Friday November 14, 2025 Why CTV Belongs At The Center Of Every Omnichannel Strategy Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers, that means CTV is the ideal launch point for […]
Friday November 14, 2025 IN THE NEWS Doesn’t sound like Disney is backing down in the carriage dispute that has left its channels dark on YouTube TV. On an earnings call Thursday, CEO Bob Iger told analysts, “The deal that we have proposed is equal to or better than what other large distributors have […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday November 13, 2025 IN THE NEWS Versant has chosen USA Sports as the umbrella brand for sports programming on USA Network and Golf Channel. Plans call for the division to air more than 10,000 hours of event, studio, and original sports programming on USA Network, Golf […]
Wednesday November 12, 2025 CYNOPSIS SPONSORSHIPS Invest Where Influence Lives Your audience isn’t scrolling—they’re deciding. Cynopsis connects you with the senior leaders moving media forward. Use your remaining 2025 budget to build awareness that lasts. INQUIRE ABOUT 2025 PLACEMENTS TODAY FEATURED JOB MANAGER, DISTRIBUTION MARKETING >> INSP, LLC./ INDIAN LAND, SC: […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel & the NFL Team Up To Make Your Brand the MVP of the Season Holiday Touchdown: A Bills Love Story Premieres Sat Nov 22 It’s Not Christmas Without Hallmark! Wednesday November 12, 2025 IN THE NEWS Thirty-eight percent of US internet households subscribe to at least […]
Tuesday November 11, 2025 IN THE NEWS The complete freshman season of HBO Max’s “The Pitt” will debut on corporate sib TNT starting Monday, December 1, at 9p – graphic scenes and all. Warner Bros. Discovery said that the decision not to edit “The Pitt” for linear TV was an acknowledgment of the show’s […]
Monday November 10, 2025 IP-to-postal linkages are accurate, on average, 13% of the time. That stat is among the key findings from a study, commissioned by Coalition for Media Measurement and Go Addressable, that highlights gaps in CTV and audience-based advertising. Other highlights include: · IP-to-email linkages are accurate, on average, 16% of the time. […]
Monday November 10, 2025 IN THE NEWS AMC Networks is reducing its global workforce of 1,800 employees by about 5% through voluntary buyouts. CEO Kristin Dolan said the exits were intended to “ensure we have the right skills for the future.” The news came on Friday, as AMC reported 3Q25 results that included a […]
Sunday November 9, 2025 CYNOPSIS WEBINARS The Data Advantage Starts Here Broadcasters and streamers are rewriting the rules of audience engagement. Join Cynopsis and Omeda on Nov. 11 at 1 PM ET to explore insights from the 2025 State of Audience Data report—what’s driving growth, what’s holding brands back, and how to turn first-party data […]
Friday November 7, 2025 IN THE NEWS Forty-three percent of large advertisers expect to spend more on addressable TV in 2026. That stat comes from Go Addressable, an association led by the major TV providers that seeks to advance addressable TV advertising. Additionally: · Among survey respondents who haven’t used addressable TV, 63% plan […]
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