05/03/22: The Weather Channel launches Spanish-language streamer


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Cynopsis Medias First Morning Read
Tuesday May 3, 2022

Today’s Premieres
ABC: Holey Moley at 8p, The Chase at 9p, Who Do You Believe? at 10p
History: The Secret of Skinwalker Ranch
MSNBC: MSNBC Prime at 9p

Today’s Finales
History: The Curse of Oak Island at 9p
TLC: 7 Little Johnstons at 9p


Total national linear TV network advertising in the first quarter was up 4.7% to $9.1 billion, according to MoffattNathanson Research, but eliminate NBC’s Winter Olympics from the count and national TV was down 2.6%. AVOD services jumped 63% to $1.9 billion in revenue.

The Weather Channel has launched free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the US. “The Hispanic marketplace is indexing extremely well with streaming services and is severely underserved,” said Byron Allen, founder, chairman and CEO of TWC parent Allen Media Group. “Our launch of The Weather Channel en Español is historic, and is a recognition of the continued and significant growth of the U.S. Hispanic population and the constant need to keep the entire public informed and safe as multi-billion dollar weather disasters are on the rise – especially in communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America.” Sponsors include Ford, GEICO, General Motors, Toyota and Walmart.

“Pictionary,” the first-run syndicated game show based on the Mattel game, is now cleared in 90% of the country, ensuring a Fall 2022 national launch. Stations from CBS Stations, Sinclair, Nexstar, Tegna and Gray are the most recent to sign on to broadcast the strip, which had previously been cleared by Fox Television Stations. “Game shows have been a consistent performer for stations, so they really embraced the opportunity to add a well-known brand like ‘Pictionary’ to their lineups,” said Jonathan Bingaman, EVP of Sales for CMV. “We’re excited to launch this franchise nationally this fall.” Jerry O’Connell (“The Talk”) hosts the show, which had test run on Fox Stations last summer.

Jimmy Kimmel will miss some episodes of ABC’s “Jimmy Kimmel Live!” after testing positive for Covid. “Our daughter brought us covid (even though we specifically asked her not to),” tweeted the vaxxed and boosted late night host, who assured, “All feeling fine.”

TV winners of the inaugural Clue Awards, honoring true crime content, include Epix docuseries “Fall River”; Oxygen series “Cold Justice”; and Oxygen film “Escaping Captivity: The Kara Robinson Story.”

A+E Networks, has launched a student apprenticeship program in partnership with Maryland HBCU, Bowie State University. The program matches eligible Bowie State students with experienced A+E staffers through a remote work experience in graphic design, marketing, digital content distribution, social media creative and digital media production within various departments at A+E.


New session alert for June 7th:

Quantifying CTV ad impact through outcomes measurement

Presented by: Anne Hunter,
VP, Product Marketing,



Netflix sequel “That ‘90s Show,” ordered in October, has nabbed five stars of “The ‘70s Show” as guests. Topher Grace, Mila Kunis, Ashton Kutcher, Laura Prepon, and Wilmer Valderrama will all make appearances on the new series. Kurtwood Smith and Debra Jo Rupp are returning as series regulars and executive producers. Danny Masterson, who has been ordered to stand trial for rape (charges he denies), will not be included.

“The Freak Brothers” will be back for a second season on Tubi. The animated series’ voice cast – Woody Harrelson, John Goodman, Pete Davidson, Tiffany Haddish, Adam Devine, Blake Anderson, Andrea Savage, La La Anthony and rapper ScHoolboy Q – are all onboard.

“The Masked Singer,” a South Korean format that has been a hit for Fox in the US and is now in over 50 countries, is expanding the brand with “One World, One Masked Singer” (wt). “The Masked Singer” talent from participating countries will compete against each other in the show, helmed by format owner MBC America and Craig Plestis of Smart Dog Media.

Latin American series “Disney Intertwined” has been picked up for a second season. Production of the musical season launches in Buenos Aires, Argentina. “Disney Intertwined” is available on Disney+ in Latin America, in the US and rest of world.

Something Special, the Seoul-based international format agency, is the recipient of two top international KOCCA funds for 2022: Format Lab Fund and International Co-Production Fund.

Netflix has ordered action comedy “Obliterated” from “Cobra Kai” creators Jon Hurwitz, Hayden Schlossberg and Josh Heald. The project had been ordered to series at TBS in 2019.

Casting notes: Jeff Daniels (“The Newsroom”) will star in Netflix’s “A Man in Full,” a limited series from David E. Kelley and Regina King based on the 1998 novel by Tom Wolfe… Caroline Day (“Billions”) will recur on season 6 of CW’s “Riverdale.”


Matriarchs of the animal kingdom are the focus of nature docuseries “Mamas” kicking off Friday, May 6 on The Roku Channel. The series is available in English and Spanish; the English version is voiced by Connie Britton and the Spanish by Zoë Saldaña.

