and slide over its cable networks to NBCU, thus establishing a new joint venture between GE and Comcast that is 51% controlled by Philadelphia-based Comcast.

ABC News’ Jon Banner, executive producer of World News with Charles Gibson announced yesterday Charlie Gibson’s last day as anchor of World News will be December 18. During his final week as anchor, ABC News will honor Gibson with a retrospective of notable stories and interviews covered by Gibson over the last thirty years. Diane Sawyer will officially become the lead anchor of World News in January though will debut in the anchor chair on December 21 and 22 prior to the holiday break. ABC News has not yet announced who will replace Sawyer on Good Morning America.

CBS shelved its frosh medical drama Three Rivers on Monday, taking it off the schedule effective immediately. CBS did say it will complete production on all previously ordered 13 episodes, though a return date for remaining episodes was not announced. Since September, Three Rivers has averaged 8.4 million viewers though viewership has steadily declined. In its Sunday night time slot, CBS will replace Three Rivers with encores of Cold Case, Criminal Minds and NCIS: Los Angeles.

NBC’s 12th annual holiday special, Christmas in Rockefeller Center, scheduled for tonight at 8p, may not air after all. The National Association of Broadcast Employees and Technicians (NABET-CWA) may pull the plug on the show featuring the lighting of the famous Christmas tree in Rockefeller Center, as the union is angry about NBC’s refusal to negotiate a new contract with them. NABET-CWA’s previous contract expired in March and according to the union, there has been little progress between the two entities involving talks over the last year. The union launched a website yesterday, in an effort to air their disagreements with NBC at NBCStoleChristmas.com. NBC could not be reached for comment.

FX released its midseason schedule showcasing new series and an anticipated final season premiere:

• Nip/Tuck, The Final Season will open January 6 with nine episodes airing consecutive Wednesday nights at 10p. The series finale, also Nip/Tuck’s 100th episode, is scheduled for March 3.
• The network’s new half-hour animated comedy Archer will debut January 14 at 10p.
• Season three of Damages, headlined by Glenn Close, premieres on a new night, Mondays beginning January 25 at 10p over 13 weeks.
• FX’s new drama Justified (formerly titled Lawman) starring Timothy Olyphant will premiere in March; the specific date is TBD.
• New comedy Louie, featuring the comedic talent of Louis C.K. will open in the spring; month and date are TBD.

ION Television is bringing back a second season of its original primetime series Durham County, kicking off the New Year with a two-hour premiere on January 3 at 9p. Prior to the new season launch, ION will air a marathon of episodes from season one on January 2 from 5p to 11p. Durham County, produced by Muse Entertainment and Back Alley Films, will move to its new regular time period of Sundays at 10p starting January 10.

Investigation Discovery (ID) signed on for more On the Case with Paula Zahn as the investigative series was renewed for a second season in 2010. The series is produced by Scott Sternberg Productions and Weinberger Media for ID.

Round-up of recent premieres and finales:

• The part one series finale of Monk on USA Network last Friday delivered nearly 2.1 million A18-49 viewers and 2.4 million A25-54 viewers in addition to 5.82 million total viewers. USA Network will air the part two series finale of Monk this Friday at 9p.
• A&E Network’s eighth season premiere of Intervention at 9p on Monday, delivered double digit gains versus the seventh season premiere among A18-49 at 1.6 million (+23%); 1.5 million A25-54 (+25%); and 2.5 million total viewers (+39%). Following at 10p, A&E debuted a second season of Hoarders which marked the best season opener for any original A&E series among A18-49 and A25-54 at 1.9 million as well as attracting 3.2 million total viewers.
• HISTORY’s season two premiere of Pawn Stars at 10p with two back-to-back 30m episodes averaged 1.5 million A18-49 (up 60% versus the season one debut); 1.6 million A25-54 (+60% vs. season one debut); and 2.91 million total viewers (+66% vs. season one debut).
• Science Channel’s Punkin Chunkin 2009, airing Thanksgiving night at 9p, became the highest-rated program in the network’s history as it delivered 752,000 total viewers, 436,000 households and 504,000 M2+.
• Sunday’s season finale of Storm Chasers on Discovery Channel at 10p, resulted in a 1.07 rating among A25-54 and a 0.99 rating with A18-49.

