February 10
Acorn TV: Agatha Raisin, Hidden
MotorTrend App: NASCAR All In: Battle for Daytona
February 11
BritBox: Bancroft
February 13
Netflix: Love Is Blind, Narcos: Mexico
February 14
Apple TV+: Visible: Out on Television
Disney+: Disney’s Fairy Tale Weddings
Facebook Watch: The Real Bros of Simi Valley
Hulu: High Fidelity, Utopia Falls, The Other Guy
Netflix: Las Chicas del Cable
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is optimizing for the wrong thing. “A shorter path isn’t inherently a better path,” Wolfe says on this episode of AdExchanger’s […]
Disney conducted another round of layoffs, primarily across tech and HR. Insider sources say the TV division is bracing for a major impending restructuring under new Disney Entertainment Television head Debra O’Connell amid broader workflow automation and cost-tightening pressures.
Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed.
Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the Freedom of the Press Foundation, the Future Film Coalition and the International Documentary Association – officially filed an amicus brief to oppose the settlement Paramount Skydance made with 12 state attorneys general.
The Paramount-Warner Bros. Discovery merger is experiencing even further delays thanks to US District Judge Araceli Martinez-Olguin, who did not grant court approval to the settlement and proposed consent decree that Paramount worked out with 12 state attorneys general earlier this week.
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