“The Great Food Truck Race” returns to Food Network on Sunday, June 5 at 9p. “’The Great Food Truck Race’s’ innovative teams, mind-blowing food and beautiful locales make this show a perfect way to celebrate summer,” said Jane Latman, President of Home and Food Content & Streaming at Warner Bros. Discovery.

A “reborn” version of “Iron Chef” makes its debut on Netflix on Wednesday, June 15. Alton Brown is back as host along with Kristen Kish.

Season three “All Rise” premieres on OWN on Tuesday, June 7 at 8p. The first two seasons of the courtroom drama aired on CBS.

Hip hop series “Yo! MTV Raps” returns with new episodes on Tuesday, May 24. The show first aired in the US from 1988-95

Interior designer Jeff Lewis (“Flipping Out”) is returning to TV with “Hollywood Houselift with Jeff Lewis,” premiering Friday, June 10 on Amazon Freevee (fka IMDb TV).

Competitive go-karting is the setting for “Baby Drivers,” where “the kids go too fast and the parents go too far.” The discovery+ docuseries starts streaming Monday, May 23.

“George Carlin’s American Dream” makes its debut on HBO Friday, May 20 at 8p. The two-parter chronicles the life and work of legendary comedian George Carlin.


“CMT Remembers: Naomi Judd,” honoring the life and legacy of the country music star, premieres tonight, May 3 at 9p on CMT. Judd died April 30 at age 76.

The 61st Monte Carlo Television Festival opens Friday, June 17 with an opening ceremony hosted by Genie Godula at the Grimaldi Forum. The International Golden Nymph for Most Promising Talent will be given to Theo Christine (“War of the Worlds”).

Ricky Gervais’ second stand-up special for Netflix, “Supernature,” drops Tuesday, May 24. The actor/comedian’s first Netflix special debuted in 2018.

Caver (yup, it’s a word) Bill Stone is on a quest to go deeper beneath the earth than any human being ever has before in “The Deepest Cave on Earth,” premiering on Nat Geo Monday, May 30 at 10p.


CTV spend jumped to $15.2 billion, up 57% in 2021, according to the ninth annual IAB report on online advertising spend. Three out of four buyers labeled CTV a “must buy,” due to first-party brand data, location information on viewers and shopping data. But while connected TV viewing will account for 36% of the total time spent with both linear TV and Connected TV combined in 2022, only 18% of the total video ad dollars are being committed to Connected TV, which includes Connected TV (CTV) viewing, linear, social, and short-form video, according to the report, “2021 Video Ad Spend and 2022 Outlook.” “Digital video is a driving force for buyers and will continue to be in 2022,” said Eric John, VP, IAB Media Center. “However, while CTV leads the substantial growth of digital video ad spend, the amount of dollars currently allocated to CTV is not proportionate to the amount of viewer time spent with the channel.”

Three original films are scheduled to premiere on Peacock in 2023: “Shooting Stars,” “Praise This” and “The Killer.” The films are part of the previously announced collaboration with Universal Pictures to produce films made exclusively for Peacock. “We know people join Peacock to watch movies, so we are constantly adding more to serve fans,” said Kelly Campbell, President, Peacock and Direct-to-Consumer and International, NBCUniversal.

Speaking of, Peacock also struck a deal for Lionsgate’s Pay 2 window starting in 2024. Films will be available on Peacock and NBCUniversal networks after a run on Starz. “Movies are among the most-streamed titles on Peacock, and we continue to expand our premium film offering from top studios, like Lionsgate, to ensure customers enjoy a steady stream of the biggest and best films to enjoy throughout the year,” said Val Boreland, EVP, Content Acquisition, NBCUniversal Television and Streaming.

Paramount Global is partnering with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, “Top Gun: Maverick.” Produced by MTV News and Velocity, the livestream will offer exclusive content and red-carpet moments from the film’s San Diego premiere event tomorrow, May 4.

Comcast’s annual Watchathon Week returns today, May 3. Xfinity customers on X1, Flex and Stream have free, week-long access to movies and TV episodes from dozens of networks and streaming services including HBO Max, Netflix, Prime Video, Starz, Showtime, Epix, Peacock, AMC+ and more. Customers can access Watchathon Week by saying “Watchathon” into their Voice Remote to see personalized recommendations and browse collections.


At its NewFront hosted by Vivica A. Fox with Nick Cannon as DJ, Tubi touted its growing and diverse audience, and announced it is releasing over 100 Tubi Originals in the year ahead. Tubi jumped to 51 million active users last quarter and a record-breaking 3.6 billion hours watched in 2021, a 40% year-over-year increase in total viewing time. Tubi also reported its audience is nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base.