A CYNOPSIS MESSAGE FROM THE LUSTGARTEN FOUNDATION

Warner Bros. Domestic Television Distribution renewed the drama series Cold Case in off-net syndication for two more years through the 2011-2012 and the 2012-2013 television seasons. The drama has cleared on the CBS Television Stations in 16 markets including WCBS/New York; KCBS/Los Angeles; WBBM/Chicago; KYW-WPSG/Philadelphia; KTVT-KTXA/Dallas; KPIX-KBCW/San Francisco; WBZ-WSBK/Boston; WKBD-WWJ/Detroit; WTOG/Tampa; KSTW/Seattle; WCCO/Minneapolis; WBFS-WFOR/Miami; KCNC/Denver; KMAX-KOVR/Sacramento; WPCW/KDKA/Pittsburgh; and WJZ/Baltimore.

ReelzChannel launched on Comcast systems in Atlanta; Farmington, New Mexico; and Central Pennsylvania.

DIY Network is partnering with This Old House Ventures to develop a new original 13-episode primetime series called This New House, slated to debut in third quarter 2010. This New House will be hosted by Kevin O’Connor, the current host of This Old House, and Amy Matthews, a licensed contractor and host of Sweat Equity and Blog Cabin. This New House, also produced by Bruce Irving, former executive producer of This Old House, will explore the innovative practices and emerging technologies in building new residential construction and within the home improvement industry. Both DIY Network and This Old House Ventures will deploy several cross-promotional techniques to promote the new series via print, online and on-air.

ABC has a new 30m comedy in development with Nicole Richie (The Simple Life) as its star. Sony Pictures Television is producing the sitcom where Richie plays a professional woman with complicated family relationships and is trying to sort out her life. Daisy Gardner (Californication) is penning the script while Warren Bell will executive produce and oversee the pilot script. Jamie Tarses will also executive produce. Richie is credited with creating the idea so she will also produce; Michael Baum of Impression Entertainment will additionally produce.

Casting Call:  TV Land is hosting an open casting call December 12 in New York City for the third season of original competition series She’s Got The Look. Women aged 35+ are encouraged to attend the casting call held at Hotel Pennsylvania (Gold Ballroom) from 11a-4p (line-up begins at 10a). Candidates must bring a photo ID to the audition and those approved to the next round must also be available for call-back interviews on December 13. Information about the show can be found at www.TVLandPrime.com . For more information about the casting call, please contact Mitchell Squires at [email protected] or Kelly Kearns at [email protected].

A CYNOPSIS MESSAGE FROM WE tv

Thursday  A18-49 Analysis: CBS gave thanks Thursday night as the network won the holiday primetime among A18-49 at 2.4/7, according to final national ratings from Nielsen. CBS’ Survivor won at 8p with a 3.1/10 followed by ABC’s Charlie Brown Thanksgiving special at 2.0/6. A repeat of CSI on CBS edged into first place at 2.0/6 while FOX’s movie special was a tenth of a rating point behind at 1.9/6 and the ABC’s Beyonce special in third at 1.7/5. CBS polished off another win through 10p as The Mentalist encore did best at 2.1/7 with NBC’s The Jay Leno Show next at 1.5/5 and ABC’s Paul McCartney special trailing in third place at 1.2/4.

Live + Same Day Household Ratings: Thursday, November 26, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.4/11       Survivor: Samoa 5.3/11, CSI [r] 5.1/10, The Mentalist [r] 5.7/11

FOX: 3.1/6           FOX Movie: Night at the Museum 3.1/6

ABC: 2.9/6          Charlie Brown Thanksgiving [r] 3.1/6, Beyonce: I Am Yours 3.0/6, Paul McCartney Good Evening, New York City 2.7/5

NBC: 2.6/5          The Office [r] 1.7/3, NBC News Special: People of the Year 3.1/6, The Jay Leno Show 2.9/6

ION: 0.8/2          Ghost Whisperer [r] 0.6/1, NCIS [r] 0.9/2, NCIS [r] 1.0/2

UNIV: 0.8/1        Cine Especial 0.8/2, La Rosa de Guadalupe 0.7/1

CW: 0.7/1           Vampire Diaries [r] 0.9/2, Supernatural [r] 0.6/1

TELE: 0.5/1         Fest Cine Cantiflas V 0.4/1, Fest Cine Cantiflas VI 0.5/1

A18-49: CBS 2.4/7, FOX 1.8/6, ABC 1.6/5, NBC 1.3/4, UNIV 0.6/2, TELE 0.5/2, CW 0.4/1, ION 0.4/1

Friday A18-49 Analysis: FOX and UNIV both claimed #1 Friday night with the A18-49 demo at 1.4/5 each, according to final national ratings from Nielsen. At 8p, UNIV’s En Nombre del Amor squeezed into first place at 1.4/5, while FOX’s movie special was very close behind at 1.4/4. During the 9p hour, UNIV’s Sortilegio won at 1.7/5 with FOX’s movie Ice Age 2 in second at 1.5/5. ABC was #1 at 10p as 20/20 delivered a 1.7/5 with UNIV’s La Rosa de Guadalupe at #2 with 1.2/4. 

