Viasat and streaming service fuboTV a announced a video streaming distribution and technology partnership that advances how content can be delivered and consumed in-flight. The partnership is the first to leverage innovative technology standards from the global technical association, the Streaming Video Alliance, enabling airlines that sign up for the Viasat/fuboTV partnership to make fuboTV’s […]
Editions
605 Announces Next-Gen TV Measurement Solution 605 PLATFoRM
TV measurement and analytics company 605 announced the launch of 605 PLATF0RM, a next-generation TV measurement and audience analytics solution for national television networks, advertisers and agencies. The web-based application enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD, capitalizing on 605’s multi-source TV dataset comprised […]
Advanced Contextual Intelligence Platform Quintesse Launches
Quintesse has launched as an advanced contextual intelligence platform, aimed at meeting the need for pro-privacy targeting solutions in a CCPA, GDPR world. The new business from Vibrant Media offer brands and agencies transparency into the contextual suitability and safety of their campaigns and customized targeting tools to optimize and scale without the need for […]
Advertisement
Streaming Premieres for the Week of February 10
February 10 Acorn TV: Agatha Raisin, Hidden MotorTrend App: NASCAR All In: Battle for Daytona February 11 BritBox: Bancroft February 13 Netflix: Love Is Blind, Narcos: Mexico February 14 Apple TV+: Visible: Out on Television Disney+: Disney’s Fairy Tale Weddings Facebook Watch: The Real Bros of Simi Valley Hulu: High Fidelity, Utopia Falls, The Other […]
Poker Central Picks Up High Stakes Poker Brand
Poker Central is betting its users will appreciate a chance to watch High Stakes Poker again. The company is acquiring the brand and assets for the poker cash game TV show that ran on Game Show Network for seven seasons between 2006 and 2011; following the acquisition, PokerGO will begin streaming episodes . Poker Central […]
TV Squared Launches Platform to Power Attribution Across All Forms of Video Advertising
TV Squared has launched an industry-first platform to power attribution across all forms of video advertising, measuring reach, frequency and performance across linear and digital TV advertising, spanning tens of millions of households, across any device where consumers watch video content. Tagging a wide range of adservers, TVSquared’s digital measurement captures 100% of OTT advertising and […]
Raising Fame Looks at What It Takes to Raise Star Athletes
Cadence13 announced Raising Fame, a new podcast series “featuring the raw and unfiltered stories, unique perspectives and personal memories from those who raised icons in every professional sphere.” Season one, Raising Fame: Sports Edition, hosted by Dell and Sonya Curry—former elite athletes and the parents of the great Steph, Seth and Sydel Curry—will share what it […]
VIZIO SmartCast Launches New Apps With Cinedigm’s Matchpoint Blueprint
VIZIO has selected Cinedigm’s Matchpoint Blueprint as a preferred development platform to provide video streaming apps across VIZIO SmartCast TVs. Five of Cinedigm’s networks will be the first apps utilizing the Matchpoint Blueprint framework to debut on the SmartCast platform including: CONtv – devoted to pop culture fans of sci-fi, fantasy, horror, grindhouse and rarely seen […]
Google’s Loretta Named Most Effective Super Bowl Ad
What was the most effective Super Bowl ad? The spot most likely to have the biggest impact on brand and business metrics was Google’s tearjerker “Loretta,” according to video ad tech company Unruly, followed by Cheetos’ “Can’t Touch This” and New York Life’s “Love Takes Action.” Jeep’s “Groundhog Day” was most likely to make people […]
Mouthpeace With Michael and Pele Bennett Now Available
Mouthpeace with Michael and Pele Bennett, hosted by Michael Bennett, the NFL defensive lineman for the Dallas Cowboys, and his wife Pele, food advocate and co-leader of The Bennett Foundation, is now available. The series explores topics ranging from the NFL to parenting, politics, and culture. In “Crock Pot Love,” the inaugural episode, the couple […]
CynCity
Cynsiders
Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime,...Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content...From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves...
