Thursday May 5, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. BITKRAFT Ventures, an investment platform for gaming and interactive media, announced that Dennis Wong and Ryan Wyatt will be joining the firm as venture partners. In their new positions, Dennis and Ryan will support BITKRAFT with dealflow and […]
A CYNOPSIS MESSAGE FROM FUTURE TODAY Wednesday May 4, 2022 LIVE FROM THE NEWFRONTS… Wednesday Edition Cathy Applefeld Olson Snap is jazzed about AR ads, Revolt is partnering with Overtime on a new hip hop-infused sports brand and no, it’s not a great idea to just repurpose your TV ad on YouTube. […]
MANAGER, PARTNER MANAGEMENT AND STRATEGY PARAMOUNT NYC Focused on deal negotiation and execution of new media rights as well as operations and delivery of content. Lead ongoing distribution commitments, terms compliance and assist with traditional distribution renewals and new deals! Understand the market landscape and industry trends. Working with other brands and 4+ yrs of […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY ICONIC BRANDS. UNRIVALED CONTENT. ENDLESS OPPORTUNITY. FROM THE PROPERTY BROTHERS TO THE BIG BANG THEORY, THE NBA TO THE NHL, RICK AND MORTY TO CHIP AND JO, AND BUGS BUNNY TO BOBBY FLAY WE ARE HOME TO THE WORLD’S GREATEST COLLECTION OF BRANDS AND FRANCHISES. OUR STORY STARTS […]
Wednesday May 4, 2022 Round one of the 2022 NBA Playoffs became the most-watched on ESPN since 2014, according to Nielsen, with the eight games that ran on the network averaging 3,346,000 viewers, up 28% from 2021 and 69% from 2020. The slate now ranks as the third-most watched first-round of the NBA Playoffs on […]
A CYNOPSIS MESSAGE FROM FUTURE TODAY Tuesday May 3, 2022 LIVE FROM THE NEWFRONTS… Tuesday Edition Cathy Applefeld Olson Netflix isn’t a NewFronts presenter but based on a tally of mentions about “a certain service” reversing its anti-ad position, it’s certainly in the room. Streaming is now reaching more A18-49 viewers than […]
A CYNOPSIS MESSAGE FROM FETV FETV’s A25-54 Audience is Uniquely Influential, Categorically Speaking! FETV ranks among the TOP 7 NETWORKS with Influential + Super Influential Customers for key categories like Insurance, Home Remodeling, Finance & Investment, News Consumers + Pharmaceuticals! Learn more about how FETV can connect you to our valuable audience. Schedule an upfront […]
A CYNOPSIS MESSAGE FROM GAMUT Monday May 2, 2022 Gamut and AdGreetz Prove that Personalized OTT Is Not Just Feasible but Highly Effective by Kathryn Koegel With Upfront season reaching its peak, ad supported OTT has a new and highly effective buying option. Gamut, Cox Media Group’s automated intelligent advertising platform for […]
Monday May 2, 2022 Global app revenue growth from in-app purchases, premium apps and subscriptions grew a mere 0.6% from $32.3 billion in 1Q21 to $32.5 billion in 1Q202, according to Sensor Tower. But while Google Play Store was down 8.5% year-over-year, Apple’s App Store revenue grew 5.8%. The top-grossing app was TikTok. Among the […]
A CYNOPSIS MESSAGE FROM ROKU A better TV advertising experience starts with Roku. …Reach 80 million people on The Roku Channel. …Win the entire streamer’s journey beyond the 30 second spot with Roku Brand Studio. …And leverage TV’s most complete view of performance with OneView by Roku, the ad platform built for TV streaming. Advertise […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5