Smithsonian Channel is launching an immersive AR app on Monday, June 24 that allows viewers to experience and interact with the full timeline of the Moon program through moments from the net’s six-part series Apollo’s Moon Shot. The app’s interactive features and access to Apollo 11 artifacts from the Smithsonian’s National Air and Space Museum […]
Editions
Gracenote Announces Video Popularity Score
Nielsen’s Gracenote announced the launch of Gracenote Video Popularity Score, a new data offering aimed at helping entertainment providers more effectively understand the TV shows and movies that viewers want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote’s Advanced Discovery suite of metadata […]
15 TV Shows That Should Be Brought Back
The team at DirectTVdeals.com, an authorized DIRECTV dealer, conducted a nationwide survey of movie and TV viewers, to discover what they would like to see brought back or made into a sequel. Here’s what they found:
Advertisement
How Short Can Ads Be? The ARF Studies the Impact of Six-Second Ads
By Charlene Weisler The ARF and TVision recently released a study examining the impact of six-second ads, offering best practices for those who wish to implement. The study, announced in the recent ARF NYCU email, was conducted between October 2017 and May 2018 and tracked participants’ presence and visual attention through a set-top meter using […]
Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths
Mindshare’s NeuroLab has been launched with the goal of challenging long-held marketer assumptions around ad creative, storytelling, and more, and create new opportunities for brands to connect with consumers . In the New York office of Mindshare U.S., the global media agency network of WPP, the NeuroLab uses medical-grade EEG (electroencephalogram) and GSR (galvanic skin response) technology […]
Top 10 Out-of-Home Shows
Tunity Analytics Top 10 Out-of-Home Entertainment Programs Week of June 10 Show, Network, (000’s) The Bachelorette (ABC) 203 America’s Got Talent (NBC) 188 The Good Fight (CBS) 181 Flip or Flop (HGTV. 135 Card Sharks (ABC) 128 Windy City Rehab (HGTV) 126 Flip or Flop (HGTV) 123 Fixer Upper (HGTV) 115 Match Game (ABC) 108 […]
Tru Optik Launches Tru Optik Political Data Cloud
With the 2020 U.S. election cycle expected to be the most expensive in history, audience intelligence and data-management platform Tru Optik announced the launch of the Tru Optik Political Data Cloud, enabling political advertisers to use both OTT and streaming audio to target specific voter groups on a local, state or national level across factors like party […]
WarnerMedia Innovation Lab’s NYC Space Goes 5G
The WarnerMedia Innovation Lab announced its physical space in New York City will be powered by AT&T’s 5G network, making it one of AT&T’s first permanent 5G experience centers. The Lab also announced further details on its partnerships with WarnerMedia Ad Sales and with Xandr, AT&T’s advanced advertising and analytics company. The Lab will be […]
Nexstar Digital Launches TViQ Audience Solution
Nexstar Digital, announced the official launch of its proprietary TViQ audience solution, aimed at enabling advertisers to leverage local broadcast audience data to reach viewers at scale across all forms of digital video advertising. “TViQ leverages consumer intent data against advertiser verticals across Nexstar’s owned and operated station footprint to predict consumers in market for a […]
Striving for Gender Equality: Screenvision Partners with Geena Davis Institute on Gender in Media
By Charlene Weisler In a time of hesitancy among some media companies to take action in support of women’s rights, Screenvision is stepping up, says Christine Martino, EVP Ad Sales. Her company has entered into a partnership with Geena Davis Institute on Gender in Media to raise awareness of gender bias in Hollywood. “Screenvision […]
CynCity
Cynsiders
Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime,...Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content...From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves...
