A CYNOPSIS MESSAGE FROM PREMION Tuesday March 24, 2026 IN THE NEWS A group of Democratic senators is demanding a “thorough review” of the proposed $110 billion Paramount Skydance–Warner Bros. Discovery merger, citing concerns over significant foreign investment tied to the deal. In a letter to FCC Chairman Brendan […]
Monday March 23, 2026 TOP MEDIA TECH NEWS Samsung Ads touts dessert brand Crumbl’s first streaming TV campaign as a testament to CTV’s ability to perform on par with search and social media – particularly by matching cost efficiency benchmarks and driving the bakery’s intended business results. Crumbl’s campaign involved Samsung’s […]
Monday March 23, 2026 IN THE NEWS CBS News started another round of layoffs on Friday. “It’s no secret that the news business is changing radically, and that we need to change along with it,” said CBS News Editor in Chief Bari Weiss and CBS News president Tom Cibrowski in a memo to staff. […]
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Friday March 20, 2026 Beyond Programmatic: A New Model For Buying Premium CTV Inventory If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that […]
Friday March 20, 2026 IN THE NEWS This was not the kind of drama ABC was hoping for. Season 22 of “The Bachelorette,” set for a Sunday premiere, has been scrapped in the wake of new domestic violence allegations against would-be lead Taylor Frankie Paul. The “Secret Lives of Mormon Wives” star appears in […]
Thursday March 19, 2026 IN THE NEWS At his first Disney shareholder meeting as CEO – and his first day on the job – Josh D’Amaro struck a confident tone, positioning the company as uniquely equipped to lead the industry forward. While others face consolidation or fight to stay relevant in a fragmented landscape, […]
A Cynopsis Message From A+E Global Media Wednesday March 18, 2026 IN THE NEWS American viewers overwhelmingly trust TV news over AI social and search, according to a new study released by the Video Advertising Bureau (VAB) that assessed behaviors across potential voters, non-voters, Republicans, Democrats and Independents.
Tuesday March 17, 2026 IN THE NEWS The NFL and Paramount Skydance are negotiating a costly renewal deal, reports CNBC. The agreement could have Paramount boost the average annual fee for CBS’ Sunday afternoon games by about 50% from the current $2.1 billion. While Paramount’s existing 11-year agreement runs through the […]
Monday March 16, 2026 TOP MEDIA TECH NEWS NBCUniversal touted the Milano Cortina 2026 Winter Olympics as a new record-setter for programmatic and AI usage in live sports streaming. Last month, Olympics ad inventory was available for agencies to buy through seven DSPs, including Amazon DSP, The Trade Desk and Viant. […]
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