By Charlene Weisler Fraud remains one of the top concerns for marketers and digital companies. A new study by cybersecurity company CHEQ found that 15% of all influencer ad dollars are spent on fake followers, costing brand advertisers a projected $1.3B globally in 2019. A study titled The Economic Cost of Bad Actors on the Internet; Fake Influencer Marketing […]
Editions
Horizon Media First Agency to Subscribe to Nielsen Advanced Audience
Horizon Media is the first media agency to subscribe to Nielsen Advanced Audience, announced the measurement company. The suite of technology solutions (forecasting and posting) is aimed at unifying the planning, activation and measurement of audiences beyond age and gender (e.g., with attributes such as new parent or first-time car buyer). A long-time Nielsen client, Horizon […]
Comscore’s Latest TV Study Advises Breaking With Old Thinking
By Charlene Weisler When the currently accepted landscape shifts and changes, we tend to stick to familiar narratives that have informed us in the past. But as consumers explore a range of new viewing behaviors such as binge watching and cord-cutting, and discover new programs on a range on platforms and devices, sometimes the established […]
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Nielsen Reveals the Trends in American Video Consumption
By Charlene Weisler According to the most recent Nielsen Total Audience Report, viewers are essentially creatures of habit. Overwhelmed by ever increasing content choices, Nielsen has found that viewers tend to stick with their familiar favorite shows. But, as Nielsen points out, as much as this is difficult for consumers, it is equally if not […]
TV Series with the Most Primetime Emmy Nominations
The next time an actor or producer says “It’s an honor just to be nominated,” believe them, especially when it comes to the Primetime Emmys. Since D’Arcy Carden and Ken Jeong will be announcing the 71st Emmy nominees July 16, it seemed like the prefect time to comb through the Television Academy’s Awards Database to […]
Takeways From the Programmatic TV Summit
By Charlene Weisler “It’s TV but not quite TV anymore,” posited Tim Hanlon, Founder and CEO, Vetere Group. Randi Schatz, VP, Market Leader of Media Entertainment, Future plc, called it, “the most transformational topic in media today with rapidly changing developments offering a myriad of opportunity and challenges to TVs technological future.” Arguably one of […]
Making the Case for AVOD Mobile Video Download
By Dan Hurwitz, Chief Revenue Officer, Penthera Mobile video download has become a feature that users rely on to solve some of their most persistent viewing issues. When they are somewhere without service — or when a finicky connection plagues them with constant buffering and interruptions— downloaded content comes to the rescue, letting them watch […]
Top 10 Shows on the Rise
TV Time’s Shows on the Rise for the Week of June 17 Euphoria (HBO) – 100% Go! Live Your Way (Netflix) – 93.4% Dark (Netflix) – 88.4% Well-Intended Love (Mango TV) – 88.4% Trinkets (Netflix) – 78.2% Trouble (Freeform) – 77.8% Marvel’s Jessica Jones (Netflix) – 72.1% Aggretsuko (Netflix) – 58.8% Siren (Freeform) 45% Younger […]
LiveRamp to Acquire Data Plus Math to Enable Next-Generation TV Currency
LiveRamp has entered into an agreement to acquire measurement company Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “While TV continues to be the most engaging screen in the household, the landscape is shifting,” said Scott Howe, CEO […]
Key Takeaways From the Cynopsis Measurement & Data Conference
By Charlene Weiser, who covered the Cynopsis Measurement & Data Conference earlier this month We are operating in an ecosystem that continuously expands and deepens. There is more data than ever before and more companies jockeying, joining together and otherwise expanding and deepening their relationships with consumers, creatives and advertisers. How can we best navigate […]
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Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime,...Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content...From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves...
