05/02/22: “Pachinko” renewed for season two


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Cynopsis Medias First Morning Read
Monday May 2, 2022

Today’s Premieres

Acorn TV: Signora Volpe
HGTV: Lil Jon Wants to Do What? at 10p
Netflix: Octonauts: Above & Beyond

Today’s Finales
Food Network: Spring Baking Championship at 8p, Bake or Break at 10p
NBC: The Endame at 10p


Alan Cummings (“The Good Wife”) is set to host Peacock competition series “The Traitors.” Based on a Dutch format, the series from Studio Lambert Scotland is set in a remote castle in Scotland, where contestants must contend with three traitors trying to deceive and manipulate them.

“Legends of Tomorrow” has been canceled by The CW after seven seasons. “This has been the journey of a lifetime for all of us. The little show that wasn’t supposed to be, grew into the show that could be anything it wanted,” said the Twitter account for the show’s writers room. Also canceled by The CW is “Batwoman,” after three seasons

Streaming platforms in the UK are expected to be subject to the Broadcasting Code that regulates linear broadcasters, according to a new policy document. The code calls for platforms to ensure viewers are protected from offensive material, and adhere to principles of fairness, accuracy and privacy. No problem, responded Netflix, saying, “We look forward to reviewing the White Paper’s other proposals and continuing to engage with the government on their plans.”

Two days after announcing on CBS’ “The Late Late Show” that he’d be leaving in 2023 after what will be eight and a half years, James Corden appeared in a video at the White House Correspondents Dinner. In a skit set at the White House, Corden meets with President Biden and Jen Psaki to ask for a job. He flubs a press briefing, telling a reporter, “I don’t want to speak for the president, it’s not really my place to speak for him.” (“Isn’t that … literally your job?” she responds.) Corden’s CBS contract was set to expire in August, but he extended it for one year. CBS President and CEO George Cheeks said, “We wish he could stay longer, but we are very proud he made CBS his American home.” As for next season, “We are going to go out with a bang,” promised Corden.

It’s back to in-person for the TCA summer press tour. The Television Critics Association event is slated for July 27-August 13 at the Langham Hotel in Pasadena.

Country music star Naomi Judd died suddenly on April 30 at age 76. Judd and her singing partner and daughter, Wynonna, were to star in “Icon,” an anthology series project in development at Fox. “We are deeply saddened about the tragic loss of Naomi Judd,” Fox said in a statement. “A true giant and beloved by all, her work in music, film and television will forever entertain and inspire millions of people across the globe. Our thoughts are with the entire Judd family, their friends, loved ones and loyal fans.”


New session alert for June 7th:

The New Possibilities of CTV and the Evolution from Brand to Performance Channel

Presented by: Gijsbert Pols, PhD – Director of Connected TV & New Channels,



Netflix has renewed “Palpito” for a second season. The Spanish-language drama premiered April 20, and has reached 68.4 million hours viewed. Not surprisingly, the streamer has signed creator Leonardo Padron to a multi-year exclusive creative partnership for series and films. “Working with a creator of the professional caliber of Padrón lends the possibility of creating profound, original, and impactful stories,” said Roberto Stopello, VP of Series, Latam Content at Netflix. “We’re very excited to continue bringing our Latin American content to the entire world.”

Also coming back for a sophomore run is Apple TV+’s “Pachinko.” The drama, following four generations of a Korean immigrant family, is based on the 2017 bestseller. “Words cannot express my joy in being able to continue telling the extraordinary story of this indomitable family,” said creator, writer and executive producer Soo Hugh. “I’m grateful to the amazing team at Apple and Media Res studio for believing and supporting this show and to our passionate fans who have cheered us on.”

At the first Disney Junior Fun Fest, the network announced new programming debuting across Disney+ and Disney Junior platforms through 2024. New original series on the way include “Hey A.J.,” inspired by the family of former Super Bowl champ and children’s book author Martellus Bennett; animated musical series “Kindergarten: The Musical”; “Robogobo,” centered on five adopted pets given superpowered suits; and “Superkitties,” following superhero kittens. “Alice’s Wonderland Bakery” was renewed for a second season.

