Friday January 9, 2026 IN THE NEWS Paramount Skydance is doubling down, reaffirming its $30-a-share bid for Warner Bros. Discovery and insisting it tops the deal WBD struck with Netflix. The company says it has “diligently and constructively” addressed every concern raised by WBD, pointing to its December 22 revised proposal and follow-up filings […]
Thursday January 8, 2026 IN THE NEWS As expected, the board of Warner Bros. Discovery advised shareholders to reject the latest amended takeover offer from Paramount. “Your Board negotiated a merger with Netflix that maximizes value while mitigating downside risks, and we unanimously believe the Netflix merger is in your best interest,” […]
Wednesday January 7, 2026 CONVERGENT TV WORLD 2026 The Voices Guiding the Next Era of Convergent TV As the industry hits a turning point, Convergent TV World delivers the clarity leaders need. Laura Martin of Needham & Company opens the event with a keynote on AI acceleration, investment shifts, and the rebuild of measurement—followed by […]
Wednesday January 7, 2026 IN THE NEWS NBC reports it has sold all of its ad inventory for the upcoming Winter Olympic Games – and the sellout was the earliest the company has ever recorded. The Games, from Milan Cortina, Italy, will be part of what NBC dubs a “Legendary February” […]
On this episode of Inside the Stack, Cynopsis’ Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean […]
Tuesday January 6, 2026 IN THE NEWS It’s official: Comcast has separated from Versant Media, the new home to cable networks including MS NOW, CNBC, E!, Oxygen, Golf Channel, USA Network and SYFY. “Today marks a defining moment as Versant becomes an independent, publicly traded media company,” said CEO Mark Lazarus. […]
Monday January 5, 2026 From GenAI to vertical video, gaming, M&A and more, industry experts share their insights on the innovations and strategic shifts poised to define media technology in 2026 and beyond. “In 2026, AI won’t wait for you to ask what to watch. It will become a true agent, anticipating your needs and […]
Monday January 5, 2026 IN THE NEWS Warner Bros. Discovery plans to reject Paramount Skydance’s amended $108.4 billion takeover bid, reports CNBC. Paramount had strengthened its December 8 tender offer with a $40.4 billion personal guarantee from Orace co-founder Larry Ellison and increased its regulatory termination fee. But the board is expected to stick […]
Tuesday December 23, 2025 Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, […]
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