A Cynopsis Message From A+E Global Media Wednesday April 1, 2026 IN THE NEWS TV supercharges recall. Comcast Advertising’s TV Makes Memories study finds brand recall jumps 8.7x when TV is paired with search, 1.8x with social, and 1.6x with podcasts – far outperforming standalone channels. When TV is […]
Tuesday March 31, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Is your bracket busted yet? There remains a chance UConn sweeps the men’s and women’s basketball titles—a feat they’ve accomplished twice before in 2004 and 2014—after the Huskies’ buzzer-beating victory over top-seeded Duke, while Geno Auriemma made yet […]
Tuesday March 31, 2026 IN THE NEWS AI is moving too fast for some consumers, particularly when it comes to disclosure, trust, and brand perception, according to new Cint research, conducted in association with Advertising Week Europe. The survey found 27% of US and UK consumers are extremely or very concerned […]
Monday March 30, 2026 TOP MEDIA TECH NEWS And that’s a wrap on the 2026 NewFronts. From Comcast and Google to Meta and TikTok, TV and digital companies alike gathered in New York City last week to flex their data and advertising muscles in hopes of wooing advertisers. Ad performance, interactive formats and AI […]
Monday March 30, 2026 IN THE NEWS A pause has been put on Nextstar’s merger with Tegna. On Friday, a federal judge sided with DirecTV, which claims the deal federal violates antitrust laws, and granted a temporary restraining order to halt the transaction. “Plaintiff asserts Nexstar’s proposed merger with Tegna will drive up the […]
Sunday March 29, 2026 CYNOPSIS SPORTS AWARDS Last Call — Entries Close Tonight The Cynopsis Sports Awards celebrate the work redefining sports media and fan engagement. If your team delivered standout results, this is your final opportunity to be recognized. Entries close tonight. Submit before the final whistle. SUBMIT YOUR ENTRY NOW […]
Friday March 27, 2026 IN THE NEWS Bill Maher will receive the Kennedy Center’s Mark Twain Prize for American Humor at a ceremony on the 28th, just ahead of the venue’s planned closure for renovations. The honor was announced one week after White House Press Secretary Karoline Leavitt dismissed The Atlantic’s report on Maher’s […]
Thursday March 26, 2026 IN THE NEWS Joe Scarborough and Mika Brzezinski have renewed their contracts with MS NOW, reports Axios, and will remain with the news net through 2029. “We are about to celebrate 20 years of ‘Morning Joe’ – Joe and Mika have created something that cannot be replicated,” […]
A Cynopsis Message From A+E Global Media Wednesday March 25, 2026 A+E Global Media Leverages Digital Originals, Creators and Interactive Experiences to Deepen Audience Engagement A+E Global Media has significantly expanded its digital capabilities, investing heavily in original video, custom storytelling, social-first content and redesigned websites to deepen audience engagement. That strategy reflects […]
Wednesday March 25, 2026 IN THE NEWS Many young people aged 18-24 find traditional news irrelevant, difficult to understand, or unfairly biased against their demographic, according to the Reuters Institute for the Study of Journalism’s Digital News Report. Key findings of the research include: · Young people are now clearly social-first […]
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