Live + Same Day Household Ratings: Friday, November 27, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 3.5/6         Ghost Whisperer [r] 3.7/7, Medium [r] 3.4/6, Numb3rs [r] 3.3/6

ABC: 2.9/5          SuperNanny 2.2/4, Ugly Betty 2.3/4, 20/20 4.1/8

FOX: 2.6/5          FOX Movie: Ice Age 2: The Meltdown 2.6/5

NBC: 2.4/4         NBC Movie of the Week: 40 Year Old Virgin 2.4/4, The Jay Leno Show 2.2/4

UNIV: 1.8/3        En Nombre Del Amor 1.8/3, Sortilegio 2.0/4, La Rosa de Guadalupe 1.4/3

CW: 0.8/1           Smallville [r] 1.0/2, America’s Top Model [r] 0.6/1

ION: 0.8/1          Criminal Minds 9P 0.8/1, Criminal Minds 10P 0.8/1

TELE: 0.5/1         Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.4/1, Victorinos 0.5/1

A18-49: FOX 1.4/5, UNIV 1.4/5, CBS 1.2/4, ABC 1.1/4, NBC 1.1/4, TELE 0.5/1, CW 0.4/1, ION 0.2/1

Saturday A18-49 Analysis: ABC was #1 with the A18-49 demo Saturday night posting a 1.8/6, according to final national ratings from Nielsen. ABC’s college football double header won at 8p with 1.7/6 over FOX at 1.6/5 for the average of two Cops episodes. The same two networks remained in the same positions through 9p as ABC’s college football was first at 1.8/6 and FOX’s AMW: America Fights Back was second at 1.6/5. ABC completed a clean sweep of the night with more football at 2.0/6 during 10p, while NBC’s movie ended up in second place at 1.5/4.

Live + Same Day Household Ratings: Saturday, November 28, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD

ABC: 4.3/8       Saturday Night Football: ND at Stanford/GA at GA Tech 4.5/8

CBS: 3.7/7       Crimetime Saturday [r] 2.6/5, Crimetime Saturday [r] 4.1/7, 48 Hours Mystery 4.4/8

FOX: 3.1/6        Cops 3.0/5, Cops 2 [r] 3.3/6, AMW: America Fights Back 3.1/6

NBC: 2.0/4        Merry Madagascar [r] 1.7/3, NBC Saturday Night Movie: Incredibles [r] 2.0/4

UNIV: 1.3/2       Sabado Gigante 1.3/2

ION: 0.7/1        Saturday 9PM Movie: The Rookie [r] 0.7/1

TELE: 0.3/1       Cine de Impacto [7p start] 0.3/1, Cine de Impacto II 0.3/1

A18-49: ABC 1.8/6, FOX 1.6/5, NBC 1.3/4, CBS 1.0/3, UNIV 0.8/3, ION 0.2/1, TELE 0.2/1

Sunday  A18-49 Analysis: NBC ended the long holiday weekend a winner Sunday night at 6.1/15 A18-49, according to final national ratings from Nielsen. FOX captured the 7p hour by averaging a 5.9/17 for NFL Sunday, NFL Sunday Post-Gun and The OT, while CBS’ 60 Minutes took second place at 2.6/7. NBC led at 8p with an average of 5.3/13 for the combo of Football Night in America Part 3, Sunday Night NFL Pre-Kick and the start of the NFL game and coming next was FOX at 3.8/9, the average of The Simpsons and The Cleveland Show. NBC continued to dominate through 9p as Sunday Night Football posted a 7.3/17 and ABC’s Desperate Housewives claimed second place at 4.4/10. NBC concluded the night a champ with NFL football stretching up to a 7.6/18, with ABC following again, this time with Brothers & Sisters at 2.9/8.

