Wednesday December 3, 2025 CONVERGENT TV WORLD 2026 Complimentary Access for Brands & Ad Agencies next March in NYC Brands and agencies can unlock the full experience with a complimentary VIP Pass — including reserved seating, VIP Lounge access, Awards entry, and participation in our Hosted Buyer Program. VIP Passes are extremely limited. Apply now. […]
Tuesday December 2, 2025 IN THE NEWS Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis – among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in 3Q25. “The biggest surprise in our latest data wasn’t how […]
A CYNOPSIS MESSAGE FROM OMEDA Monday December 1, 2025 While a growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, YouTube continues to lead the pack, at 84%. That’s according to a Pew Research survey, which found Facebook coming in second with 71%. Age matters – among younger users, eight […]
A CYNOPSIS MESSAGE FROM SCREENVISION Cinema Wins the Holiday and Everything After Record attendance, premium attention, and a slate built to outperform every other screen. Whether it’s Broadway musicals or animated franchises, cinema delivers. ~27.2M packed theaters this Thanksgiving, ~8.6M for Wicked: For Good, and ~14.5M for Zootopia 2. December surges with Avatar: Fire and […]
Wednesday November 26, 2025 CONVERGENT TV WORLD 2026 Your VIP Access to What’s Next Convergent TV World 2026 brings the leaders shaping cross-screen advertising—from converged planning to creative innovation and privacy-first identity. If you’re a brand or agency, complimentary VIP Passes are now available. Apply today—space is limited. APPLY NOW FEATURED […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Wednesday November 26, 2025 IN THE NEWS Warner Bros. Discovery has requested that bidders submit revised, sweetened offers by Monday, December 1. Paramount Skydance is pursuing an acquisition of the entire company, while Netflix and Comcast are focusing on Warner Bros. Studios and HBO Max. The […]
A CYNOPSIS MESSAGE FROM OMEDA Tuesday November 25, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Although it’s still a couple of days away, we’d like to wish everyone a happy Thanksgiving. And if you’re one of the six lucky NFL fanbases who’ll watch their team Thursday […]
A CYNOPSIS MESSAGE FROM OMEDA Tuesday November 25, 2025 IN THE NEWS Station group owner Sinclair has proposed buying all the outstanding shares of rival EW Scripps that it does not already own for $7 per share. According to an SEC filing submitted Monday, Sinclair has acquired a 9.9% stake in Scripps […]
A CYNOPSIS MESSAGE FROM OMEDA Monday November 24, 2025 A growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, but YouTube reigns supreme, with 84% of respondents saying they use the platform. That comes from a new Pew Research Center study, which found Instagram use has grown […]
Monday November 24, 2025 IN THE NEWS Audiences want short-form vertical video to extend beyond social media, according to a survey commissioned by Media.net. Key findings in the report include: · 73% of consumers watch multiple times per day (41% a few times daily, 32% multiple times per hour). · 69% watch while relaxing […]
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