Monday December 22, 2025 NBCUniversal had a slew of new technology and data announcements ahead of CES. Among them were LIVE Total Impact, a cross-platform tool designed to leverage the real-time viewership of live tentpole moments and extend that engagement across NBCUniversal’s full ecosystem; Performance Insights Hub, a proprietary intelligence platform providing […]
A CYNOPSIS MESSAGE FROM SCREENVISION Cinema Is Crushing It in 4Q Avatar: Fire and Ash, brought ~8M opening-weekend admissions. By the end of 4Q, moviegoing will reach 60% of P12-74, with Gen Z accounting for half of all admissions. As momentum carries into 1Q ’26, cinema delivers scaled, predictable reach with premium attention and cultural […]
Sunday December 21, 2025 CONVERGENT TV WORLD AWARDS 2026 Final Hours to Enter Innovation deserves recognition—and TONIGHT is your final chance to claim it. Your innovation belongs on the industry’s biggest stage. Enter by 11:59pm ET before the door closes. START YOUR ENTRY FEATURED JOB DIRECTOR OF PERFORMANCE MARKETING >> ATHLETE […]
Friday December 19, 2025 IN THE NEWS Horizon Media unveiled HorizonOS, an operating system built on an open ecosystem of partners. According to Horizon, the architecture of HorizonOS unifies three core forms of intelligence: · Blu is the AI-native innovation ecosystem that translates strategy into action. It enables Horizon to deliver on enhanced “speed […]
Thursday December 18, 2025 IN THE NEWS YouTube has landed the rights to air the Academy Awards beginning in 2029 and running through 2033. ABC has carried the awards show since 1976. “The Oscars are one of our essential cultural institutions, honoring excellence in storytelling and artistry,” said YouTube CEO Neal Mohan. “Partnering with […]
Wednesday December 17, 2025 CONVERGENT TV WORLD 2026 Experience Convergent TV World Like a VIP Exclusive to qualified brands and agencies: free VIP Passes with elite perks, including lounge access, priority seating, Awards entry, and Hosted Buyer meetings. Availability is limited—apply today. APPLY NOW FEATURED JOB DIRECTOR OF PERFORMANCE MARKETING >> […]
A CYNOPSIS MESSAGE FROM PREMION Wednesday December 17, 2025 IN THE NEWS The BBC could be forced to release a Netflix-like subscription service, or take on limited advertising as a way to broaden its funding sources, according to a policy paper cited by Deadline.com. The paper maps out possible scenarios for the […]
Tuesday December 16, 2025 CTV In 2026: Three Priorities Every Advertiser Must Get Right CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s shifting heading into 2026 for CTV are the expectations around […]
Tuesday December 16, 2025 IN THE NEWS CBS is doubling down on what’s working with a new special, “Everybody Loves Raymond: 30th Anniversary Pt. 2,” airing Monday, December 22 at 8p. That’s less than a month after the 1996-2005 comedy’s first anniversary special, which premiered November 24 and had an encore broadcast four days […]
Monday December 15, 2025 President Trump signed an executive order on Thursday that directs the Department of Justice to establish a task force to challenge certain state laws regarding artificial intelligence, arguing that AI constitutes interstate commerce and should therefore be regulated at the federal level. The order, titled “Ensuring a National […]
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