Editions

LIVE FROM THE NEWFRONTS… Wednesday Edition

A CYNOPSIS MESSAGE FROM FUTURE TODAY   Wednesday May 4, 2022 LIVE FROM THE NEWFRONTS… Wednesday Edition Cathy Applefeld Olson Snap is jazzed about AR ads, Revolt is partnering with Overtime on a new hip hop-infused sports brand and no, it’s not a great idea to just repurpose your TV ad on YouTube. […]

05/04/22: Cynopsis Jobs

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MANAGER, PARTNER MANAGEMENT AND STRATEGY PARAMOUNT NYC Focused on deal negotiation and execution of new media rights as well as operations and delivery of content. Lead ongoing distribution commitments, terms compliance and assist with traditional distribution renewals and new deals! Understand the market landscape and industry trends. Working with other brands and 4+ yrs of […]

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LIVE FROM THE NEWFRONTS… Tuesday Edition

A CYNOPSIS MESSAGE FROM FUTURE TODAY   Tuesday May 3, 2022 LIVE FROM THE NEWFRONTS… Tuesday Edition Cathy Applefeld Olson Netflix isn’t a NewFronts presenter but based on a tally of mentions about “a certain service” reversing its anti-ad position, it’s certainly in the room. Streaming is now reaching more A18-49 viewers than […]

05/03/22: The Weather Channel launches Spanish-language streamer

The Weather Channel launches Spanish-language streamer

A CYNOPSIS MESSAGE FROM FETV FETV’s A25-54 Audience is Uniquely Influential, Categorically Speaking! FETV ranks among the TOP 7 NETWORKS with Influential + Super Influential Customers for key categories like Insurance, Home Remodeling, Finance & Investment, News Consumers + Pharmaceuticals! Learn more about how FETV can connect you to our valuable audience. Schedule an upfront […]

05/02/22: Cynopsis Media Tech Update

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Monday May 2, 2022 Global app revenue growth from in-app purchases, premium apps and subscriptions grew a mere 0.6% from $32.3 billion in 1Q21 to $32.5 billion in 1Q202, according to Sensor Tower. But while Google Play Store was down 8.5% year-over-year, Apple’s App Store revenue grew 5.8%. The top-grossing app was TikTok. Among the […]

05/02/22: “Pachinko” renewed for season two

"Pachinko" renewed for season two

A CYNOPSIS MESSAGE FROM ROKU A better TV advertising experience starts with Roku. …Reach 80 million people on The Roku Channel. …Win the entire streamer’s journey beyond the 30 second spot with Roku Brand Studio. …And leverage TV’s most complete view of performance with OneView by Roku, the ad platform built for TV streaming. Advertise […]

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