Friday April 10, 2026 IN THE NEWS Disney is set to cut as many as 1,000 positions over the next few weeks, with many in the marketing department recently consolidated under Asad Ayaz, reports the Wall Street Journal. While the layoffs fall under new CEO Josh D’Amaro, plans for the reductions […]
Monday April 6, 2026 TOP MEDIA TECH NEWS Agentic AI is quickly becoming the engine behind modern advertising, turning strategy into execution with minimal friction. Several recent announcements offer examples of how agentic AI is moving from promise to practice. Swivel, an agentic execution platform for ad operations, and CTV ad […]
Monday April 6, 2026 IN THE NEWS CBS’ “60 Minutes” is headed for a big shakeup, sources tell the New York Post. CBS News Editor-in-Chief Bari Weiss is planning layoffs starting in June that could impact top talent and producers, according to the paper, as part of an effort to make […]
Sunday April 5, 2026 CYNOPSIS WEBINARS Turning CTV Growth Into Real Performance CTV investment is accelerating—but success depends on how you activate it. On April 15 at 1PM ET, Premion shares what’s driving spend and how advertisers are improving measurement, simplifying execution, and unlocking stronger results. REGISTER FOR FREE FEATURED JOB […]
Thursday April 2, 2026 IN THE NEWS After a judge imposed a 14-day pause on the Nexstar–Tegna merger, Nexstar argued the order can’t fully unwind the deal and creates “immediate operational harm,” regulatory conflicts, and a governance vacuum. On Friday, US District Judge Troy Nunley granted DirecTV a temporary restraining order, finding its antitrust […]
A Cynopsis Message From A+E Global Media Wednesday April 1, 2026 IN THE NEWS TV supercharges recall. Comcast Advertising’s TV Makes Memories study finds brand recall jumps 8.7x when TV is paired with search, 1.8x with social, and 1.6x with podcasts – far outperforming standalone channels. When TV is […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.