A Cynopsis Message From ITN Monday April 27, 2026 TOP MEDIA TECH NEWS The POSSIBLE conference kicks off today in Miami, bringing agencies, brands, media companies and tech partners together for several days of networking, conversation and insights along the palm tree-filled beaches. Many media and tech companies, including Nielsen, Roku and […]
Sunday April 26, 2026 UPFRONTS Position Early. Win the Upfront. The most valuable Upfront conversations happen before presentations begin. The Cynopsis Upfront Package ensures your brand is seen, trusted, and remembered across the full cycle. Lead the conversation from the start. Discover the 2026 Upfront Package. REACH OUT TODAY FEATURED JOB […]
Thursday April 23, 2026 IN THE NEWS Consumers bounce hourly as “couch commerce” reshapes the path to purchase, says MiQ’s From Funnel to Flexibility report, which focuses on the ways people watch, browse, and buy. “Couches have become the new storefronts as consumers move from screen to screen, almost in the […]
A Cynopsis Message From ITN Wednesday April 22, 2026 IN THE NEWS Peacock’s ad-free Premium Plus tier is coming to Roku Premium Subscriptions through a new deal between NBCUniversal and Roku. The top-tier plan remains ad-free except for live sports and includes offline downloads and access to geo-targeted local TV stations. It’s […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday April 21, 2026 IN THE NEWS Midterm spending for the 2026 cycle is on track to top $10 billion – just 8% shy of the 2024 presidential cycle ($11.2 billion) and 16% higher than the 2022 midterms ($8.9 billion), according to Kinetiq’s The […]
Sunday April 19, 2026 UPFRONTS Position Early. Win the Upfront. The most valuable Upfront conversations happen before presentations begin. The Cynopsis Upfront Package ensures your brand is seen, trusted, and remembered across the full cycle. Lead the conversation from the start. Discover the 2026 Upfront Package. REACH OUT TODAY FEATURED JOB […]