Wednesday January 8, 2025 IN THE NEWS Paramount Global and Comcast announced the renewal of their distribution agreements, which deliver Paramount’s portfolio of broadcast brands – including CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount Network and more – across Xfinity platforms. Comcast subscribers will also retain access to streamers Paramount+, Pluto TV and BET+. […]
A CYNOPSIS MESSAGE FROM DISNEY Tuesday January 7, 2025 CES 2025: Where Tech Meets Media, Marketing, and Entertainment By E.B. Moss By the time the neon lights of Las Vegas are visible against the night sky this Friday, another Consumer Electronics Show will be over, having enlightened some 130,000 attendees, thanks to more […]
Tuesday January 7, 2025 IN THE NEWS FuboTV and Disney have struck a deal for Disney to combine its Hulu + Live TV business with Fubo, thus ending Fubo’s antitrust litigation against the formation of Venu Sports by Disney, Fox Corp. and Warner Bros. Discovery. Fubo has agreed to a $220 million cash payment […]
Monday January 6, 2025 IN THE NEWS Paramount and Skydance Media fired back at critics of their pending merger, including LiveVideo.AI Corp., the Center for American Rights, and Fuse Media, maintaining in a regulatory filing that far from being harmed by the deal, their critics are making demands that threaten free speech. “These filings […]
Sunday January 5, 2025 FEATURED JOB SALES LEAD – AGENCY PARTNERSHIPS UPWAVE NEW YORK, NY Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and […]
Friday January 3, 2025 IN THE NEWS NBCUniversal is charging $14.99/month, or $99 annually, for CNBC+. The new streaming service, offering access to episodes of CNBC business day shows, aims to attract business-oriented viewers for longer periods of time, and a global feed will enable them to follow programming from Asia and Europe. In […]
Thursday January 2, 2025 IN THE NEWS The average American spent 23% less on streaming in 2024 (or $42.38/month) than in 2023 ($55.03/month), according to research organization Reviews. One reason for the dip: 27.8% of viewers reported being overwhelmed by the increasing number of streaming apps. Americans also may be spending less on streaming […]
Tuesday December 31, 2024 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. NETFLIX’S NEXT SPORTS MOVE Netflix is just getting warmed up when it comes to its live sports strategy. The streamer is coming off hosting the Jake Paul vs Mike Tyson boxing match, two NFL Christmas Day games […]
Monday December 30, 2024 What trends, challenges and opportunities lie ahead in 2025? Experts offer insights on navigating a dynamic environment. Think fast. Generative AI is poised to significantly impact the advertising industry in 2025 and beyond. Our recent 5 Factors for 2025, which gathered insights from industry leaders, revealed mixed opinions on AI. Some […]
A CYNOPSIS MESSAGE FROM PREMION Monday December 23, 2024 Winning CTV Strategies in a Shifting Advertising Marketplace 2024 has emerged as a standout year for advertising, driven by tentpole sporting events and the elections, with CTV attracting more ad dollars than ever before. As we close out the year, we caught up with […]
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