Cynopsis: Kids!

12/03/09

Good morning. It’s Thursday, December 3, 2009, and this is your first early morning Kids briefing. 

THQ and DreamWorks Animation ink a new multi-year, multi-property licensing deal, giving THQ the exclusive worldwide rights to develop and publish video games based on DreamWorks Animation’s upcoming animated feature films (e.g. Kung Fu Panda: The Kaboom of Doom, Puss In Boots) and CG animated TV series (The Penguins of Madagascar).  While the terms of the agreement were not announced, THQ does have the rights to create game titles for all handheld and consoles systems, wireless devices and online game services (e.g. Xbox Live, PlayStation Network).  The newly expanded pact will see THQ release the following games in conjunction the theatrical release of DreamWorks movies:

• Kung Fu Panda: The Kaboom of Doom, the sequel to Kung Fu Panda, is slated for release on June 3, 2011.
• Puss In Boots, based on the characters in the Shrek universe, is set for release on November 4, 2011.
• THQ previously announced the rights to publish videogames based on MegaMind, which is scheduled to be released on November 5, 2010.
• For The Penguins of Madagascar, THQ plans to publish the first video game title based on the series in spring 2010.

MORE KIDS STUFF

Sesame Street is headed for Nigeria!  Sesame Workshop is developing a new series targeted to Nigerian kids, which will offer messaging about staying in school, girl empowerment and HIV/Aids.  Sesame Street Nigeria (working title) is being produced through a 5-year grant from the American people via the US Agency for International Development (USAID) and will initially include 78×30 (making up three seasons) as well as outreach materials.  Sesame Workshop is working closely with an advisory board of local exporters in order to determine the focus and content for the new series.  The series will feature Kami and Big Bird among other characters.  The first three seasons will address these goals through the following themes:

• Season 1: We Can – will focus on empowering kids to aspire to be anything they want and encourage them to stay in school. Show content will portray community participation in the learning process and suggesting there is also time for play, fun and creativity in kids’ lives.
• Season 2: We Do It Right will highlight honesty and integrity, courtesy and coping with mistakes. Themes will include mutual respect and understanding and gender parity.
• Season 3: We Live Here will focus on community activities that reflect the importance of culture and caring for the environment.

Ty Pennington (Extreme Makeover: Home Edition) and NFL star and Today correspondent Tiki Barber join in Wow! Wow! Wubbzy! fun during a week of new of the series Monday-Friday, December 14-18 at 3p on Nick Jr.  Pennington stars as Ty Ty the Tool Guy on Monday, December 14, at 3p, and Barber voices Touchdown Tiki on Tuesday, December 15, at 3p.  Wow! Wow! Wubbzy! is produced by Bolder Media, Inc. in association with Starz Media, LLC’s Film Roman Animation Studio.

PBS Kids and PBS Kids Go! are celebrating  the season with new holiday episodes of Dinosaur Train (December 14, check local listings for times) and WordGirl (December 10, check local listings) and returning holiday episodes of Super Why, Arthur, Cyberchase, Maya & Miguel, Curious George among others.

MARKETING/LICENSING

Ethos Concepts partners with Chapman Entertainment in a licensing deal to launch a line of toiletries featuring Chapman’s properties Fifi and the Flowertots and Roary the Racing Car.  Products will include Fifi and Roary toiletries and toothbrushes, available this holiday season, including electric toothbrushes, soaps, shampoo, shower gel, bubble bath among other products.

Cosmic Debris Etc., inks a new Emily the Strange licensing deal with sleepwear manufacturer MjC International Group.  Announced by global licensing agent Gator Group, the deal will see MjC International produce a full range of Emily the Strange sleepwear, loungewear and underwear, which will be available at retail in 2010.  Created by artist Rob Reger in 1993, Emily the Strange has development into a cult favorite of individual expression, along with her four black kitties.  The Emily the Strange publishing program includes comic books published by Dark Horse Comics and books and stationery from Chronicle Books as well as four teen-targeted novels from HarperCollins’ HarperTeen imprint.  New licensing deals from Gator Group include apparel, accessories, room decor, electronics and stationery partners as well as a few hush-hush projects to be announced in early 2010.

