Editions

10 Addictive Reality Shows

There’s a good reason Bravo seems to have umpteen iterations of its Real Housewives franchise. Those shows are addictive. So are The Voice, Dancing With the Stars, America’s Got Talent and other talent competition series that spur viewers to participate by voting for their favorite contestants. But there are a lot of other reality series […]

7 Things Not to Do Your First Day on the Job

It can take a while for anyone to get settled in at a new job, which is why it’s always important to try to get off on the right foot. For anyone about to report for work at a new place, here are 7 things not to do your first day.   Arrive late. Seems […]

What is Incrementality?

By Charlene Weisler Incrementality measures the incremental effect or ‘ lift’ the advertising effort brings above the baseline conversion rate for a target population. Advertisers tend to already know who are most inclined to buy their product. With incrementality, the question becomes, what is the effect of the ads on that consumer above and beyond […]

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Cloud Dubbing: A New Way to Work With Voice Artists

ZOO Digital recently finished a project with Lionsgate, working on the Latin American Spanish dub of Lars Von Trier’s art-house drama Dogville. The dub was recorded entirely using  “cloud dubbing,” with voice artists working on the project from all around Latin America, connected by cloud technology, led by ex-Disney creative director Raúl Aldana. It’s a […]

GeoPath Upends the World of Out of Home Measurement

By Charlene Weisler In a world where we are more and more likely to use our mobile phones for a range of activities, the data collected from these devices are proving to be very helpful to advertisers, behaviorists and marketers. Kym Frank, President of the OOH trade organization, GeoPath, has just released a new measurement […]

10 Tech Terms Media Execs Need to Know

Technology is constantly evolving, and with each upgrade or update comes new terms. Keeping pace with the tech talk is challenging, but vital to today’s media execs. Here are ten tech terms you should know, from Augmented Analytics to the Zettabyte Era.     Augmented Analytics – Think of Augmented Analytics as a combination of […]

10 of Today’s Wildest TV Show Titles

Even the best book, movie, or television show won’t get much attention without a catchy title. But some titles are so strange that they might be misleading. A few are flat out funny. Puns, alliteration, and rhymes are always popular—sometimes even in the same title. Here are a few current standouts:   Pimple Popper, TLC […]

Tunity Super Bowl Coverage Kicks to New OOH Heights

By Charlene Weisler   One of the best places to view the Super Bowl game is in a bar, but until recently, this large OOH audience could not be adequately measured. One company, Tunity, has been measuring out of home for a couple of years and released their Super Bowl data results. Super Bowl 2019 […]

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