Live + Same Day Household Ratings: Sunday, November 29, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 9.4/15     Football Night in America Part 2 3.0/5, Football Night in America Part 3 6.2/10, NBC Sunday Night Football: Pittsburgh at Baltimore 11.5/18

CBS: 7.8/12       60 Minutes 9.0/14, The Amazing Race 6.8/10, Hallmark Hall of Fame: A Dog Named Christmas 7.7/12

FOX: 6.5/10        The OT 6.4/11, The Simpsons 5.0/8, The Cleveland Show 4.1/6, Family Guy 4.9/7, American Dad 3.8/6

ABC: 6.1/10       America’s Funniest Home Videos 4.7/7, Extreme Makeover: Home Edition 6.1/9, Desperate Housewives 7.9/12, Brothers & Sisters 5.8/10

UNIV: 1.6/2      Noche Estrlls 1.4/2, Premios TV y Nov ’09 1.6/3

ION: 1.0/1       Sunday Night Movie: Outlaw Josey Wales [r] 1.0/2

TELE: 0.5/1      Marav Mundo Disney 0.5/1, Cine Millonario 0.6/1

A18-49: NBC 6.1/15, FOX 4.8/12, ABC 3.1/8, CBS 2.6/6, UNIV 1.2/3, TELE 0.5/1, ION 0.3/1

MSG Media tapped David Clark as EVP/Sales. David will be in charge of all advertising sales efforts encompassing sponsorships, co-promotions and partnership deals for MSG Media which includes FUSE, MSG, MSG Plus and MSG Interactive. David will also work with all MSG Media departments to create and implement sales strategies and plans. Previously, David was one of the founders of JOOST.com.

WNET.ORG, parent company of THIRTEEN, WLIW21 and Creative News Group appointed three to various positions:

• Dan Goldman was promoted to Executive Director/Finance, up from Executive Director/Interactive and Broadband. In his new role, Dan will provide oversight in the areas of corporate finance and operating strategy with emphasis on capital investment ventures and long-term budgeting.
• Dan Greenberg was named Senior Director/Interactive, up from Director/Interactive. Dan has managed the interactive department’s multi-platform digital strategies involving local content and kids programming including the production of online original videos, interactive features among other extensions.
• Debbie Adler was hired as Director/Online Marketing where she will manage traffic to THIRTEEN and WLIW’s local and national programming sites. Debbie joins WNET.ORG from KCRW/Los Angeles.

Jon Graham was elevated to VP/Marketing, Sales and Partnership with MTV Networks International (MTVNI) in Canada. Based in Toronto, Jon will jointly report to Scot McBride, COO, MTV Networks Latin America and Canada and Jean Philippe Randisi, Managing Director, Nickelodeon and Viacom Consumer Products, MTVNI. 

This day in History:   2001 – Enron Corp. filed for Chapter 11 reorganization. The filing came five days after Dynegy walked away from a $8.4 billion buyout. It was the largest bankruptcy in U.S. history.

Answer to Yesterday’s Trivia Question:  If you’re having a Buzz Micro-Beer, what city are you in?  CLEVELAND!  THE DREW CAREY SHOW  Kudos to: Eric Dunefsky-Globalhue:GMG; Andrew Goldman-HBO/NY; Anne Kissel Elliot-ET Consulting/Palm City; Corey Chu-NBC Universal/NY; Kathryn Kieser-Haworth Marketing and Media/Minneapolis; Murray Schultz-Spectrum Global Comm/Chicago; Cheryl Gandert-engauge/Columbus; Will Allmendinger-Sirius XM Radio/Chicago; Dan Matson-20th Television/LA; Dave Harding-Creative Differences/North Hollywood; Rob Maron-I’m Serious Prods/LA; Kim Kottler-Telepictures/LA; Paola D’Agnolo-Galafilm/Montreal; Andrew Makarewicz-CineGroupe/Montreal

Today’s Trivia Question:  This logo was first introduced in September 1951 and to most of us, hasn’t changed so much as a pixel since then.  It was at one time in the ’70s said to be the most recognizable logo in the world.  What is it? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
12.02.09

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WHAT’S ON TONIGHT –  WEDNESDAY, DECEMBER 2, 2009

ABC:  Modern Family [r], The Middle, Modern Family [r], Cougar Town [r], Eastwick
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: Rudolph the Red-Nosed Reindeer, Grammy Nominations Concert Live!, Criminal Minds [r]
CW:  Gossip Girl [r], Vampire Diaries [r]
FOX: So You Think You Can Dance, Glee
ION:  Ghost Whisperer, Ghost Whisperer, Criminal Minds
NBC:  Christmas in Rockefeller Center, Law & Order: SVU [r], Jay Leno Show
PBS:  Mr. Christmas [r], Great Performances at the Met
TELE: Mas Sabe el Diablo; Ninos Ricos Padres Pobres, Victorinos
UNIV: En Nombre del Amor, Sortilegio, Don Francisco Presenta

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