Tuesday July 7, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · It’s Not You, It’s Your UX: Streaming Apps Blamed for Breakups · Streaming Giants Hit “Non” to France’s New Content Rules · Versant Takes Big Swing in Sports Tech IN THE NEWS A poor user […]
Monday July 6, 2026 Bill Abbott on Five Years of Great American Media — and Why Focus Wins in a Fragmented Media Market For the last two decades, the prevailing playbook in media has centered on scale: Build larger entertainment ecosystems capable of serving as many viewers as possible. One of the loudest critiques is […]
Monday July 6, 2026 Good morning and welcome back to Cynopsis, your essential morning read. We took a brief Fourth of July hiatus — and the fireworks were plentiful both in the sky and across the industry. Here’s everything that went down while we were out: · Comcast Pulled the Trigger on NBCU Spinoff · […]
Tuesday June 30, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Have you caught the World Cup fever yet? Fox Sports, Telemundo and the litany of brands aligning themselves with the tournament are certainly feeling it, given the notable ratings wins and fan fervor. It also helps that the […]
Friday June 26, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. In observance of the July 4th holiday, Cynopsis will not be publishing next week. We’ll be back in your inbox on Monday, July 6th. Wishing everyone a safe and happy Independence Day! Today: · FCC Chair Accuses ABC […]
Thursday June 25, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Broadcast Affiliates Revolt as Network Ties Fray in Streaming Era · Netflix “Ghostbusters” Series Set for 2027 · World Cup Viewership Sets Records IN THE NEWS Relationships between local network affiliates and the major broadcast […]
Wednesday June 24, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Letterman Goes Global · Miss USA Returns to TV · “Ponies” Gets Put Out to Pasture IN THE NEWS NBCUniversal Global TV Distribution and David Letterman’s Worldwide Pants have partnered with digital monetization firm
If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building Tatari’s revenue operation across 350 brands and 100-plus agencies, argues that programmatic is simply a tool, and not a TV […]
Tuesday June 23, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Ads Are Winning Viewers Back, But Gen Z Is Playing by Different Rules · Linear TV Is Now a Niche Sport — and Streaming Loyalty Is a Myth · Disney Takes Its FCC Fight to the […]
A CYNOPSIS MESSAGE FROM SCREENVISION There’s No Shared Experience Like Cinema Cinema delivers premium video with unmatched attention,scaled reach, and cultural impact you can’t replicate anywhere else. This past weekend proved it: Toy Story 5 took the box office to infinity and beyond,with a Taylor Swift original on the soundtrack and ~14M impressions fueling the […]
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