Channels for Fox Entertainment’s “The Masked Singer,” “TMZ” and Studio Ramsay Global’s “Gordon Ramsay” will join Tubi Originals and Tubi en Español, which will soon be available on the platform. “Tubi’s approach of personalization allows for content for every community, and our record growth shows it’s working. We’re doubling down on this approach while delivering our brand partners transparency and an opportunity to reach incremental, diverse and highly engaged consumers,” said Mark Rotblat, Chief Revenue Officer at Tubi.

The Highline Stages in NYC was the site for Peacock’s first NewFronts presentation, where the streamer unveiled two new ad innovations. The Peacock Frame Ad keeps users connected to content while a brand frames the experience with contextually relevant messaging and offers for purchase. The streaming service is also exploring the Peacock In-Scene Ad, which would integrate a brand’s product and/or messaging during post-production. The prototype aims to find the right moments within top shows for more personalized messaging. Peacock Streaming Council Members will be the first partners to test these new ad innovations. “The Peacock NewFront is the next step in NBCUniversal’s series of partner events, designed to create a symphony of opportunity for our partners,” said Josh Feldman, Global Chief Marketing Officer for NBCUniversal Advertising & Partnerships. “At One22, we unveiled the data-driven future of media and technology. Today, we put a spotlight on the future of streaming, and how we are furthering our commitment to Commercial Innovation with two new additions to the Peacock ad experience. As we look ahead to the Upfront later this month, we’ll continue to celebrate the content that informs, entertains and shapes our world.”

Starting with the May 1 season 14 premiere of “The Real Housewives of Atlanta,” Peacock is now the next-day streaming home for Bravo series. The news comes months ahead of the previously announced September timeline. Also making the move from Hulu are “Watch What Happens Live with Andy Cohen,” “Summer House,” “Below Deck,” and more, as well as upcoming series. “Next-day availability on Peacock expands Bravo’s reach to a whole new audience who otherwise may not have access to the network, while also giving our ‘Bravoholics’ an easy way to catch up or dig deep on past seasons of their favorite shows,” said Frances Berwick, Chairman, Entertainment Networks. “Bravo viewers are some of the most loyal fans across television, and by making our shows accessible to this new demographic, we’re growing that highly engaged audience which ultimately brings more value to the Bravo brand across all our platforms.”

May 3: Samsung Ads at 9a (Samsung 837, NYC); Roku at 11:30a (Caldwell Factory, NYC)
May 4: Digitas at 9:25a; Blavity at 9:50a; Revolt Media at 10:05a; Black Enterprise at 10:25a; Diversity in the Creator Community at 10:40a; TikTok at 4:30p; Twitter at 6p (Pier 17)
May 5: A+E Networks at 9a; Nielsen at 9:20a; fuboTV at 9:30; Dotdash Meredith at 9:50a; Comscore at 10:10a; LG Ads at 10:20; Innovid at 10:55a; GSTV at 11:05a; Crackle Plus at 11:25a; Estrella Media at 12:45p; Vevo at 4:30p (Hammerstein Ballroom), Canela Media at 1p (virtual) and CincoDeFront at 5:30p (NYC)
May 10: Screenvision at 6p (Hammerstein Ballroom, NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Univision at 11:30a (Javits Center in NYC); Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p
May 18: Paramount (Carnegie Hall, NYC); Warner Bros. Discovery (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)


June 7, 2022, Edison Ballroom, NYC

This is a pivotal moment for measurement, and this conference is where you’ll hear and see from the people who are making the decisions advancing our industry.

There’s still time to book your seat. Join us!



“Bel-Air” is Peacock’s most streamed original series, it was revealed at Peacock’s NewFront. The show has reached 8 million accounts so far, breaking Peacock records for subscribers, usage and upgrades.

HGTV’s “100 Day Dream Home” attracted more than 18.1 million total viewers during season three, averaging a .52 Live+3 rating among P25-54 and a .67 among W25-54. The ratings were a respective double-digit increase of 27% and 29% over the prior six weeks.

Hallmark Channel’sSpring into Love” stunt propelled the network to be the #1 most-watched cable network on Saturdays and Weekend Primetime among W18+. For the duration the event’s five-week run, Hallmark Channel registered as the #2 most-watched entertainment cable network among Women 18+.

