Sunday May 25, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday May 23, 2025 Cynopsis will not publish Monday, May 26, in observance of Memorial Day. IN THE NEWS The NFL dominates US sports viewership, according to a study from Involved Media, which found 79% of respondents follow the league. Next came college football (52%), MLB (49%) and the NBA (49%). The research also […]
Thursday May 22, 2025 IN THE NEWS FOX News filed a motion accusing nearly two dozen executives and sales personnel from voting technology company Smartmatic of intentionally concealing, destroying, and dissembling evidence related to their lawsuit. “On the eve of filing of this lawsuit, and while the US Department of Justice was investigating Smartmatic […]
Wednesday May 21, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
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Tuesday May 20, 2025 IN THE NEWS Wendy McMahon has resigned as President and CEO of CBS News and Stations. Her exit comes as Paramount prepares for its acquisition by Skydance, and is in talks to settle a $20 billion lawsuit from President Trump over a “60 Minutes” interview. “The past few months have […]
Monday May 19, 2025 Microsoft will shut down its demand-side platform, Invest (fka Xandr), by March of next year, as the company focuses on AI priorities. “We are entering a new era — one defined by conversational AI experiences, agentic systems that simplify decision making and bring brands closer to people, and predictive design models […]
Monday May 19, 2025 IN THE NEWS Charter Communications has agreed to buy Cox Communications in a blockbuster $34.5 billion deal that – pending antitrust approval – will “create an industry leader in mobile and broadband communications services, seamless video entertainment, and high-quality customer service delivering powerful benefits for American employees, customers, communities, and […]
Sunday May 18, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday May 16, 2025 IN THE NEWS Apple retained its top position in Kantar’s BrandZ Most Valuable Global Brands ranking for the fourth year, with a brand value of $1.3 trillion, up 28% year-over-year. Apple represents more than 12% of the total value of the Global Top 100. Also of note: · ChatGPT landed […]
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