BBC Worldwide Australia has concluded a deal with Showtime Attractions and Westfield Shopping Centers for the Teletubbies’ series of dance event appearances in Australia beginning this January 4 2010 at shopping malls including the Westfield Garden City (QLD), Penrith (NSW) and Plenty Valley (VIC).  The Teletubbies will appear in two interactive shows each day.

EXECUTIVE MOVES

Stephanie Gonzalez is upped to Director/Licensing, Copyright Promotions Licensing Group (CPLG) US, a licensing arm of Cookie Jar.  She will continue to work out of the Burbank office and report to Lisa Streff, SVP/Domestic Consumer Products.  Gonzalez will continue to have a key role in overseeing the development and implementation of merchandising programs for brands such as Strawberry Shortcake, Varsity, Lucha Libre AAA, Harlem Globetrotters, Richard Scarry and Bobby Jack. She will focus on a wide range of categories including all soft lines, accessories, back to school, bags, costumes, food and consumables, footwear, Halloween, party goods, vending and amusement and stationery.

marblemedia appoints Johnny Kalangis as Creative Director for its Interactive Division.  Kalangis will be responsible for heading creative of all aspects of marblemedia’s online projects, focusing on storytelling across all platforms and collaborating with the sales team to integrate new business opportunities.   Prior to joining marblemedia, Kalangis worked for the Canadian Broadcasting Corporation as Executive in Charge of Online Original Programming, and producer for projects including Barney’s Version, The Mercer Report, Opening Night, Doctor Who and Being Erica.  Kalangis is also a feature filmmaker and interactive producer whose most noted film, Love is Work, received numerous awards.

THQ Inc. appoints industry veteran Germaine Gioia as SVP/Licensing and Merchandising.  The move marks Gioia’s return to THQ after serving as SVP/Licensing, Capcom Entertainment in the US and European territories for the past three years.  Gioia previously headed licensing efforts of THQ for 14 years, where she was instrumental in securing many of THQ’s successful franchises.  She returns to THQ along with Josh Austin to work with each of THQ’s business units in their licensing and merchandising efforts.