Shareablee Top 10 Streaming Shows for the week of April 25
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Stranger Things (Netflix), 2m, 6, 330,261, 27.2m
Umbrella Academy (Netflix), 1.8m, 14, 127,439, 4.8m
Bridgerton (Netflix), 1.4m, 15, 90,803, 3.5m
Ozark (Netflix), 318k, 21, 15,131, 830k
Get Organized With The Home Edit (Netflix), 292k, 31, 9,432, 6.6m
Netflix is a Joke (YouTube), 255k, 78, 3,270, 2.5m
Nanatsu No Taizai (Netflix), 230k, 103, 2,233, 1.1m
Obi-Wan Kenobi (Disney+), 220k, 4, 54,900, 386k
Love, Victor (Hulu), 174k, 10, 17,355, 295k
Legendary (HBO Max), 169k, 18, 9,399, 137k

Broadcast Nielsen Ratings for Friday, April 29
Show, P2+ 000s, (A18-49)
ABC: NFL Draft 2.12 (0.4)
CBS: Come Dance with Me 2.52 (0.3), Magnum P.I. 4.81 (0.3), Blue Bloods 5.85 (0.4)
CW: Charmed 0.33 (0.1), Dynasty 0.22 (0.0)
FOX: WWE Friday Night Smackdown 1.95 (0.5)
NBC: Blacklist 3.09 (0.2), Dateline 3.81 (0.5)
Telemundo: Exatlon 0.98 (0.2), Hercai: Amor Venganza 1.15 (0.3), Pasion Gavilanes 0.64 (0.2)
Univision: Soltero Con Hijas 1.24 (0.4), Mi Fortuna es Amarte 1.52 (0.5), Madre 1.85 (0.5)
Source: Nielsen live + same day time period averages


Crown Media Family Networks has named Aileen Brophy as SVP, Distribution Legal and Allison Thiel as VP, Music Strategies and Licensing. Brophy joins the company from ViacomCBS, now known as Paramount, where she served as SVP, Business and Legal Affairs; Thiel had been VP of Music at World Surf League.

Nicole Hall has joined UP Entertainment as VP, Brand Marketing, and Karla Gordillo Hogue has been named VP, Digital Marketing. Halls’ previous experience includes The Coca Cola Company, Sony/Crackle and Warner Bros. Discovery (previously Turner Entertainment), while Hogue was previously at Hogarth Worldwide and Kimberly-Clark.

Genevieve Brodeur has been appointed Vice President, Studios & Business Development at MELS.

This Day in History
1802 – Washington, D.C. was incorporated as a city.

Answer to Our Last Trivia Question
In which animated series was one of the title characters a messenger of God and auto plant worker? “God, the Devil and Bob” (2000). Kudos to: Aaron Paquette-AccelerateSG/Fort Worth, TX; Charles Lore/NYC; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Gerry Bixenspan-TV Marketing Inc./NYC; Louis Lewow-FITE/Atlanta; David Garber-Loyola Marymount University/Playa Vista, CA; Synda Kollman-Charter Marketing Group/Boca Raton, FL; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Which reality show featured the Mulligan Challenge? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
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Check out more jobs in Cynopsis Classifieds »
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AVALON Studio/ NYC or LA:
Responsible for managing smaller internal Development or “one-off” shoots. Maintain relationships w/vendors, production staffs & crews. Communicate & distribute project-related information and deliverables to all internal departments. Knowledge of Network, Studio and Show level department structure needed as well as Union and Guild contracts. Full info HERE (5/17)


Focused on deal negotiation and execution of new media rights as well as operations and delivery of content. Lead ongoing distribution commitments, terms compliance and assist with traditional distribution renewals and new deals! Understand the market landscape and industry trends. Working with other brands and 4+ yrs of working exp. required. Full info HERE (5/16)

The Jukin Media/TMB Streaming TV team is seeking an experienced Director of Content Strategy and Programming for our Growth Channels. This position will work with the SVP, Streaming TV to grow our FAST/CTV channel business by launching new O&O channels, building out our CTV app programming and supporting new Streaming TV opportunities. Full info HERE (5/16)

Implementation Specialist educates and trains clients on WO Network or WO Omni products. A strong preference for WideOrbit product experience and an understanding of Sales Planning/Pricing/Traffic in the international landscape in Canada. Willingness to travel required, and French fluency highly desired. Full info HERE (5/13)

OUTDOOR SPORTSMAN GROUP /DENVER, NYC OR CHICAGO: Outdoor Sportsman Group is currently seeking an Ad Sales Planner to work closely with Account Executives to create customized media schedules and presentations aligned with the goals and initiatives of ad sales clients. Work in a cross-functional team to plan, implement, and report on account performance aligned with client objectives. Full info HERE (5/12)

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amNY Metro

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ABC: Holey Moley [p], The Chase [p], Who Do You Believe? [p]
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Superman & Lois, Naomi
FOX: The Resident, Name That Tune
NBC: Young Rock, Mr. Mayor, This Is Us, New Amsterdam
PBS: Finding Your Roots with Henry Louis Gates, Jr., American Experience, Frontline
Telemundo: Exatlon Estados Unidos, Hercal: Amor y Venganza, Pasion de Gavilanes
Univision: Soltero Con Hijas, Mi Fortuna es Amarte, Madre


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