A CYNOPSIS MESSAGE FROM OMEDA Tuesday June 10, 2025 IN THE NEWS Warner Bros. Discovery is splitting into two publicly traded companies. The Streaming & Studios company (Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max) will be headed by David Zaslav, President and CEO of Warner […]
Monday June 9, 2025 Snapchat has released an Apple Watch app, enabling users to not only read messages on their wrist, but reply to them using Keyboard, Scribble, Dictation or emoji. “The number of devices we use in our daily lives has grown,” notes the company in a blog post. “Already we’re seeing our community […]
WBD Splitting Into Two Separate Companies Warner Bros. Discovery is splitting into two publicly traded companies. The Streaming & Studios company will consist of Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max, as well as their film and television libraries. Global Networks will include entertainment, sports and news television […]
Monday June 9, 2025 IN THE NEWS Echostar is considering a chapter 11 bankruptcy filing as it faces FCC review of its spectrum licenses, reports The Wall Street Journal. Recent missed debt-interest payments could push Echostar, owner of Dish Network, into default before July. “We will not comment on rumors or speculation,” an EchoStar […]
Sunday June 8, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday June 6, 2025 IN THE NEWS Two days after introducing the industry’s first Large Marketing Model, WPP Media announced the expansion of Open Intelligence with a series of integrations and partnerships. New retail data partners include Boots Media Group, Criteo, DICK’s Sporting Goods, and Ocado Ads. “Retail media, via commerce and data intelligence, […]
Thursday June 5, 2025 IN THE NEWS Warner Bros. Discovery has begun layoffs across its linear TV groups, part of a plan to increase efficiency. While the exact number of layoffs was not revealed, sources told several outlets that they were in the double-digits but far less than 100. The news comes after Disney […]
Wednesday June 4, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Wednesday June 4, 2025 IN THE NEWS As Sony and CBS battle over the distribution rights to “Wheel of Fortune” and “Jeopardy,” Sony has inked streaming deals for the game shows with Hulu, Hulu on Disney+ and Peacock that give the platforms rights to air them the day after their linear premieres. The deals […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5