Houghton Mifflin Harcourt appoints Eric Shuman as the first COO of its K-12 publishing division.  Shuman will focus on operational performance of the Company’s K12 business while also overseeing core print publishing, digital products, technology platforms, global supply chain, information technology and customer care. He will report directly to CEO Barry O’Callaghan and will work closely with K12 President Mike Lavelle and K12 CFO Mark Schumacher.  Shuman will divide his time among the Company’s major office locations in Massachusetts, Florida, Illinois and Texas while Orlando serves as home base.  Shuman is the former CEO of Thompson Corporation’s Thomson Lifelong Learning & International Group.  Previously he was a Partner at PricewaterhouseCoopers.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/23-11/29/09 :
Total Day      (000)   Primetime       (000)
NICK°:           1372    DSNY*:              1316
DSNY*:            922    NAN**:                839
CARTOON:       636    CARTOON:            684
NAN**:            548    NICK JR:              382
NICK JR:          310    ESPN:                  206
ADSM**:          170    DXD:                   161
DXD:                166    BET:                    120
NICKTOONS:      79    NICKTOONS:        115
ESPN:                66    TLC:                      95
BET:                  60    DISCOVERY:           78
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/23-11/29/09 :
Total Day        (000) Primetime       (000)
NICK°:               766   DSNY*:             989
DSNY*:              623   NAN**:              641
CARTOON:          430   CARTOON:         476
NAN**:               405   ESPN:               127
DXD:                   124   DXD:                121
ADSM**:             104   NICKTOONS:      81
NICK JR:               67   BET:                   73
NICKTOONS:         58   TLC:                   65
DISCOVERY:          42   NICK JR:            64
ESPN:                   41   DISCOVERY:       61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/23-11/29/09 :
Total Day    (000)   Primetime      (000)
NICK°:          565     DSNY*:             797
DSNY*:         500     NAN**:             647
NAN**:         499     CARTOON:         381
CARTOON:     310     ESPN:               157
ADSM**:       156     BET:                 113
DXD:             100     DXD:                  98
MTV:               65     COMEDY:            91
ESPN:              64     DISCOVERY:       90
BET:                62     TLC:                   82
DISCOVERY:    58     MTV:                   78
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 10/26-11/29/09 vs. 10/27-11/30/08, Cable Networks Only:
Network:                        (000)   %diff
NICK° :                              707       +2%
DSNY:                               587       +15%
CARTOON:                         370       -15%
NAN*:                                315      +41%
ADSM**:                           104       -24%
DXD:                                  95       +25%
NICK JR:                             66       +22%
NICKTOONS:                       48       +12%
ESPN:                                 33       -23%
DISCOVERY:                        29       -33%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 25, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1225; K6-11 580; TWEENS 9-14 379
DISNEY CHANNEL:     K2-11 1211; K6-11 852; TWEENS 9-14 678
CARTOON NETWORK: K2-11   890; K6-11 661; TWEENS 9-14 494
DISNEY XD:               K2-11   305; K6-11 214; TWEENS 9-14 155
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 26, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1139; K6-11 737; TWEENS 9-14 549
DISNEY CHANNEL:     K2-11   888; K6-11 545; TWEENS 9-14 391
CARTOON NETWORK: K2-11   700; K6-11 447; TWEENS 9-14 283
DISNEY XD:               K2-11   242; K6-11 187; TWEENS 9-14 139
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 27, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1700; K6-11 1014; TWEENS 9-14 774
DISNEY CHANNEL:     K2-11 1121; K6-11   755; TWEENS 9-14 580
CARTOON NETWORK: K2-11   746; K6-11   480; TWEENS 9-14 301
DISNEY XD:               K2-11   243; K6-11   189; TWEENS 9-14 153
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 28, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1708; K6-11 1098; TWEENS 9-14 829
DISNEY CHANNEL:     K2-11 1006; K6-11   635; TWEENS 9-14 479
CARTOON NETWORK: K2-11   519; K6-11   342; TWEENS 9-14 244
DISNEY XD:               K2-11   149; K6-11   122; TWEENS 9-14   85
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 29, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1366; K6-11 874; TWEENS 9-14 674
DISNEY CHANNEL:     K2-11 1076; K6-11 651; TWEENS 9-14 514
CARTOON NETWORK: K2-11   618; K6-11 411; TWEENS 9-14 294
DISNEY XD:               K2-11   118; K6-11   85; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 30, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1246; K6-11 585; TWEENS 9-14 433
DISNEY CHANNEL:     K2-11   916; K6-11 515; TWEENS 9-14 400
CARTOON NETWORK: K2-11   371; K6-11 241; TWEENS 9-14 209
DISNEY XD:               K2-11   134; K6-11   96; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 1, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1124; K6-11 509; TWEENS 9-14 407
DISNEY CHANNEL:     K2-11   726; K6-11 424; TWEENS 9-14 310
CARTOON NETWORK: K2-11   470; K6-11 269; TWEENS 9-14 206
DISNEY XD:               K2-11   172; K6-11 119; TWEENS 9-14   78
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:   This popular toy was created in 1958 by Arthur Granjean, a French garage mechanic in Paris, and developed as an automatic drawing toy.  The Ohio Art Company bought the US rights for $25,000 and introduced it to American children in July 1960. Since then more than 100 million have sold in the US alone.  What is it?   ETCH-A-SKETCH  Kudos to: Jacki Zix-Macy’s/NY; Monica Lenti-MTV Networks/NY; Joe Giangrasso-High 5 Prods; David Larson-CBS Television/NY; Heather Floore-KDAF/Dallas; Mike Patterson-CNN Int’l/Chicago; Barb Throm-Smart Media/St. Louis; Christina Pagones-WTTW National Prods/Chicago; Mark Rodriguez-MDR Ent/Valencia; Kathy Franklin/Santa Monica; Carol Roeder-Lucasfilm/San Francisco; Tammi Denbow-Fox/LA

Today’s Trivia Question:  Created in the 1940s by Eleanor Abbott while she was in the hospital recovering from polio.  In 1949 Milton Bradley bought the rights and was the most popular game sold in the US in the 1940s.  What board game is this?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
12.03.09

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