“The Equalizer” showrunners Andrew W. Harlow and Terri Edda Miller are stepping down after two seasons at the CBS reboot, replaced by Joseph C. Wilson, who has been with the show since season one, and Adam Glass (“The Chi”). While the show hasn’t yet been renewed, its strong ratings make a third season order highly likely.

Scout Productions and Bloomberg Media are teaming to produce a series based on a Bloomberg story about the measures taken by Airbnb to respond to safety incidents and criminal activity at its rentals. “We were immediately enthralled by Olivia Carville’s story, investigating one of the most globally recognized hospitality brands, and this partnership with Bloomberg Media will allow us to uncover the truths behind Airbnb’s process for addressing crimes,” said Joel Chiodi, Head of Documentaries and SVP of Strategic Development at Scout Productions. “This series is a perfect fit for Scout’s documentary slate, focused on captivating, authentic and relatable real-life stories.”

Hulu has ordered limited series “We Were the Lucky Ones,” starring Joey King (“The Act”) and based on Georgia Hunter’s novel about a Jewish family separated at the start of WWII. The eight-parter comes from Old 320 Sycamore and 20th Television.

Casting notes: Bruce Greenwood (“The Resident”) is replacing Frank Langella in Netflix’s “The Fall of the House of Usher.” Langella was let go following an investigation into unacceptable conduct on set…John Stamos (“Full House”) will voice Tony Stark/Iron Man in season two of Disney Junior’s “Spidey and His Amazing Friends”…Christian Slater (“Dirty John”) will recur on FX limited series “Fleishman Is in Trouble,” opposite Jesse Eisenberg, Lizzy Caplan and Claire Danes…Mark-Paul Gosselaar (“Mixed-ish”) landed the lead opposite Shanola Hampton in NBC missing persons pilot “Found.”


Nat Geo spin-off “Life Below Zero: First Alaskans” follows Alaskan Native subjects as they thrive in brutal environments, starting Monday, May 30 at 8p.

A new season of “Gold Rush: Dave Turin’s Lost Mine” premieres Friday, May 20 at 9p on Discovery.

Peacock’s first “Dateline” series, “Dateline: The Last Day,” premieres Tuesday, June 14. The 8-parter follows murder investigations, staring with the victim’s final day.


Historical docudrama “Buffalo Keepers” premieres on INSP on Saturday, May 7 at 4p. The special follows the story of the men and women who came together to save the buffalo from extinction.

Tubi special “Scariest Monsters in America” counts down the top ten creepy creatures in the country, beginning Wednesday, May 4.

New Peanuts special “To Mom (And Dad), With Lovepremieres Friday, May 6 on Apple TV+. While Peppermint Patty comes to terms with not having grown up with a mother, Snoopy and Woodstock embark on an adventure to find Woodstock’s long-lost mom.

Stand-up special “Joel Kim Booster: Psychosexual” lands on Netflix Tuesday, June 21. Actor/comedian Booster also wrote, executive produced and stars in Hulu’s upcoming “Fire Island.”


NBCUniversal announced a strategic investment and partnership with tvScientific to launch Peacock Ad Manager, a self-service ad buying platform with full-funnel attribution measurement. The end-to-end performance marketing solution enables marketers to enter their budget, choose their target audience and KPIs, upload their creative, and measure delivery as well as performance. “Peacock AX has been driving business results for the largest global brands, and now with the launch of Peacock Ad Manager, millions of performance advertisers, local advertisers, and small and medium-sized companies can more easily access premium CTV to grow their businesses,” said Krishan Bhatia, President and Chief Business Officer, NBCUniversal. “This partnership will allow us to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing DSP relationships.” Peacock Ad Manager is slated to launch in the second half of 2022.

