Verizon and the NFL teamed up for a two-year innovation partnership to jointly develop new products and services that utilize 5G and other future technologies to enhance NFL games and the overall fan experience. Initial three pillars include: ● In-Stadium Experience – Verizon and the NFL will develop new in-stadium mobile features designed to enhance […]
Editions
Research and Fraud: An Interview with the ARF’s CRO, Paul Donato
By Charlene Weisler Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]
The Future of Story Telling Will Be VR
By Charlene Weisler Marketers continue to seek greater connection with consumers and viewers. Often this connection involves storytelling where the brand crafts a personality or enhanced presence in the consumer’s mind. Now, with the advancements of VR, there is the ability to accelerate this personalization, not just for products, but also for programming and public […]
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The Latest Trends from Nielsen’s Total Audience Report
By Charlene Weisler Nielsen just released their findings from their latest quarterly Nielsen Total Audience Report (3Q18) which shows continued audience shifting and digital transformation in content preferences and streaming services. The report, according to Nielsen, contains, insights on how people are choosing the content that they’re streaming, as well as a section that examines […]
Cross-Platform Measurement Insights from the ARF’s Scott McDonald
By Charlene Weisler Scott McDonald, CEO and President of the ARF, believes that cross-platform measurement still has a way to go before a standardize-able system is in place. Talking at the recent SXSW conference, he explained his view on cross-platform advertising trends. “There still is no consistent definition and tracking of cross-platform advertising that would […]
Kantar’s 5 Operating Principles for Understanding Consumer Behavior
By Charlene Weisler J. Walker Smith, Chief Knowledge Officer, Kantar, has seen the media ecosystem shift as overall transformations and changing consumer behaviors place different challenges to brands. “The largest companies in the world are experiencing no topline growth,” he said. But while “the macro forces have changed, lifestyle and needs have changed,” companies for […]
Nielsen’s Take on the Accuracy of Big Data
By Charlene Weisler While many programmers have found that set top box data is immensely useful, Nielsen offers caution. Their take, as per a recent Nielsen NewsWire blog post, is that set top box data alone does not give the full picture of who is watching. They advise that this data should not be […]
Project OAR Aims for Addressable TV Ads by 2020
Addressable ads on television may be coming sooner rather than later. “Project OAR” (as in Open Addressable Ready) is a new consortium with the goal of putting together a technology platform and media partners capable of delivering targeted advertising in linear and on-demand on smart TVs – by 2020. Count in AMC Networks, Disney Media Networks, NBCUniversal, […]
Nielsen’s Media Pulse Study Looks at Women and Multicultural Consumers’ Media Behaviors
By Charlene Weisler Nielsen has just released the results of a Media Pulse study that examines women and multicultural consumers’ mobile media behaviors – how they’re using technology and how it compares to the country at large. Here are the key highlights for Women: Women spend 6% more time using apps and the web on […]
Boomers. Are Advertisers Missing Out?
By Charlene Weisler Are Boomers a missed opportunity? Youth has always been a desired target demographic group for advertisers. But the genus of this attraction started in the 1960s when the youth oriented ABC network decided to shift the conversation from strictly male and female audience targeting to age and gender. In other words, […]
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Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime,...Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content...From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves...
