Wednesday May 7, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday May 7, 2025 IN THE NEWS Streaming impressions […]
A CYNOPSIS MESSAGE FROM A+E Global Media This Upfront, It’s As Simple As A+E We specialize in flexible solutions, from creative formats to multiplatform executions to evolving business models and more. The possibilities are endless. For More Info, Contact Your A+E Rep A&E | HISTORY | Lifetime | LMN |
Monday May 5, 2025 IN THE NEWS CBS canceled “The Equalizer” after five seasons. “Stepping into a kick-ass role like Robyn was everything I hoped it would be,” posted series star Queen Latifah. “’The Equalizer’ blew past every dream we had for it, and having the opportunity to do this for five seasons honestly […]
Monday May 5, 2025 Apple experienced “limited impact” from President Trump’s tariffs in the most recent quarter, reported CEO Tim Cook. While Cook acknowledged to investors that he couldn’t predict what impact of tariffs will have moving forward, should circumstances remain the same, tariffs would add a reasonable $900 million to the company’s costs next […]
Sunday May 4, 2025 The digital economy has surged to $4.9 trillion, supporting 28.4 million jobs nationwide, according to the fifth edition of Interactive Advertising Bureau economic research series, Measuring the Digital Economy: Advertising, Content, Commerce and Innovation. The latest findings show the digital economy has more than doubled since 2020. Additional findings include: – […]
Friday May 2, 2025 Thinking Big at Possible 2025 By E.B. Moss Possible, now in its third year, is rapidly establishing itself as must-attend event for professionals in the media, marketing and, especially, ad-tech space. A wave of more than 5,000 attendees headed to the beach – Miami Beach – swelling numbers over the sophomore […]
A CYNOPSIS MESSAGE FROM LOCALITY Friday May 2, 2025 IN THE NEWS Lester Holt’s last day as anchor of “NBC Nightly News” will be Friday, May 30. Holt, who announced in February that he was stepping down, will remain at NBC as a full-time anchor on “Dateline NBC.” Tom Llamas takes the […]
Thursday May 1, 2025 IN THE NEWS As brands reconsidered media budgets in the wake of Donald Trump’s tariff plans, insights from EDO reveal changes in TV ad strategy and performance – and some surprising results amid budget cuts. Home appliance brands slashed spend by 30%, for example, yet ad effectiveness jumped by 77%, […]
Wednesday April 30, 2025 Charter Communications has launched an Employee Stock Purchase Plan, giving eligible employees the opportunity to purchase Charter stock through payroll deductions and receive matching Restricted Stock Units based on their years with Charter. “In my meetings with employees around the country, one of the most frequent topics of conversation is they […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5