Tubi is working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings product. The integration with Nielsen DAR will advance advertiser need for third-party measurement in the ad-supported OTT space, including co-viewing measurement. “This upcoming device coverage replaces slim proxies with comprehensive and stable currency-grade measurement, allowing our advertisers to transact on audiences in a way that is apples-to-apples with traditional TV,” said Mark Rotblat, Chief Revenue Officer at Tubi, a division of Fox Entertainment. “

Documentary streamer MagellanTV is now available to Comcast and Cox customers via the MagellanTV app, across Comcast’s Xfinity X1, Xfinity Flex and XClass TV entertainment platforms, and Cox’s Contour devices. “We’re excited for doc-lovers to now have access to Magella TV through Comcast and Cox,” said MagellanTV Managing Director Greg Diefenbach. “As the popularity of documentaries continues to rise, it’s a pleasure to keep offering viewers new avenues for accessing our platform.”


May 2: NBCUniversal/Peacock NewFront
May 3: Samsung Ads at 9a (Samsung 837, NYC); Roku at 11:30a (Caldwell Factory, NYC)
May 4: Digitas at 9:25a; Blavity at 9:50a; Revolt Media at 10:05a; Black Enterprise at 10:25a; Diversity in the Creator Community at 10:40a; TikTok at 4:30p; Twitter at 6p (Pier 17)
May 5: A+E Networks at 9a; Nielsen at 9:20a; fuboTV at 9:30; Dotdash Meredith at 9:50a; Comscore at 10:10a; LG Ads at 10:20; Innovid at 10:55a; GSTV at 11:05a; Crackle Plus at 11:25a; Estrella Media at 12:45p; Vevo at 4:30p (Hammerstein Ballroom), Canela Media at 1p (virtual) and CincoDeFront at 5:30p (NYC)
May 10: Screenvision at 6p (Hammerstein Ballroom, NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Univision at 11:30a (Javits Center in NYC); Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p
May 18: Paramount (Carnegie Hall, NYC); Warner Bros. Discovery (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)


Wednesday, May 4th , 12PM ET

Calling all brands and agencies looking for ways to position their products to an engaged gaming and esports community.



The series premiere of HGTV’s “Home Town Kickstart Presented by PEOPLE” drew more than 3.6 million viewers, a .58 Live+3 rating among P25-54 and .73 among W25-54. The episode also ranked as a top 3 cable program with P25-54, upscale P25-54 and upscale W25-54 in the Sunday timeslot.

The spring return of Food Network’s “Worst Cooks in America” posted a .9 P25-54/1.1 W25-54 Live+3 rating, the series’ highest-rated premiere in nearly two years, and ranked as the #2 non-news/sports cable program in its timeslot among P25-54, P18+ and W18+.

Broadcast Nielsen Ratings for Thursday, April 28
Show, P2+ 000s, (A18-49)
ABC: NFL Draft 3.80 (0.9)
CBS: Young Sheldon 6.91 (0.6), United States of AI 4.62 (0.4), How We Roll 3.32 (0.3), How We Roll 3.17 (0.3), Bull 4.15 (0.3)
CW: Walker 0.70 (0.1), Legacies 0.29 (0.0)
FOX: MasterChef Junior 1.82 (0.4), Call Me Kat 1.46 (0.3), Welcome To Flatch 0.69 (0.2)
NBC: Law & Order 4.15 (0.4), Law & Order: SVU 4.89 (0.6), Law & Order: Organized Crime 3.18 (0.5)
Telemundo: Exatlon Estados Unidos 0.88 (0.3), Hercal: Amor y Venganza 1.24 (0.3), Pasion de Gavilanes 0.78 (0.3)
Univision: Soltero Con Hijas 1.52 (0.5), Mi Fortuna es Amarte 1.65 (0.5), Madre 1.81 (0.5)
Source: Nielsen live + same day time period averages


Netflix has promoted Shelly Gillyard, VP of US and Canada series marketing, and Jonathan Helfgot, VP of USand Canada film marketing, to co-heads of Netflix’s US and Canada marketing. Lucinda Martinez VP of global brand and multicultural marketing, is leaving the streamer to launch her onw multicultural firm.

Outdoor Sportsman Group has hired Tim Hamill as a National Endemic Account Executive. Before joining OSG, Hamill spent eight years working for the National Rifle Association as an account manager.

FreeWave Technologies has hired Jeff Horton as Chief Revenue Officer.

This Day in History
1878 – The US stopped minting the 20-cent coin.

Answer to Our Last Trivia Question
Which co-stars on a 1999-2001 comedy drama also co-starred on a 2006-07 comedy drama? Sarah Paulson and Amanda Peet, in “Jack & Jill” and “Studio 60 on the Sunset Strip.” Kudos to: Tom Moore-Kalt Productions, LA

Today’s Trivia Question
In which animated series was one of the title characters a messenger of God and auto plant worker? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

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The Jukin Media/TMB Streaming TV team is seeking an experienced Director of Content Strategy and Programming for our Growth Channels. This position will work with the SVP, Streaming TV to grow our FAST/CTV channel business by launching new O&O channels, building out our CTV app programming and supporting new Streaming TV opportunities. Full info HERE (5/16)

Implementation Specialist educates and trains clients on WO Network or WO Omni products. A strong preference for WideOrbit product experience and an understanding of Sales Planning/Pricing/Traffic in the international landscape in Canada. Willingness to travel required, and French fluency highly desired. Full info HERE (5/13)

OUTDOOR SPORTSMAN GROUP /DENVER, NYC OR CHICAGO: Outdoor Sportsman Group is currently seeking an Ad Sales Planner to work closely with Account Executives to create customized media schedules and presentations aligned with the goals and initiatives of ad sales clients. Work in a cross-functional team to plan, implement, and report on account performance aligned with client objectives. Full info HERE (5/12)

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amNY Metro

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Responsible for planning and developing our overall email marketing strategy. Managing the strategy, ensuring the health of our email lists & focus on building a robust email marketing universe. Work w/Mailchimp in collaboration with the Web Development, Digital Ad Ops & Sales teams. Exp w/email marketing, lead nurturing, and/or web analytics req. Full info HERE (5/11)


Responsible for HQ research reporting outputs and analytics across Paramount International linear and non-linear platforms and provide partners with regular analytics, data-led insights, and business expertise. Manage and support all levels of the data flow from source through to report production. Min of 3 yrs. exp in providing research analytics. Full info HERE (5/10)

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Provide weekly pacing reports & updates to the digital team and sellers. Execute analysis of campaign strategy, assessment of creative results, & determine actionable results based on data. Deliver white glove service to top tier clients & oversee, monitor pacing reports & provide recaps on a weekly & monthly basis. 2 or more yrs of exp req. Full info HERE (5/10)


Build/maintain great relationships with customers. Develop advertising campaigns to achieve our client’s marketing goals. create customized presentations and proposals and participate in sales pitches. Develop relationships by repping Cox at local business networking and charity events. 1+ year of experience in related field. Full info HERE (5/10)

IMPULSE MEDIA SALES/NY: Assist with activities between sales staff and station and agency clients by performing the following duties: Preparing avails, proposals, processing sales orders; corresponding with station traffic department contacts, negotiating make goods with agency buying teams. Full info HERE (5/9)

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ABC: American Idol, Shark Tank, The Good Doctor
CBS: The Neighborhood, Bob Hearts Abishola, NCIS, NCIS: Hawaii
CW: All American, All American: Homecoming
FOX: 9-1-1, 9-1-1: Lone Star
NBC: American Song Contest, The End Game [f]
PBS: Antiques Roadshow, Antiques Roadshow, Independent Lens
Telemundo: Exatlon Estados Unidos, Hercal: Amor y Venganza, Pasion de Gavilanes
Univision: Soltero Con Hijas, Mi Fortuna es Amarte, Madre


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